Apple Maps to Be Rebuilt 'From the Ground Up' With First-Party Data Over the Next Year

Discussion in ' News Discussion' started by MacRumors, Jun 29, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today announced that it will be rebuilding its Maps app "from the ground up" with street-level data collected from its fleet of Apple Maps vehicles, high resolution satellite imagery, and anonymized, random segments of navigation sessions from iPhone users, which Apple refers to as "probe data."

    Image: TechCrunch

    TechCrunch's Matthew Panzarino has published an in-depth overview of the changes coming to Apple Maps, which will be available in the San Francisco area starting with the next iOS 12 beta next week, cover all of Northern California by this fall, and roll out across the rest of the United States over the next year.

    In short, Panzarino says Apple Maps will be switching to its own base map, reducing but not fully eliminating its reliance on third-party providers like TomTom, which will yield significant improvements to traffic, real-time road conditions, road systems, new construction, changes in pedestrian walkways, and more.

    Apple also promises more relevant search results that, as Panzarino quips, are hopefully on the same continent now.

    In a follow-up question-and-answer piece, Panzarino noted Apple Maps will more accurately display foliage like grass and trees, pools, parking lots, exact building shapes, sports areas like baseball diamonds, tennis and basketball courts, and pedestrian pathways that are commonly walked but previously unmapped.

    His questionnaire also confirms that the overall design of Apple Maps will remain similar for now, beyond the additional detail.

    Image: TechCrunch

    Panzarino spoke in detail about the changes with Apple senior vice president Eddy Cue, who oversees Apple Maps:
    Cue noted further improvements will take Apple Maps to "the next level":
    More from Cue:
    Cue's notion that nobody really knew about these plans is debatable, as its Apple Maps vehicles have been a telltale sign since 2015, the same year Mark Gurman reported that Apple would switch to its own base map by 2018.

    Apple's in-house base map will continue to improve thanks to probe data. When an iPhone user is navigating with Apple Maps, Apple may collect anonymized data from middle segments of the trip, but never the beginning or end point. Apple says no personal information is ever attached to the data it receives.
    Despite the privacy push, iPhone users can still disable the collection of probe data from their device, if they so desire, by opening the Settings app and tapping Privacy > Location Services > Maps > Never.

    Image: TechCrunch

    In addition to improved accuracy, Cue said Apple will be able to quickly make changes and updates to its base map, such as new roads:
    Apple did not confirm when the improvements could reach other countries, but Cue noted that the Apple Maps team is global, and Apple Maps vehicles have already surveyed parts of at least ten other countries, including Croatia, France, Ireland, Italy, Japan, Portugal, Slovenia, Spain, Sweden, and the United Kingdom.

    iPad-based system in Apple Maps vehicle via TechCrunch

    Apple also hasn't confirmed if it will use the data it collects to eventually introduce its own street view feature like Google Maps.

    The full article is well worth a read, diving deep into advanced technologies like 3D point clouds and Deep Lambertian Networks that Apple is using to parse its mapping data. Panzarino was also invited for a ride in an Apple Maps vehicle, and he shared interesting photos and details about their setup.

    TechCrunch: Apple is rebuilding Maps from the ground up

    Article Link: Apple Maps to Be Rebuilt 'From the Ground Up' With First-Party Data Over the Next Year
  2. asdavis10 macrumors 6502


    Feb 3, 2008
  3. berrymetal macrumors regular


    Jul 25, 2017
    My (third world) country is a desert according to Apple, I hope they focus a bit on it
  4. markfc macrumors 6502a


    Sep 18, 2006
    Prestatyn, Wales, UK
    Let’s hope it has some decent UK data. Will it even matter when we get google maps on CarPlay in September??
  5. cicalinarrot macrumors regular


    Apr 28, 2015
  6. The Don Onez macrumors member

    Nov 7, 2017
    Huntsville, AL
    Been using Google Maps. I only use Apple maps when other apps open a location and it defaults to Apple maps.

    Is there a way to change this where everything will open in Google Maps instead of Apple maps?
  7. mls02 macrumors newbie


    Jun 29, 2018
    Our town had 2 apps cars driving around it this week with satellites and antenna's all over it. We figured they were updating there maps.
  8. BigSky20 macrumors regular

    Jul 26, 2007
    Nobody has been doing as much work because their maps don't suck today! Can't wait for iOS 12 for third party navigation through car play.
  9. whsbuss macrumors 68040


    May 4, 2010
    SE Penna.
    Apple Maps suck and they know it. STILL (6 months) can't get them to add my home in my development
  10. NT1440 macrumors G4


    May 18, 2008
    So they’re finally building the AR Apple Maps they had envisioned from day one. This is going to be fun.
  11. calstanford macrumors member

    Nov 25, 2014
    Hong Kong
    If they need months to go from the Bay Area to Northern California, I don't wanna know when they'd cover Australia or Hong Kong or South Africa or Argentina. Years to come.
  12. diegovalente macrumors newbie


    Jun 29, 2018

    Use the money to change the big iOS volume status!!!
  13. topgunn macrumors 65816


    Nov 5, 2004
    Maybe, just maybe, the roads that I have been driving on for the last 18 months will actually begin to show up in Apple Maps. Luckily I will have Waze and Google Maps in iOS 12 on CarPlay.
  14. TheCoolGuy macrumors newbie

    Jan 17, 2014
    Another gimmick? What about the rest of the world?
  15. itsmilo macrumors 68020


    Sep 15, 2016
    Ironically the app itself is already hard to navigate on its own. Granted, I am so used to Google Maps, everytime some app forces me to use Apple Maps I am like how does that crap work and just close it. Ain’t got no one time for that
  16. mrr macrumors regular

    Apr 19, 2008
    I hope Apple rolls out something like Street View.

    I use Street View everyday and it is the only reason why I still use Google Maps.
  17. adhir macrumors newbie

    Aug 8, 2008
    I'm a fan of today's Apple Maps and prefer it to Goog/Waze -- partially because I don't want google tracking my every location. Excited to see what's in store with the new one.
  18. cfairbank macrumors 6502

    Nov 12, 2006
    I tend to believe it. I have run into an apple maps van driving around on three different occasions over the past two weeks. These were all in suburban areas of Kansas City, once in my own neighborhood. Van looked identical to this.[​IMG]
  19. Icaras, Jun 29, 2018
    Last edited: Jun 29, 2018

    Icaras macrumors 603


    Mar 18, 2008
    California, United States
    I love Apple Maps and use it daily, especially with CarPlay. Can’t wait For version two.
  20. NinjaHERO macrumors 6502a


    Aug 29, 2008
    U S of A
    I use Apple maps constantly and I gotta say it's FAR improved from where it started. But there's always room for more improvements. So looking forward to the "better" maps.

    Also Apple, maybe on Carplay let the maps stay on the screen when I am answering a text. No reason to hide the map I need to drive so you can show me a blank screen with no words on it. Really I get it. Siri is trying to understand me. Don't need the fancy pulsing circle. :)
  21. Krayzkat macrumors 6502a


    Apr 22, 2011
    So they are cutting out the Nokia (i think it is them) map data?
  22. TonnyM macrumors member

    Oct 5, 2017
    That’s great news, Apple maps has been my go to navigation for some time and good to hear they are putting so much work to make it even better.
  23. w00master macrumors 65816

    Jul 18, 2002
    Posts like these just underlines how behind Apple is from Google on maps. It's going to take a heck of a lot more "updates" for me to even consider Apple Maps any time soon.
  24. bigchrisfgb macrumors 65816

    Jan 24, 2010
    Good. I actually find the directions and the 3D view better than Google maps. However the satellite coverage in Northern U.K. is shocking, it’s basically just a foggy view. I also find the transit mode pretty good.
    Come to think of it, aside from the satellite view and lack of street view I find it better than Google maps.

    Google maps has a habit of telling me to take a turn off after the turn off. It’s not just me either, the same happaned for a couple of my friends as well.
  25. T'hain Esh Kelch macrumors 601

    T'hain Esh Kelch

    Aug 5, 2001
    I'd prefer if they just ditch TomTom and go all in on OpenStreetMap.

Share This Page