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People doing generic administrative things are the ones that can use tablets and ultrabooks for work. The rest need real computers. Nothing new there.

In which case you would probably use a MBP rather than a MBA. Which means the MBA could easily double up as a tablet/laptop hybrid running ARM.
 
Brian M. Krzanich - CEO

So let me try to answer your question. There’s a series of products that are on 14 nanometers. We always remember to do a Tick-Tock kind of products, plus we do a refresh of the Atom line typically, so we have Cherry Trail coming in at the end of this year and ramping in the first half. We have Broxton which is the follow-on Atom product as well and then the [Talk] (ph) or the real architectural shift on 14 nanometers is SkyLink which is also scheduled for '15. We have done no changes or shift to our 10-nanometer schedule but we won’t really talk about 10-nanometer schedules until next year. Skylake my next macbookR pro;)
WTF does that have to do with what I just said?
 
So they can unify their entire laptop family range, which would be a blessing for Apple as a manufacturing company.

I mean, come on, the chassis for the current 13" MBP retina and the current 13" MBA are not that different at all in terms of size or weight.

So... why not offering just one single -retina- family: 15", 13" and 12" (or even 11") to accommodate to every user's need (performance, balance and mobile respectively), and be done with it? it would simplify their production, logistics and marketing.

Apple already follows a similar approach with their iPads (7", 9" and now rumored an upcoming 12"), all sharing pretty much every component except the screen. And they're following the same path with their iPhone 6: same phone, same components, but different screen sizes: 4.7" and 5.5".

To me, it seems like a good idea from a corporate point of view.

Makes no sense from a corporate POV. More fragmentation for software and post-sale support, more fragmentation for production for hardly discernible different screen sizes. The 12 inch products you mentioned are entirely based on rumours, as well as the 5.5 inch iphone. My bet is that they dont exist or even if they do, Apple will axe some current product before they introduce those.

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...can't wait for a the whine when people discovers that mba 12" retina means actually LESS usable screenspace (1152 x 720 retina) than the current model (1366 x 768) if now rumors are to be believed... :D (to get more desktop space scaling will be needed)

I like the current 11" (even though I could do without the thick bezel and a bit more resolution - but not retina, I want that little minicomputer to focus on other things than pushing far too many pixels than needed.)

ding ding ding. Never understand the obsession with the retina resolution on a laptop. I'd rather have a non-retina screen nice colour reproduction, efficient energy usage and nice viewing angle, on top of the excellent battery life.
 
ding ding ding. Never understand the obsession with the retina resolution on a laptop. I'd rather have a non-retina screen nice colour reproduction, efficient energy usage and nice viewing angle, on top of the excellent battery life.

Yep. The hi-res cMBP 15" had a really good screen, I never had a good reason to go retina. Though they are awesome screens, and now they are the only Apple screens that are not really bad (imo).

Though the nice thing about retina is that it pushed Apple to keep upping the iGPU and dGPU specs. So while I never need a retina laptop, I do like a portable mac that has three monitor ports and can push a lot of pixels.

And it got them to work out 4K scaling (which hopefully will open up to scaling for screens other than retina or 4K. If it weren't for retina the 4K folks would be screwed for years until Apple put in on their dev roadmap.
 
Poor Apple, when one steps back and looks at the big picture across their new products, the common thread is both delay and uncertainty.

A few years after their losses of the CEO and other execs they're still struggling to find their footing and direction.

They're incredibly lucky they were left with products that needed to be refreshed, and fat profits to coast on.
 
Poor Apple, when one steps back and looks at the big picture across their new products, the common thread is both delay and uncertainty.

A few years after their losses of the CEO and other execs they're still struggling to find their footing and direction.

They're incredibly lucky they were left with products that needed to be refreshed, and fat profits to coast on.

Steve Jobs probably planned this all along before he passed away. He probably knew the iPod, iPhone, iPad, and the Mac products were the heart of Apple so he gave out future plans for these products. I'm guessing refreshes but maybe other plans that can't be done yet. Of course Apple still hasn't released the Apple TV that Steve Jobs planned, so this is on hold I believe. The iWatch was probably Steve Jobs idea as well since there was a hint of it seen with the iPod Nano. I'm still guessing there are more plans but aren't ready for primetime. He also mentioned that OS X would run on Intel for the next 20 years so they also had plans to shift processors in the future.
 
In terms of developers, do you know how much work, if any, developers would have to do to make their apps work on ARM?

Depends on the individual application, and how much it leverages x86 specific code to eek as much performance out of the platform do its thing. With some apps, all the developer will have to do is recompile and test for bugs. With others, they'll have to rewrite a goodly chunk of their code to get it to work.

To generalize, lighter apps probably won't have much of a problem. There'll be a little work required, but nothing that takes a huge amount of time. More complex, high end apps, like photo editors, movie editors, 3D packages, etc., will take a lot more work.
 
...can't wait for all the whine when people discovers that mba 12" retina means actually LESS usable screenspace (1152 x 720 retina) than the current model (1366 x 768) if now rumors are to be believed... :D (to get more desktop space scaling will be needed)

I like the current 11" (even though I could do without the thick bezel and a bit more resolution - but not retina, I want that little minicomputer to focus on other things than pushing far too many pixels than needed.)

I'm perfectly fine with the decrease in functional real estate on the screen if I no longer have to deal with the smeary mess of a conventional display. Since my chief form factor in a ultraportable is 11.6", I'm not overly concerned with loads of space anyway. I've gotten too used to Apple's Retina displays; the only Apple device I have that doesn't have one is the iMac I'm using to compose this message, but with a 27" display, I can sit far enough away that the non-Retina output is still noticeable, but acceptable. Given the overall size and the smaller screen on the MBA, I imagine I'll be sticking closer to the screen.

That said, I hope that a Retina MBA doesn't suffer from the color gamut issues of the Retina mini. While I understand that color reproduction on a tablet is somewhat a secondary concern, unless you're using it as a portable proofing device, it's a little less forgivable in an actual desktop.
 
ARM switch won't happen.Too many Windows users.

Too many users expect and like being able to run Windows (Bootcamp) for Apple to dump INTEL. Until recently it would not have been a problem as Windows and ARM worked. Now with MEDFIELD from INTEL, MS has dropped ARM support, effectively. They crippled it big time, and no x86/64 software support.
 
...can't wait for all the whine when people discovers that mba 12" retina means actually LESS usable screenspace (1152 x 720 retina) than the current model (1366 x 768) if now rumors are to be believed... :D (to get more desktop space scaling will be needed)

What's wrong with scaling?

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Too many users expect and like being able to run Windows (Bootcamp) for Apple to dump INTEL. Until recently it would not have been a problem as Windows and ARM worked. Now with MEDFIELD from INTEL, MS has dropped ARM support, effectively. They crippled it big time, and no x86/64 software support.

There's also no point since ARM is slower.

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Is 11" really too small or 13" really too big for some people?

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The first thing I do with a new laptop is disabling tap-to-click.

Disable tap-to-click, enable right click, disable backwards scrolling, decrease the key repeat delay and speed up the rate, enable file and screen sharing and remote shell, and sudo rm -rf /Applications/Launchpad.app :)
 
The Chrome hardware movement started slowly, but is picking up speed with each passing month. Apple is steadily losing market share among the low end, a low end which has small profit margins but huge unit sales.

The Chrome OS will soon run nearly all Android applications.

The Chrome App Store gets more new titles every day.

There are now enough free or low cost Chrome applications that a typical student or casual user can do everything they want with a Chrome machine.

A typical Chromebox sells at one third the cost of the entry level Mac Mini. A typical Chromebook sells at one fourth the cost of the entry level Mac Book Air with the same screen size. The newly released LG all-in-one Chromebase can replace the entry level iMac for typical students and casual users at one third the price.

Unless Apple is content to become a supplier of electronic jewelry and fashion, it has to have some reasonable low end offerings, and have these soon.

No, the Chomebase cannot replace the entry level iMac.

16 GB of storage and a celeron CPU.

"Mom why did you buy me a desktop computer with less storage space than my iPod?"

"Shush! It is ideal for college! Some kid on the internet told me it was better than the iMac!"
 
What's up Intel? Slow late chips.

wth... It's always Intel holding up their launches...

Might as well wait for Skylake at this rate. Unless, of course, that also ends up getting delayed.

intel is always delayed... but then you can't really call it being delayed. its simply the original release time frame is rarely accurate in computer Science

Can we talk about the new chassis on the air?

I am quite excited to see what it looks like :)

I really hope Intel is telling the truth that Skylake will not be delayed; of course, they never specified mobile or desktop and it leaks seem to show that Intel will launch locked desktop Skylake chips alongside unlocked desktop Broadwell chips. Nobody knows about the mobile chips.

I desperately need to update next year but now I feel I am in the same position as when I bought my Blackbook--possibly being forced to buy into the last of a generation of chips (Broadwell) before a major architectural shift (Skylake). Let's hope Skylake mobile is delivered next fall.

Skylake will not be delivered next fall. Skylake is coming out starting in 2016, with the some not being available til 2017

When IBM/Motorola became a problem child with getting newer lower power processors out on time, Apple switched to Intel.

If Intel becomes a problem..... AMD, or ARM ?

My guess is ARM, Apple has a LOT of design experience in house.

Maybe the "i" line will be the ARM based laptops, and the MacBook the intel ones.

Apple has been doing tons testing of Mac Computers and MAC OS on ARM chips for several years. They may release ARM macs when the time is right. That time is not this year or the next.



You will have to trust me on this but you won't see Skylake chips until around March 2016.

True^^
 
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...can't wait for all the whine when people discovers that mba 12" retina means actually LESS usable screenspace (1152 x 720 retina) than the current model (1366 x 768) if now rumors are to be believed... :D (to get more desktop space scaling will be needed)

In fact NONE of the retina displays provide enough 'retina' screen real estate (fantastic scaling modes notwithstanding).

- The 15" should be 1680 x 1050 (3360 x 2100 retina).
- the 13" should be 1440 x 900 (2880 x 1800 retina).
- The 12" should be 1366 x 854 (2732 x 1708 retina).

Actually I would like to see the 12" retain the 1440 x 900 of the 13" Air... just at retina 2880 x 1800. In fact if they just shaved off most of the bezel, they could probably keep the 13" screen size and reduce the overall size of the laptop's width by almost 2 inches. LOL.
 
Truly disappointing. Apples dependance on Intel's schedule is so impractical. Apple should go with the route of their mobile devices and design their own processors and shift back to an ARM architecture.
 
Wait a minute - why is it such a disaster if Broadwell gets delayed? If Apple can't get Broadwell chips, nobody else can get them either.
It's not like Apple is falling behind because they can't release products with the new chips - the rest of the industry will also have to wait.
 
You will have to trust me on this but you won't see Skylake chips until around March 2016.
Skylake is not delayed as reported by Intel.

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Could you maybe throw me a bone?
how do guys know Skylake won't launch til 2016?

No bone needed intel has already reported Skylake to be on schedule.

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Poor Apple, when one steps back and looks at the big picture across their new products, the common thread is both delay and uncertainty.

A few years after their losses of the CEO and other execs they're still struggling to find their footing and direction.

They're incredibly lucky they were left with products that needed to be refreshed, and fat profits to coast on.
Another way of saying Apple is doomed?they are doing just fine FYI#
 
Skylake is not delayed as reported by Intel.
But they'll be just rolling out Broadwell and then ramping up for Skylake, that doesn't seem to make too much sense.

If Skylate uses the same fabricating technology, wouldn't the issues with broadwell trickle down to Skylate?
 
No bone needed intel has already reported Skylake to be on schedule.

Well they would say that wouldn't they? As I said above, Skylake won't launch until around March 2016.

If I am wrong, you can pick a Mac of your choice and I will pay for it. That's how confident I am with what I am saying.
 
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This screen space thing you are talking about is very horrible misunderstood, even if you own a rMBP currently, you may very well still not understand this myth about having less working area you are spewing out. I am not going to explain this now

What? Maybe you didn't read what I wrote...
 
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