As if Phil Schiller doesn't have enough to worry about, he still takes time out of his day to give grammar lessons on Twitter. Interesting...
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Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'
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iPhones, Macs, iPods, iTunes, iClouds.
There I said it. Is Apple going to ban my Internet privileges now?
There I said it. Is Apple going to ban my Internet privileges now?
So all along, we should have been reading macrumor dot com. Singular. Dammit.
Apple sold two iphone devices this year. As they lack the creativity, headphone jack, and maintain 16gb base models for a modest starting price of 649$
So that's where all their innovation has went.
Where are all those PC users that were supposed to switch from their 5-year-or-older PCs to the iPad Pro, Phil?
Mad Mac Maniac
macrumors 601
Wow, out of context much?
He was responding to a conversation about how it's weird to say iPad Pro's (prose) or iPads Pro. He merely suggested that it's never required to pluralize the word. He gave an alternative to avoid the sticky situation they were discussing. He did NOT say "Never pluralize Apple devices"
Give me a break, MacRumors...
He was responding to a conversation about how it's weird to say iPad Pro's (prose) or iPads Pro. He merely suggested that it's never required to pluralize the word. He gave an alternative to avoid the sticky situation they were discussing. He did NOT say "Never pluralize Apple devices"
Give me a break, MacRumors...
My reaction was negative at first, then I realized the headline had truncated the entire statement. That headline takes on a whole different vibe when you add "One need never pluralize..." When I thought about it in context, I don't find it to be a demanding statement at all; only a suggestion. And before you suggest that i've "drank the KoolAid" I promise you that is not the case.
Well aren't we glad Phil has something to do with his time? Imagine if he was just sitting in his office being underused.
They baited, we clicked.
This is old news, this has existed in the Apple Developer Marketing Guidelines for a long time
So this is the snooty answer we should expect if we ask "when will the new MacBook Pros be released?".
HobeSoundDarryl
macrumors G5
I was always wondering who was the grammar police around here, nitpicking at what can sometimes be a single letter or misplaced apostrophe. Now we know. 
I'm wanting to write a couldn't care less and could care less in the same sentence just to hear from the top...
I could care less about couldn't caring less or I couldn't care less about could care less. Could I be caring less or couldn't I be? Cue Phil.
I'm wanting to write a couldn't care less and could care less in the same sentence just to hear from the top...
I could care less about couldn't caring less or I couldn't care less about could care less. Could I be caring less or couldn't I be? Cue Phil.
"Can't innovate my ass". This is perfect example of what's wrong with Apple. Why don't you guys develop the next great thing instead of bastardizing the english language. What is the plural for more than 1 Apple employee? "Apple Shills"!
My family owns two Apple Watch watches????
So it's not Apple Executives, it's Apple Executive Personnel. Come on 5 o'clock, I need a stiff drink now.
On a related note, anyone notice how Apple drops the articles during keynotes? It's never "the iMac," just "iMac." I always found it odd because nobody talks like that.
HobeSoundDarryl
macrumors G5
Per this, apparently that should be "I bought two Apple Watch timepieces" or similar. It appears the key is to go from fewer syllables to many more while still conveying the same idea that probably anyone can grasp who sees it either way. Of course, if there is real confusion between "3 iPads" and "3 iPad devices" then bring on the syllables.
