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Apple Merges Apple.com Website and Online Store
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Apple trying to be cool and different for the sake of being cool and different.
the only product you can't see in 100% full is the apple watch, and it's only missing the bottom 1/8th of the band. then there's a feature on the bands themselves.
all other lines of products show the full products multiple times.
so much complaining! lol
I'm on the store trying to buy my wife an Apple Watch for her birthday, but I can't figure out how to add it to my bag. I'm not logged in and maybe that's the issue? Where's the button to add it to your bag?
oh never mind. After I turned off some filters I finally saw the bar at the bottom, but it wasn't immediately obvious.
oh never mind. After I turned off some filters I finally saw the bar at the bottom, but it wasn't immediately obvious.
Apple discontinued the non-retina 15-inch models a while back....those were 2012 models, and Apple introduced the first Retina 15" models in 2012 as well. All the 15-inch line are Retina now.
It is, after all, a retailer after more sales.
I liked the old design better as it gave a luster to Apple of being less a capitalist monster, and more about 'Hey, look at us, we're different'...
Sad...
I liked the old design better as it gave a luster to Apple of being less a capitalist monster, and more about 'Hey, look at us, we're different'...
Sad...
You could still buy them in the store section next to all the others until this change. I know because I keep obsessively checking.
How come? Browsing the web is still an accurate description to this day, I don't see any reason for a change, unless of course you were joking, in which case.....okay I've got nothing. LOL
You are confusing the 13" non-retina with the 15" non-retina. Apple discontinued the 15" non-retina when they introduced the late 2013 retinas. The 13" still lives.
When people have to profess what type of college degree they have, or even making a point that they have one....
Since you think your college degree qualifies as you being right did it ever occur to you that the people that designed Apple's website just might have a degree in design far higher than yours? Herp.
I only mentioned it to give you an idea as to WHY I wanted to comment on an aspect of design since you blasted me for it. It was not to say that I am right because I have the degree. If you know anything about visual art, you would know that many times a degree means jack ****, and I am the first to acknowledge that. Many of the best designers and artists do not have a degree at all. So, let's focus on your original post blasting me for daring to comment on an aspect of design of a reDESIGN of Apple's website instead of participating in your circlejerk where criticism of any of Apple's decisions is taboo.
The education discounts on iPads are a joke. It barely dents half the sales tax. The only education discounts actually worth a damn are when you buy a $2000+ Mac and get $200 off. Even then you're still better off buying from B&H most of the time so the sales tax doesn't burn you.
I'll get some slack for this but the website is sometimes a nightmare to navigate.. I liked having the store icon there to show clients products in a clean uniform matter with the price.. people want to see the price..
It's hard to believe the bag is not branded and stylish
Apple made a significant change to its online presence today, merging its Apple.com website with its once-separate online store, to create one main website. There is no longer a standalone store.apple.com website that is used for making purchases, and the "Store" tab that was once at the top of Apple.com has been removed.
Instead, there's a universal shopping bag icon that displays products in the shopping cart, past order information, account details, and favorites. Purchasing an item is now done by clicking the "Buy" button on each individual product page, which links to the same purchasing menus that were present in the online store.
Apple's main site includes direct links to Mac, iPad, iPhone, Watch, Music, and Support. Despite the major integration, Apple's main site is largely unchanged, as are the product pages. Locating accessories is somewhat more difficult, however, with the removal of the central store site and the lack of dedicated store sections. Accessing accessories is largely done by visiting the main product sections and clicking on banners like "Accessories for Apple Watch" and "Accessories for iPhone."
Apple's integrated online store streamlines the shopping experience. Instead of viewing information about a product on the main site and then having to click over to the store, everything is now done in the same place.
In a statement given to TechCrunch, an Apple spokesperson said the change was done in an effort to create a simpler site for customers to learn about and shop for products.
The changes to the Apple.com site were made this afternoon and are live in the United States and several additional countries.
Article Link: Apple Merges Apple.com Website and Online Store
A-Freaking-Men.
This thread is hilarious. "How do I find the iPod?!?!" Oh, I don't know – click the iPod graphic on the main home page, and then click the Buy button in the upper righthand corner? Good Lord. "The black bar is terrible." Oh ok – sorry guys, new design is scrapped, MacRumors didn't like it.
Agreed. It's not just that it's different, the site was due for a refresh. It's that it does the wrong things. The big blue BUY button. I don't want to buy. I want to shop. BUY implies committing and I may not be ready to do that. On top of that what if i just want to see what configurations look like and cost, you know to browse, to shop, to do what we all do in a store? I'm going to be looking for a STORE section. What if I am torn between two products. I'm not sure if I want a top end MacBook Pro and an iMac. Well i'll have to go to totally different places because there is no unified STORE to look at.
No this is a classic example of form over function, of design over usefulness. Remember years ago when the Apple Store won Webby awards? Those days are long gone. Unfortunately this is an example of something I'm seeing with Apple more and more. Style driving the design more than function.
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Um, that graphic about the new iPods on the homepage is temporary like all graphics featured in that section. When it is gone in a month most people will not know where to go to purchase an iPod since it does not have a tab at the top like the other products. The only way one will be able to find the iPods is to click on the "Music" tab and scroll all the way to the bottom or perform a site search. Neither of which make sense, especially to someone new to Apple's website who may assume that Apple has simply stopped selling iPods. They should have a link at the top for both iPod and Apple TV (in my opinion).
As far as the black bar, what is your problem? I had one small gripe about the design of that bar and you blow it up into me saying the whole redesign should be scrapped. So many members here have no idea how to take constructive criticism. It's obvious nobody who flips out over comments like that has ever been involved in an art critique or any design process where criticism is welcomed. But no, here it is "How dare you point out a part of the design as imperfect! Stop bitching! Smile and nod because Apple is perfect." Funny thing is, Steve Jobs was the ultimate perfectionist who voiced plenty criticisms. Those of us focusing on the details with our criticism are acting more in the spirit of Apple than those attacking us for it.
Hey, I'm only saying that the pages are cluttered and confusing for /Mac and the others. Some parts of it are fine, like showing the comparisons for the iPhones. All on one page. easy to compare.
But the /Mac site was simply crazy. It's not all bad. Good they integrated the store. It seems a little crass, though.
Oh for god sake you can go to any product page and there is a compare feature. Click on it and you can see all the specs and prices of every model. I'm not sure what shutting down the store.apple.com URL has to do with style over function. The stylistic design of the site is basically the same as it was before this change.
