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Thunderbolt cables are usually very expensive so I can live with Apple selling this separately. However, Apple needs to include full speed USB-C cable or they will face worldwide wrath.
 
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Yeahhh!!!.. Can't wait to buy $129 cable....


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I sometimes wonder why apple even bothers selling accessories, their cables are awful quality although I haven’t tried the braided ones, nobody in their right mind would pay that much for a Thunderbolt cable
 
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Surely the WHOLE POINT of implementing USB-C is to NOT need proprietry cables any more? Why can't we use a high quality third party USB-C cable to transfer data at reasonable speeds? I imagine the EU, who pushed for USB-C in the first place, will see this as yet more gatekeeping
Where does this article say you have you use apples cables? Thunderbolt isn’t proprietary
 
Greedy, and foul - considering the rumoured $200 price increase. But I'll allow it. Truly in this case, for once, people will not notice the difference. Only photographers and videographers (like myself), will.
 
Well, I don't care really if it changes at 100 or 120W, either. And the data transfer speed is totally irrelevant to me. I sometimes plug MIDI Devices (a MIDI interface) into the iPad (but those are already USB-C), but can't even remember when I last used the port on the iPhone for data transfer....

Obviously, other people may back up locally to the Mac or use the data functionality more often for other things, but I wouldn't assume that the majority of the iPhone buyers used the port for more than charging.

H.
Well first, the 110 vs 120W it’s like EV charger speeds and worrying about if the power plant at the far end is a 1 or 2gw plant (now that would be a charge connector!). We know USB-C can charge and run a MacBook Pro working hard, so your phone is just fine.

and even if you do backup via cable, given backups are incremental, after the initial it’s likely fractions of a second different between usb-c (very fast) and tb4 (extremely fast). Also it’s a phone, what giant data sets are you loading (other than movies), and sure I’ve realized at the last minute I forgot to download a video before a flight, and the car is arriving shortly and tb4 would have been way faster… I’m not saying there aren’t people out there who might need that extra boost, but I am guessing it is a very small minority compared to iPhone users who would be just fine with regular usb-c greatly dropping the cable price.
 
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I sometimes wonder why apple even bothers selling accessories, their cables are awful quality although I haven’t tried the braided ones, nobody in their right mind would pay that much for a Thunderbolt cable
Short TB4 cables (<3ft) can be passive, longer ones will need to be active which makes them more expensive. If you’re going to make comparisons at least compare comparable cables.
 
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Sounds like something Apple would do. 🙄

Sell the iPhone Pro for an exorbitant price and not include a proper cable.
Sell a "Pro cable" extra.
Sell a "150W Pro Power Adapter" extra.

Greedy AF.
The majority of users won’t have any use for this cable since they’ll just use it to charge the phone and 150W is completely overkill since the phone won’t even support charging at that rate.
 
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While I believe each company may do what they want and let the market decide, I’m unhappy with most of what the EU does, I am pleased to finally get usb-c on the iPhone.

Thunderbolt cables have always been expensive and I see no reason for Apple to include it just to decrease charging time. My 13 Pro already charges very fast on lightning and is even fairly quick on wireless charging. Both are usb-c cables.

How many people are moving GB of days to/from their phone on such a regular basis that they require added speed?

My guess is that the charging cable, as we know it, is approaching end of life. Maybe iPhone 17 or iPhone 18 won’t even have a data/charging port.
 
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I use cables all the time. Airdrop works like ass and so I transfer and backup all my photos/videos per cable to my MBP and backup on an external drive. I also sync music library on my phone and music/video libraries of my two kids iPads via cable. Wireless is slow and unrealiable. Unfortunately USB/Lightning is also slow, but still faster and stable. And no I don't want every photo i take going up into the (payed for) iCloud. I prefer my own storage.

So capping speeds for no other reason than greed is disgusting and it should be a big deal. Apple should be ashamed to castrate "the best iPhone ever" in such a basic thing like USB speed. I can understand restricting Thunderbolt to Pro iPhones but throwing the peasant iPhone 15 back to the stone age is just wrong.
It’s not “Apple” capping speeds, and I wouldn’t classify plain-old usb-c as “slow” for data transfers, it is slower compared to TB4, all of which is an international standard, apple is implementing it. I mean if they didn’t implement TB4 optionally, everyone would complain that they didn’t offer it. Now if they required it, even for charging, that would be a reason to be irate. Also how often do you sync the entire library compared to the deltas? Syncing just the deltas are why we can all backup/sync wirelessly. Like on Time Machine when my Mac initially went to backup, I plugged into the 2.5gb ethernet as via my 802.11ac was going to take like a week to complete the initial backup of several TB, but the deltas complete in a few seconds. And sure the recent photo shoot where I took about 1tb of RAW images at an airshow took a bit over wifi, but I just let it grind overnight, and as I edited the photos via wifi the hourly Time Machine backup wasn’t even noticeable, I assume the os assigned that to one of the i9 e-cores to compute the deltas and then throw them to the Mac mini that hosts my giant tb4 software raid.
 
Standardising ports and cables is not dumb, my phone is the only reason I still need to carry a Lightning cable, everything else already uses USB-C.

However, restricting USB-C to USB 2.0 speeds unless you buy a $130 cable, is the very definition of dumb (and greed.)
Good grief, read the article. That's not what was said.
 
The majority of users won’t have any use for this cable since they’ll just use it to charge the phone and 150W is completely overkill since the phone won’t even support charging at that rate.

It's a "Pro" phone for a premium price – to include a cable that makes use of its feature should be a given. Whether or not users will make use of it is irrelevant.
 
Man, talk about misunderstanding a rumor and running with it! There is absolutely NOTHING in these rumors suggesting Apple's cable will be required to achieve higher speeds. Where did some of you come up with that?
 
I know they won’t give us anything approaching 150w charging on the iPhone, but if they gave the pros a significant bump up from the ~30W or so they’re currently capable of… that’s a feature that would make me VERY happy.

I’m also very much looking forward to finally being able to take advantage of USB 3.0 data transfer speeds. The current usb 2.0 implementation of the lightning-USBC cable is painful.
 
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While I believe each company may do what they want and let the market decide, I’m unhappy with most of what the EU does, I am pleased to finally get usb-c on the iPhone.

Thunderbolt cables have always been expensive and I see no reason for Apple to include it just to decrease charging time. My 13 Pro already charges very fast on lightning and is even fairly quick on wireless charging. Both are usb-c cables.

How many people are moving GB of days to/from their phone on such a regular basis that they require added speed?

My guess is that the charging cable, as we know it, is approaching end of life. Maybe iPhone 17 or iPhone 18 won’t even have a data/charging port.
God I hope that’s not true. Just jacking into a port on a charger at work when I am running and gunning on overnight call at the hospital and my phone is near empty (or my iPad Pro which is where I am writing my notes/ordering things) is super convenient vs finding some magical inductive Charger. Carrying a single usb cable in my pocket is easy, carrying the MagSafe thing is silly(every ward has chargers and the ED has one of those school locker/charger things where you can safely leave your device charging in a locked cabinet). The mag safe dinner plate thing makes total sense in a car or home, but on the run is stupid. The whole advantage of wireless charging is not to be plugging into a cable but if I have to carry that charging plate around it’s really the same thing. What we need is true Nikola Tesla wireless charging (yeah everyone with a pacemaker is going to die, cooked birds are falling from the sky, and AM radio will go to crap, but I am willing to make that sacrifice)
 
God I hope that’s not true. Just jacking into a port on a charger at work when I am running and gunning on overnight call at the hospital and my phone is near empty (or my iPad Pro which is where I am writing my notes/ordering things) is super convenient vs finding some magical inductive Charger. Carrying a single usb cable in my pocket is easy, carrying the MagSafe thing is silly(every ward has chargers and the ED has one of those school locker/charger things where you can safely leave your device charging in a locked cabinet). The mag safe dinner plate thing makes total sense in a car or home, but on the run is stupid. The whole advantage of wireless charging is not to be plugging into a cable but if I have to carry that charging plate around it’s really the same thing. What we need is true Nikola Tesla wireless charging (yeah everyone with a pacemaker is going to die, cooked birds are falling from the sky, and AM radio will go to crap, but I am willing to make that sacrifice)

I agree for the time being. I rarely use wireless charging but the world is changing.

Soon coming are the days when every desk with have a coil in it and a fully charged battery will last a week or more with regular use.
 
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