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While you're correct that Apple isn't responsible for creating new emojis, one could argue that Apple is under no obligation to implement new emoji.

When you consider that a large portion of Apple's market (particularly post millennials) routinely use emoji in daily communications, as a company that designs and sells communication devices, it would be really stupid (assuming you want to capture that important demographic) to not implement what was provided.
 
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How about they fix the countless iOS errors/bugs (ex: the ongoing freezing keyboard issue in the new iOS) that we currently have before adding more useless stuff to it?? hehe (just my own honest opinion)
 
Cue rant about Emoji when the developers responsible for all the current bugs have nothing to do with the designing of them.
The rant goes toward Apple for allocating resources to useless features nobody really wants or needs when the basic functions of the phone don't even work.
 
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This emoji thing is getting ridiculous. Half of the system storage probably consumed by emoji
 
While you're correct that Apple isn't responsible for creating new emojis, one could argue that Apple is under no obligation to implement new emoji.

Of course they're not obligated, but it's not like it's hard to implement them. And Apple obviously wants their devices to display all "standardized" characters, so it makes more sense to implement them than to NOT implement them.
 
Nice innovation Tim! good going apple! Rather focusing on Emoji for kids please focus on technical innovation, that failed FACE ID .....
 
While you're correct that Apple isn't responsible for creating new emojis, one could argue that Apple is under no obligation to implement new emoji.
In a way they are. It's a standard, so if Apple stopped implementing ongoing new emojis, then at some point an Apple user would receive an emoji from some other device that has implemented it, then we would just see ??? or random symbol on our devices.

Then, of course, there would be an uproar: "Why can't Apple keep up with standards," or "An Android user sent me the poop emoji with sprinkles and confetti, but all I see is ???. C'mon Apple!"
 
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the emoji interface will become a mess if they keep adding emoji's.
they can be fun and add some flavour but tiresome to look for the right one.
and emoji suggestions from Apple are kinda meh...
This is one of the many reasons Gboard shines above the rest: search your emoji (Google is the king of search). Also, swiping for one-handed use in addition to the new one-handed keyboard feature built-in to the OS is supported by Gboard.
 
The only crime bigger than Emoji itself is that their very existence indicates there is a market for 5 year olds to have iPhones....
 
I'm surprised that emojis are so important to people that announcements about minor changes get coverage.

Anything and everything that gets people talking, generates page views, and more ads means money here. Just look, it got you and I to comment. Missing successful.
 
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Am I the only one who can't stand emojis and think they just circumvent proper english?
 
I think Apple has to put EMOJI on a time out and get their software developers focused on quality. I mean for **** sakes, this is the last thing the company needs to worry about now.
 
The rant goes toward Apple for allocating resources to useless features nobody really wants or needs when the basic functions of the phone don't even work.

Speak for yourself. I enjoy the new ones we get. Beyond that, it’s a standard and should be implemented. Do we need it? No, of course not. A benefit of them is that it gets the general public to update since bug and security fixes tend to not be enough for them.

As an aside, I do believe they should have separate teams for their products. They’re large enough and profitable enough to have dedicated teams focusing on a single platform.
 
The first thing an Apple CEO is obligated to do: fire the entire emoji department and hire a new department for developing high end hardware and a better MacOS. Please, quit with the emojis already...
Remember, not everything is an either/or scenario.

Just because they go overboard with Emojis doesn't mean they could or would put those resources into stuff you find important.

They can do both. They can do neither. They are doing what they think is right. It's called running a business.
 
I sympathise with those that are complaining that this is a news story. After weeks of product setbacks, major MacOS and iOS problems, aging product lines (Mac mini is 3 years old, Mac Pro is 4 years old, recently refreshed notebooks and iMacs already have last generation processors), products that were supposed to be ready by December with no ETA (iMac Pro, HomePod). They can't even work out their differences with Amazon to get the promised Prime video app on the ATV that I have on a 5 year old Sony.

Siri, HomeKit, and the ATV all still seem to be hobbies to Apple, after people have invested thousands to stay in the ecosystem. As an example, their super hyped assistant Siri is so far behind Alexa on AI and voice recognition - even on the fastest iOS device (iPhone X) there is still a noticeable lag to when she starts listening. Since the iOS designers took out the beep you have no idea when that starts. If you wait too long she times out (and you get a condesending Are you still there?). So if you say 'Siri, turn the kitchen lights off' and all she catches is 'off' every ***** light and switch linked to HomeKit is turned off. How is that a good experience? The $29 Echo Dot hears nearly every word I say and works nearly every time because it figures out the context of what I want to do. Siri gets tripped up if I say 'Turn off the Christmas lights' instead of 'Turn the Christmas lights off' . Or how about these 'AV enthusiasts' at Apple that are working so hard on making the sound quality on the HomePod 'perfect' but didn't figure out until TVOS 11.2 that maybe customers buying a premium product like an ATV would want their content to output native frame rates and SDR/HDR.

Apple has 250+ BILLION dollars in the bank and they are pissing off loyal customers by letting their core products languish.

But hey, we have reversible emojis and 3 new watch bands to look forward to.
 
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