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Apple's website homepage is doing its part for the company's 50th anniversary celebrations today, showcasing a special animated video that references some of Apple's most memorable products.

50th-anniversary-apple-homepage.jpg

The sketch-style animation outlines the original Mac, iMac, iPod, MacBook, AirPods, iPhone 17 Pro, and Vision Pro, as well as the Finder icon, App Store, Apple Music, and more. Beneath the video, the webpage reads:
50 Years of Thinking Different

At 50 years, it's only natural to look back. But Apple has always looked forward, building tools and delivering experiences that enrich people's lives. As we celebrate how far we've come, we're inspired by where we'll go – together.
Separately, Apple CEO Tim Cook has shared on X (Twitter) a video celebrating 50 years of innovation at Apple, featuring many of the same products alluded to in the homepage animation.


Apple was founded on April 1, 1976, by Steve Jobs and Steve Wozniak, making the company officially 50 years old today. An Apple Park show headlined by Paul McCartney last night capped weeks of anniversary events that also included performances by Alicia Keys at Apple Grand Central in New York City and Mumford & Sons at Apple Battersea in London.

Article Link: Apple Marks 50th Anniversary With Animated Homepage Tribute
 
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"At 50 years, it’s only natural to look back. But Apple has always looked forward, building tools and delivering experiences that enrich people’s lives. As we celebrate how far we’ve come, we’re inspired by where we’ll go — together."

Such safe, corporate copy that could be from almost any large company. Swap Apple for Google, Samsung, Marriott hotels, anyone, and it still works without changing a word. "Building tools and delivering experiences that enrich people's lives" is as generic as Tim Cook himself, to the point of meaningless. And "where we'll go together" is the kind of vague aspirational closer that gets used in every anniversary campaign ever written. The "look back / look forward" pivot has been done to death. This is almost embarrassingly bad.

Their 50 year celebrations have come and gone without a single memorable takeaway.
 
The animation manages to include an homage to Vision Pro, but includes NOTHING about the Apple // ? It's actually a bit offensive to Apple's earliest customers, as well as to two of Apple's three founders. I wonder what Steve Wozniak and Ron Wayne would/will think about this?
 
I bought my first iPhone on this day in 2011. I remember going to AT&T and they were trying to charge me a $1000 deposit so I went to Verizon and walked out with a new iPhone 4. Been ricking ever since. Didn’t know it was Apple’s birthday until later on. No joke!
 
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