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Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'
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Not you but I bet they will ban journalists who continue to misuse their product trademarks.
A: Phil Schiller can go and **** himself for being so obnoxious.
B: THIS is a main news story??? Seriously, Mac Rumors, sort your stupid website out, on the right are FAR more interesting stories in tiny windows, not rubbish like this.
B: THIS is a main news story??? Seriously, Mac Rumors, sort your stupid website out, on the right are FAR more interesting stories in tiny windows, not rubbish like this.
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What a tool. I'm glad I don't have two iPhone telephones. Saying that is too exhausting.
This level of pretension is why it took me so long to switch to Apple. It is silly beyond imagination.
This level of pretension is why it took me so long to switch to Apple. It is silly beyond imagination.
HobeSoundDarryl
macrumors G5
Per this education and if he was speaking for the team, how would he complete the sentence: "Can't innovate our _______" Apparently per this, it can't be the obvious plural of his singular noun. Can't innovate our human waste chutes? Can't innovate our waste expelling units?
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Why did the author interpret this as a mandate or a correction from Phil?
Phil's tweet didn't say that not pluralizing is incorrect – just that pluralizing the terms themselves isn't necessary to refer to more than one in a sentence.
Phil's tweet didn't say that not pluralizing is incorrect – just that pluralizing the terms themselves isn't necessary to refer to more than one in a sentence.
Actually that is simple compared to every other tech company. Those represent about 30+ SKUs. Try listing that many products from another company and you will not be able to locate your product nearly as fast in the list.
Exactly. Even Apple should not refer to it as "iPhone", they should refer to it as "iPhone® mobile phone" or similar. Same with doing a search online. Google says you don't "Google something", you "perform a Google® search".
Obviously, individual private users are free to call it whatever they want. But as a company, to keep their trademark protected, they need to make sure that the trademarked term is a description of a product, not a name. And be consistent in using it that way.
It's funny, Apple is actually very bad at this. "When you use iPhone," "The latest MacBook Pro excels at", etc.
This might be the flagship story to carry MR through the weekend.
I didn't interpret it that way, just truncated it to make the title shorter. I've changed the title to include the full text because some commenters thought it was misleading -- wasn't my intention, so I apologize.
Thanks for the lecture, Phil.
Why don't you worry about *selling* more iPhones and iPads before you end up selling so few that the plural state is no longer needed.
Why don't you worry about *selling* more iPhones and iPads before you end up selling so few that the plural state is no longer needed.
I suppose that's what happens when you :
A - Have too much money
B - Are bored
C - Full of yourself
D - Twiddling your thumbs with nothing productive to do!
A - Have too much money
B - Are bored
C - Full of yourself
D - Twiddling your thumbs with nothing productive to do!
2 Apple Watch devices, at least according to their naming convention. I can confirm, this is a real and important training point for Apple employees. I have been corrected by an employee of Apple, and he explained parts of it. It seems to be equal parts IP law trademark concerns and Apple product branding. It is important to them, no matter how silly it seems to us.
Their share price is heading south because they can no longer innovate; their product launches are self-parodies; their core software is becoming increasingly unreliable; they are paid large fortunes and redefining the use of English is all they can find to occupy their time. No wonder Icahan dumped them - lock, stock and rotting Apple barrel.......arrogant, clueless and past it, the lot of them.
An intellectual conversation actually came out of this ... good work gents (or gals)!
haha true.
I wonder now if the level of sheer self indulgent arrogance of AppleS board is at such a level now that they smell their own wind?
I have NEVER known a corporate exec take to twitter to 'tell it's customers not to pluralize it's products names!' NEVER known anyone to do that.
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