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Apple Moves Up to #20 on 'Best Global Brands' List

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Apr 12, 2001
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Macsimum News notes that Apple has moved up to #20 on market research firm Interbrand's annual 'Best Global Brands' list. Interbrand pegged Apple's "brand" at a value of $US15.4 billion, up 12% from 2008 and enough to boost Apple to #20 from #24 in the rankings.
The recession won't take a bite out of this Apple. Declining Mac sales and fears for the company's future without brand visionary Steve Jobs, were outweighed by record high iPod sales, doubling sales for the iPod Touch, and all-time high market share for Mac OS software. Price might be a barrier for cost-conscious consumers, but Apple responded quickly with high margin, low-priced products like the US $99 iPhone and a new, voice-activated iPod Shuffle. The Apple brand is the most supported within its industry, and among the most iconic of relatively young brands in the world.
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The 2009 list was headed by Coca-Cola, IBM, and Microsoft, although Apple had the second-greatest increase in brand value (by percentage) after Google's 25% increase among the top 25 companies on the list.

Article Link: Apple Moves Up to #20 on 'Best Global Brands' List
 
Article Link
https://www.macrumors.com/2009/09/21/apple-moves-up-to-20-on-best-global-brands-list/
I've always wondered: who is Eric Slivka? Every once in a while I'll see an article written by Arn, so it can't be one of Arn's pen names..
 
Apple's brand getting 'better' = their products will get even more badly built, have even more problems and their customer service will get even worse.
 
When it comes to sugar water flavored with a touch of phosphoric acid, I trust no brand more than Coca Cola!

And Marlboro, come on. A company that everyone knows purposefully lied about the safety of their products for years is even on the list? How can they possibly leverage their brand? Would anyone in their right mind buy Marlboro baby formula? The only thing they can use their brand on are products people already know are poisonous. Like maybe Marlboro pesticides or fertilizer or gasoline.....
 
Donz0r said:
*music* Movin on up! Mooovin on uuup */music*
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I can only assume that's from the theme song to The Jeffersons.

My '90s Eurodance-loving self is now humming the tune to Dreamworld's "Movin' Up." Time to fire up the new nano... :D

swingerofbirch said:
And Marlboro, come on. A company that everyone knows purposefully lied about the safety of their products for years is even on the list? How can they possibly leverage their brand? Would anyone in their right mind buy Marlboro baby formula? The only thing they can use their brand on are products people already know are poisonous. Like maybe Marlboro pesticides or fertilizer or gasoline.....
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Marlboro is a very well-known brand in many countries outside the U.S. A colleague at one of my previous jobs, a very "country" fellow who often wore plaid shirts, jeans and cowboy boots went to Japan for a vendor conference. When he came back, he said that just about everybody on the street would point to him, saying "Marlboro Man!"
 
ss957916 said:
Apple's brand getting 'better' = their products will get even more badly built, have even more problems and their customer service will get even worse.
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Apple had about 2-3% market share the end of the 90s. Their product quality back then was not nearly as good as it is now. The quality of their products have increased dramatically in the intervening years.

Given that, what do you base your statement on? The fact that other tech companies have gone down that same path? If so, explain to me why I should accept that Apple is just like other tech companies out there when we have a full decade that shows us they are anything but.
 
swingerofbirch said:
And Marlboro, come on. A company that everyone knows...
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That's why they are on the list. Everyone knows them. And judging from all the times I've been outside of the US many people who smoke are smoking Marlboros. And in some places of the world if there is no sign forbidding smoking then it is mandatory. If there is a sign forbidding smoking it just means it is optional.
 
The list isn't completely wrong, but I can't really take anything seriously after IBM at #2.
 
Apparently selling sugared water to children still has better "brand" than changing the world...at least the Coke rather than Pepsi version...sorry Scully.
 
That list seems theoretical not realistic. I mean except us geeks, who's heard of Cisco? And who's heard of GE outside of the US?

I would easily place Apple in the top 5.

Coca Cola
McDonalds
Microsoft
Apple
Google
 
Spanky Deluxe said:
What companies are 91, 16 and 4? I recognise the logos/names of all the others.
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If you are looking at the full list, there is a + button at the end that you can click on to get more information on the company. #4 GE is General Electric, which used to be the world's largest company (and some lists still have it there). They are into everything, but we see their modalities everywhere in the hospitals I have worked in, so healthcare hardware (MRI machines, X-ray machines, and electronic imaging systems to go with them) is a big area for them.
 
Interbrand is Moronic

Just another example of an agency/research firm that has no clue what brand value is. GE is a great brand but in terms of it's products and innovation, take away healthcare, and they have been sucking wind for the past five years.

Microsoft is *******! Yet that crappy do nothing brand with 35% more marketcap 1/4 of the earnings per share and -13.8% as opposed to +11.72 EPS growth compared to Apple sits at #3

The takeaway buy more APPL today and when Apple the brand gets to #3 get off and enjoy your retirement.
 
Fulgham said:
4= general electric
16= Luis Vutton
91=Lancome
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punitnaker said:
91 - Lancome - Cosmetic and Fashion Brand
16 - Louis Vuitton - Fashion Brand
4 - General Electric - Loads of things
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jzuena said:
If you are looking at the full list, there is a + button at the end that you can click on to get more information on the company. #4 GE is General Electric, which used to be the world's largest company (and some lists still have it there). They are into everything, but we see their modalities everywhere in the hospitals I have worked in, so healthcare hardware (MRI machines, X-ray machines, and electronic imaging systems to go with them) is a big area for them.
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Aha cheers. I know who General Electric are but don't think I've ever seen the logo before. Louis Vuitton I've of course heard of too but didn't recognise the logo. I've never heard of Lancome though but I guess that's getting pretty far down the list.
 
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