Apple Marketing SVP Phil Schiller Thinks Instagram "Jumped The Shark" After Android Launch?

[jtara]

LOL, I had no idea where the phrase had come from.

Happy Days certainly wasn't the first show to "jump the shark". The first one I remember (from my childhood) was Voyage to the Bottom of the Sea.

Oh, yes, first it was giant sea monsters and the cast throwing themselves alternately against one wall and the other, while the camera rotated on it's axis.

Then they brought in aliens, and it jumped the shark....

I think the phrase is not just about lack of quality quality, but implausibility - an inability for the audience to suspend disbeleif.

I don't see how Instagram supporting Android was jumping the shark.

Maybe being bought by FaceBook, though, is jumping the shark. The audience can no longer suspend disbelief, and feel that Instagram isn't in it for their private data.

 

[oghowie]

12 guys, no revenue, no profit, $1B.

That's $29 per user at the moment the deal closed. Now that just rocks!

If I were Apple I would claim credit for creating value for developers and invite them to WWDC.

Rocketman

Exactly.

 

[Flood123]

Kind of the equivalent of "nuking the fridge" in movie-speak.

Nuked the fridge is way better. LOL!

 

[WardC]

Phil Schiller didn't want Apple to go down the *schitter* by degrading their reputation, that being one of uniformity and one-ness with the iOS and Mac environment. Allowing Instagram to run on Android and having Phil "approve" of this by publicly using their services would show that an Apple VP still gives his "thumbs up" to where the app is at, which in reality is not the case -- this is why Phil Schiller yanked his Instragram account -- he wants no part in it now due to it's affiliation with Android, i.e Google.

 

[JoeG4]

WardC, in the short run that would be personal opinion - again I can't shake a stick at that.

If you elaborate though, that could lead to Apple not wanting apps/services first launched on iOS available on other platforms. That's just.. not good.

 

[baummer]

Phil Schiller didn't want Apple to go down the *schitter* by degrading their reputation, that being one of uniformity and one-ness with the iOS and Mac environment. Allowing Instagram to run on Android and having Phil "approve" of this by publicly using their services would show that an Apple VP still gives his "thumbs up" to where the app is at, which in reality is not the case -- this is why Phil Schiller yanked his Instragram account -- he wants no part in it now due to it's affiliation with Android, i.e Google.

So by this logic, Schiller only uses iOS-only apps and Apple products and services? I call BS on that.

 

[e-coli]

There was $1B on the other side of that shark.

 

[slicecom]

"Oh look ugly filters on square photos...awesome. I'm such a good photographer now!"

They should really copyright that as their slogan.

 

[zap2]

That's just silly, I mean I get while Apple SVP would be upset, but Instragram is company with the goal to either make money at some point or serve it's users, either way, opening it up to Android makes a ton of a sense.


It also doesn't make them dependent on Apple and their(at times) rules which don't seem totally even handed.

 

[SBlue1]

I guess Facebook sees things differently. They just payed a truckload of money for that thing!

 

[Stella]

It's something I'd expect Steve Jobs to do… not Shiller. Seriously sad.

Instagram have every right to expand to whatever platform they wish!

Instagram would be foolish not to expand to the worlds most popular smartphone Platform!

 

[cmwade77]

I personally like using SmugMug's Camera Awesome, it's name is pretty accurate in my opinion.

That being said, of course they expanded to Android, it's a social network for sharing pictures and they want as many people as they can get, it's how they make money after all.

 

[JoeG4]

The lesson is I wish more people were like Steve Wozniak in the mac community Seriously, I don't even think the Google execs are that nuts. I know plenty of googlers that like iOS just as much as they like android. Go figure.

 

[iPhysicist]

do they still nuke the fridge while jumped the shark boned the fish?

 

[brdeveloper]

I don't blame him. Instagram is trash now. All I see is pictures of people's food and shoes all day.

The great intellectual of photography spoke. All Instagram users since the iPhone exclusivity are lazy photographers, that want adding a stylish look to their photos without having the actual expertise on doing really creative pictures.

I'm happy with my N8. I think I've found my camera, although I have (D)SLRs and dedicated compact ones.

Instagram is trash now... as always had been.

 

[SBlue1]

Keep downranking people. I understand you cannot take criticism.

I downrate people because they care about downrates.

 

[sulpfiction]

What does "jumped the shark" mean?

"jumped the shark" is a term used to describe a specific point ans time where a good product, tv show, etc. changed for the worse and never was exactly the same again.

The term was first used when a guy named John hein was taking to his friends about when the tv show "happy days" started to go down hill. One of them said when Fonzie "jumped the shark". And ever since then when a tv show went bad, they said it "jumped the shark". After that he started a pretty successful website by the same name that he later sold to tv guide. Now the term "jump the shark" is used all over the place to describe anything that went bad or sold out. Hence the use of the term in this article.

 

[vrDrew]

This is a reference to a Happy Days episode where Fonzie jumped a shark. It is a silliness threshold that smells the end of an endeavor.

A perhaps more precise definition would be:

The moment that a cultural or business icon transitions from being entertaining and rewarding into something exploitative and tiresome

Shark-Jumping is, metaphysically-speaking, pretty much inevitable. No matter how inventive, innovative, and enjoyable a TV show is, there reaches a point when the cruel arithmetic of actor/writer/producer salaries and ego catches up with their diminishing store of original ideas.

A show (or business) that has "jumped the shark" isn't (by any means) "over." Its just that its continued existence serves more to line the pockets of its producers, rather than entertain and enrich its viewers and customers.

 

[MacNut]

If anything Apple jumped the shark when they became a mobile focused company.

 

[Born Again]

What a snot ; who cares about who uses it.

Stupid elitists

 

[brdeveloper]

Sounds just a tiny bit pretentious and elitist to me. It's a social network for pictures. The more people it has, the better, right?

Yep. Here in Brazil, there is a term called "Orkutization" ("Orkutização" in portuguese). As Orkut became very popular between all social classes, midclass people moved to Facebook to be apart from the poor people. Now, Orkut is practically abandoned and Facebook is frequented by everyone as Orkut was in the past.

When Android Instagram was launched, people called it the "Orkutization of Instagram".

 

[jhende7]

Why is everyone in such a mood about his comment. In essence he's saying the app "sold out" when it went mainstream. Just proves that the instagram devs were only in it for the money. There are tons of iOS devs that would say the same. It's well known in the ios community that if you move to android it's to push volume sales and you've sold your soul essentially.

The android marketplace is where good apps go to die. They should re-name it the android graveyard.

 

[OrangeSVTguy]

Ive never even heard of instagram lol. Maybe i should create a sociable video sharing site and sell it... oh wait.

 

[Fandongo]

Why doesn't Adobe take a bite out of the market by releasing a really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really really
bad version of photoshop?

Just slide your finger across and it tacks on crappier filters with larger and crappier frames.

Hell, they should have it connect to the Cloud server, find an image that looks like yours...only it doesn't suck, and replaces your image entirely.

That's the only thing that can save us from a world of idiots battering us with ill conceived photos of their food.

 

[subsonix]

So some dude says that some other guy hear Phil Shiller say some thing. This makes the headlines and is put forth as a statement, but a question mark is added at the end.
Supposedly it should be read as: "I'm Ron Burgundy?" (for those familiar with the anchorman.)