Apple Music Introduces 'Up Next' Feature to Promote New Artists

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 20, 2017 at 9:45 AM.

  1. MacRumors macrumors bot

    MacRumors

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    On its Apple Music Twitter account, Apple today announced a new "Up Next" feature for Apple Music, which is designed to promote "Music's Next Generation," highlighting a new artists each month.

    For April, Apple is partnering with singer and rapper 6LACK for a range of projects to promote his latest album, FREE 6LACK.

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    The new "Up Next" Apple Music section in iTunes features a documentary that delves into 6LACK's upbringing, the Free 6LACK album, a live performance, an interview with Zane Lowe, and several Apple Music playlists.

    Both Beats 1 DJ Zane Lowe and 6LACK will also be on the Late Late Show with James Corden on April 20, presumably to talk about the new project and 6LACK's work.


    Apple has done similar wide-ranging promotions for major album releases for well-known artists in the past, but its new Up Next feature gives the company a way to highlight and promote lesser-known artists in a major way.

    Article Link: Apple Music Introduces 'Up Next' Feature to Promote New Artists
     
  2. meaning-matters, Apr 20, 2017 at 9:49 AM
    Last edited: Apr 20, 2017 at 10:15 AM

    meaning-matters macrumors regular

    meaning-matters

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  3. thisisnotmyname macrumors 6502a

    thisisnotmyname

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    I like features to help discover new artists and songs I may be interested in. This is nice but I generally prefer more targeted or algorithmic approaches. Suggestions based upon my listening habits when accurate are very much appreciated by me. Producing documentaries like this is great if the artist is of interest to me but it doesn't scale well to large audiences with diverse tastes.
     
  4. redboxcar macrumors regular

    redboxcar

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    Well, that's confusing because I thought it was the other "Up Next" feature where you can see which song is playing next.
     
  5. Boatboy24 macrumors 6502a

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    If you'd like your name to be pronounced 'black', begin it with the letter b. Otherwise, I will call you sixlack.
     
  6. LordQ macrumors 68030

    LordQ

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    What's the bet this will be all Hip/Hop and Rap...
     
  7. Cronowerx macrumors member

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    #7
    I'm getting really sick and tired of Apple Music shoving black music down my throat... I don't want to see this when I open the music app! Why don't they do anything for trance, house, dance music... :mad:
     
  8. mikecorp macrumors 6502

    mikecorp

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    what the hell does he wear on his head :D LOL I dumped Apple music.
     
  9. RiddlaBronc macrumors 6502a

    RiddlaBronc

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  10. bobbie424242 macrumors member

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    Good guy Apple promoting its cool rap friends ! Extravagant hairstyle required.
     
  11. H3LL5P4WN macrumors 6502

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    When can we expect the feature on an up and coming crust-punk band?
     
  12. Yibn macrumors newbie

    Yibn

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    #12
    Lets sidestep the racial overtones in this comment, I'll guess you don't know the history of house and techno music. You know, Chicago and Detroit, predominantly black communities created the genres and scenes.
     
  13. newyorksole, Apr 20, 2017 at 10:39 AM
    Last edited by a moderator: Apr 20, 2017 at 10:57 AM

    newyorksole macrumors 68020

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    #13
    Disgusting comment. Since when does music have a COLOR?
     
  14. Cronowerx macrumors member

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    #14
    Trance originated in Europe!
     
  15. Yibn macrumors newbie

    Yibn

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    A bandana...
    --- Post Merged, Apr 20, 2017 at 10:46 AM ---
    Sure and House & Techno in the USA which is what Trance spun out of.
     
  16. AppleInLVX macrumors 6502a

    AppleInLVX

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  17. pjarvi macrumors 65816

    pjarvi

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    #17
    Just what Apple Music didn't need, more hip-pop.
     
  18. ILuvEggplant macrumors 6502a

    ILuvEggplant

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    #18
    can't wait to hear how people hate rap and hip hop
     
  19. Xavier macrumors 68020

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    I feel like all Apple Music does is hype Hip Hop and R&B.
     
  20. RamsayBolton macrumors newbie

    RamsayBolton

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    #20
    Hey Apple! There are other styles of music than (c)Rap and RnB!
     
  21. ILuvEggplant macrumors 6502a

    ILuvEggplant

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    #21
    it's what sells.
    --- Post Merged, Apr 20, 2017 at 11:18 AM ---
    what music would you suggest? im a fan of most just dont say country.
     
  22. Michaelgtrusa macrumors 604

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  23. jdillings macrumors 65816

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    Yes, when I think of great, new music, I think of gems like this:

    I got real **** to stress about, girl, I ain't worried 'bout **** ('Bout ****)
    Remember that I tried to build ya, now I ain't worried 'bout ****
    I got real **** to stress about, girl, I ain't worried 'bout **** ('Bout ****)
    Remember that I tried to build ya, now I ain't worried 'bout ****
    So I found me a new thang, I'm not as lost as you think
    Got plenty queens in my hometown, all they need is drank and that dank
    So I found me a new thang, I'm not as lost as you think
    Got plenty queens in my hometown, all they need is drank and that dank
     
  24. meaning-matters macrumors regular

    meaning-matters

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  25. erinsarah macrumors regular

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    Oh yeah...Moe 6Lack. He is the bartender on the Simpsons, right?
     

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