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Apple Marks 50th Anniversary With Animated Homepage Tribute

No Apple II in their 50th animation? Weird. Apple’s most important product.

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My elementary school had an early Apple I computer. The librarian was the only one that knew how to use it. That one demonstration of LOGO hooked me as a wee kid, and started my interest in computers.

Shame Cook has squandered that passion for me.

Jobs was the visionary, and Cook is simply a bean counter with zero vision.
 
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Pitogyro said:
"At 50 years, it’s only natural to look back. But Apple has always looked forward, building tools and delivering experiences that enrich people’s lives. As we celebrate how far we’ve come, we’re inspired by where we’ll go — together."

Such safe, corporate copy that could be from almost any large company. Swap Apple for Google, Samsung, Marriott hotels, anyone, and it still works without changing a word. "Building tools and delivering experiences that enrich people's lives" is as generic as Tim Cook himself, to the point of meaningless. And "where we'll go together" is the kind of vague aspirational closer that gets used in every anniversary campaign ever written. The "look back / look forward" pivot has been done to death. This is almost embarrassingly bad.

Their 50 year celebrations have come and gone without a single memorable takeaway.
Click to expand...

All we can do at this point is to offer Apple our thoughts and prayers.

capamac said:
No Apple II in their 50th animation? Weird. Apple’s most important product.
Click to expand...

I noticed that too. Nothing from the 8/16bit era. Which on one hand does make sense as it’s all ancient history, but… including an abject failure like the ski goggles instead of an 8 bit Apple is a “choice.”
 
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eMate 300 in the rewind. A mobile, low-cost, low-power-chip, keyboard/touchscreen computer for education from 1997.

I guess that’s the Neo now (minus the touchscreen)
 
So, like, that's it?
No special 50th Anniversary Edition version of all of their products?
Heck, given the company's enormous wealth and it'd hardly be a tick down on their accumulated profit, a day where all in-stock devices in Apple Stores are 50% off?
I mean, this anniversary comes but once.

A meaningful lack of 'Think Different'.
 
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iMac The Knife said:
"50 Years of Thinking Different". By the way, here is the new iPhone, which is basically the same as the past six iPhones. And, we think you're going to love it! 🤣😂
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I love mine, which reminds me i need to update my signature (I have a 16 Pro now).
 
mashinhead said:
This feels a lot more like 35 years of Thinking Different and 15 of Thinking the exact same.
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Is this a commentary on the Cook years? Say what you want about the "success" of some of the initiatives (Vision Pro, HomePod) but I don't understand people saying Apple is "the same". Under Cooke: AirPods, Watch, HomePod, Vision, Apple Silicon, Apple Music, AppleTV (Film/TV producer).
 
sigamy said:
Is this a commentary on the Cook years?
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It shows the original Macintosh 128, but nothing before that. Cook didn't arrive until the PowerMac G3 era. So the animation is happy to appropriate some pre-Cook milestones, but completely ignores the Apple // series, without which Apple would have had neither the financial success to support Macintosh development, nor the technological success (internally, and even in terms of the Apple //'s impact on popular computing), to make the Macintosh possible. Cook came onboard and made some exceptionally astute business decisions for Apple, but let's not forget that Apple didn't run into its severe financial difficulties until after it had abandoned the Apple // platform (inevitably and rightly, perhaps) and staked everything on the Mac. To commemorate Apple's 50th anniversary by lauding Vision Pro yet ignoring the Apple // is not an example of Think Different; it's almost an Orwellian example of Orwellian DoubleThink. Let's think about that.

WAR IS PEACE.
FREEDOM IS SLAVERY.
SIRI IS INTELLIGENCE.

Yes, the Mac changed the computing world. But it changed a computing world that the Apple // had birthed. Sad to see it so thoroughly ignored by its creators on its 50th anniversary.
 
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Billy_Bob said:
It shows the original Macintosh 128, but nothing before that. Cook didn't arrive until the PowerMac G3 era. So the animation is happy to appropriate some pre-Cook milestones, but completely ignores the Apple // series, without which Apple would have had neither the financial success to support Macintosh development, nor the technological success (internally, and even in terms of the Apple //'s impact on popular computing), to make the Macintosh possible. Cook came onboard and made some exceptionally astute business decisions for Apple, but let's not forget that Apple didn't run into its severe financial difficulties until after it had abandoned the Apple // platform (inevitably and rightly, perhaps) and staked everything on the Mac. To commemorate Apple's 50th anniversary by lauding Vision Pro yet ignoring the Apple // is not an example of Think Different; it's almost an Orwellian example of Orwellian DoubleThink. Let's think about that.

WAR IS PEACE.
FREEDOM IS SLAVERY.
SIRI IS INTELLIGENCE.

Yes, the Mac changed the computing world. But it changed a computing world that the Apple // had birthed. Sad to see it so thoroughly ignored by its creators on its 50th anniversary.
Click to expand...
I'm well aware of the history. I made another post about the Apple II and Newton missing.

I was specifically asking mashinhead about his comment "15 years of Thinking the exact same."
 
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