Apple Music Introduced as New Partner for Super Bowl Halftime Show

[MacRumors]

The National Football League today announced a new partnership with Apple Music for the Super Bowl Halftime Show. The multi-year partnership will see Apple Music replacing Pepsi as the primary sponsor for the show, with Apple Music offering "exclusive details and sneak peeks" leading up to the shows.

"We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show," said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. "We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology." [...]

"Music and sports hold a special place in our hearts, so we're very excited Apple Music will be part of music and football's biggest stage," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "We're looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show."

The NFL notes that over 120 million viewers watched the Super Bowl LVI Halftime Show in February, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.

https://twitter.com/x/status/1573160513609121795

Super Bowl LVII will be played on February 12, 2023, in Glendale, Arizona.

Article Link: Apple Music Introduced as New Partner for Super Bowl Halftime Show

 

[STOCK411]

I feel like this is confirmation that apple is going to be getting sunday ticket as well. Since i dont think apple would pony up the money for the Half time show without getting Sunday ticket

 

[Caliber26]

As someone who loathes the Pepsi corporation, but is a lover of all things Apple, this sits well with my French vanilla fantasy.

 

[mectojic]

Super Bowl viewership has been declining every year for a decade now. Doesn't seem quite as impressive as it once was.

 

[BradWI]

Super Bowl viewership has been declining every year for a decade now. Doesn't seem quite as impressive as it once was.

Yeah, over 100 million viewers isn't impressive...

 

[FelixDerKater]

Somehow Craig running on screen gets worked into this?

 

[larrylaffer]

Super Bowl viewership has been declining every year for a decade now. Doesn't seem quite as impressive as it once was.

2022 saw a significant increase in viewership but ok

 

[newyorksole]

I also hope this is a sign of a future Sunday Ticket / Red Zone partnership.

 

[SteveJay10]

Smart move.

 

[nfl46]

Apple to host an event in February 2023 to announce their new Apple mixed reality headset. Then will sell you on the fact you can watch the Super Bowl show in February 2024 with it. We think you’ll really going to love it.

 

[syklee26]

Super Bowl Half-Time Show featuring Eddie Cue Coming?

 

[sw1tcher]

Super Bowl viewership has been declining every year for a decade now

You might want to recheck your facts.

While it's been trending down for the past decade, (TV) viewership did not decline every year.

Take 2022. It was higher than 2021. 2020 was higher than 2019. And 2015 was higher than 2014 which was higher than 2013.

If you look at streaming, viewership has increased each year since 2012.

 

[wanha]

I feel like this is confirmation that apple is going to be getting sunday ticket as well. Since i dont think apple would pony up the money for the Half time show without getting Sunday ticket

Why not?

The Super Bowl halftime show is one of the most watched shows in the world, perhaps THE most watched musical event of the year. Why wouldn't Apple want to have visibility there, regardless of the fate of Sunday Ticket?

 

[Jgreg00]

You might want to recheck your facts.

While it's been trending down for the past decade, (TV) viewership did not decline every year.

Take 2022. It was higher than 2021. 2020 was higher than 2019. And 2015 was higher than 2014 which was higher than 2013.

If you look at streaming, viewership has increased each year since 2012.

If you look at the rating, it has been declining for almost the entire past decade, except for last year. And if you look at the viewers in the all important to advertisers 18-49 demographic, the number of viewers has been decreasing each year for the past decade, again, except for last year.

 

[senttoschool]

If you look at the rating, it has been declining for almost the entire past decade, except for last year. And if you look at the viewers in the all important to advertisers 18-49 demographic, the number of viewers has been decreasing each year for the past decade, again, except for last year.

Most likely due to illegal streams. I've watched the Superbowl via illegal streams in the last 6 or 7 years. Illegal streams have gotten much more reliable and higher quality.

 

[SoldOnApple]

As someone who loathes the Pepsi corporation, but is a lover of all things Apple, this sits well with my French vanilla fantasy.

I wonder how Steve Jobs felt about Pepsi after the John Sculley fiasco. Jobs' biography mentioned that he was obsessed with the idea that Apple needed a "real" CEO like Sculley, and Sculley delivered on exactly what Jobs thought he wanted (and resulted in Jobs being fired from Apple and Apple culture being ignored while the product line was treated like any tech company).

Sculley himself has said since then that he was wrong, that he didn't understand Apple. I just wonder if Jobs ever made peace with Mr Pepsi before he died. And who knows, if Sculley didn't come along and almost ruin Apple then maybe Apple as a corporation would have evolved differently and wouldn't even exist today. Maybe we wouldn't have OSX, iPhone, or iPad.

 

[NightFox]

Why are sponsors and the events they're sponsoring always proud?

 

[MrPaperTrain]

This is good news, shows that apple is focussing on being a more accessible brand.

For too long reputation drove them and since there are so many decent alternatives (not perfect, but there are plenty of people still buying Windows and Android and using Spotify), they can reach a wider audience and hopefully push that profit back into R&D.

Apple isn’t the cult it once was, and I think that’s a good thing.

 

[orbital~debris]

I hope Apple encourage more ‘wardrobe malfunctions’ during the show – elements of the US can seem very conservative and shocked by normal human stuff.

 

[Etienooo]

« Our US customers will be very happy to hear that this partnership was entirely paid by the price increases in the EU ».

Sorry, my comment doesn’t make sense I’m just salty that we keep hearing about US-only thing and the only things EU-only are price increases.

 

[Col4bin]

Great. Now please add the ability to cross-fade to the iOS version of Apple Music.

 

[H3LL5P4WN]

The Super Bowl is to music what KFC is to chicken.

 

[Bogstandard]

I see what you did there, Apple.
U2 will release a new album during the SB half time break( feat. Bono nip slip).

 

[Duke24]

Super Bowl viewership has been declining every year for a decade now. Doesn't seem quite as impressive as it once was.

Seinfeld used to get 26 million viewers each week. Now the top show gets 10-15 million viewers. TV viewing habits have changed. People stream or DVR shows to watch later. 100 million for a game is still a great number, given the new tv landscape.

 

[Illuminated]

So now the half time show is going to be like an Apple event? “Just one more thing…”