Fanboys. People who use Apple products, LOVE Apple products.
Also, sample size.
Also, who did this company target? Kids, adults, techies, audiophiles?
Apple Music is also NEW. Spotify has been going for many years, so it's a much more mature user-base. If you look at those results in percentage terms, there is ZERO difference. You're looking at decimal places....
Thank you. This is why you are in leadership and we are mere followers. I will copy and paste your suggestions to add after "Apple music sucks!"