Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

MacRumors

macrumors bot
Original poster
Apr 12, 2001
54,557
16,653



On its Apple Music Twitter account, Apple today announced a new "Up Next" feature for Apple Music, which is designed to promote "Music's Next Generation," highlighting a new artists each month.

For April, Apple is partnering with singer and rapper 6LACK for a range of projects to promote his latest album, FREE 6LACK.

upnext-800x633.jpg

The new "Up Next" Apple Music section in iTunes features a documentary that delves into 6LACK's upbringing, the Free 6LACK album, a live performance, an interview with Zane Lowe, and several Apple Music playlists.

Both Beats 1 DJ Zane Lowe and 6LACK will also be on the Late Late Show with James Corden on April 20, presumably to talk about the new project and 6LACK's work.

.@zanelowe and @6LACK will be on @latelateshow with @JKCorden tonight! Watch on @CBS at 12:37AM ET/PT. https://t.co/TrhFPh1sKI #UpNext pic.twitter.com/FZLE6MBM91 - Beats 1 (@Beats1) April 20, 2017

Apple has done similar wide-ranging promotions for major album releases for well-known artists in the past, but its new Up Next feature gives the company a way to highlight and promote lesser-known artists in a major way.

Article Link: Apple Music Introduces 'Up Next' Feature to Promote New Artists
 
  • Like
Reactions: Michaelgtrusa

thisisnotmyname

macrumors 68020
Oct 22, 2014
2,427
5,179
known but velocity indeterminate
I like features to help discover new artists and songs I may be interested in. This is nice but I generally prefer more targeted or algorithmic approaches. Suggestions based upon my listening habits when accurate are very much appreciated by me. Producing documentaries like this is great if the artist is of interest to me but it doesn't scale well to large audiences with diverse tastes.
 

Yibn

macrumors newbie
Apr 20, 2017
5
12
I'm getting really sick and tired of Apple Music shoving black music down my throat... I don't want to see this when I open the music app! Why don't they do anything for trance, house, dance music... :mad:
Lets sidestep the racial overtones in this comment, I'll guess you don't know the history of house and techno music. You know, Chicago and Detroit, predominantly black communities created the genres and scenes.
 

jdillings

macrumors 68000
Jun 21, 2015
1,540
5,174
Yes, when I think of great, new music, I think of gems like this:

I got real **** to stress about, girl, I ain't worried 'bout **** ('Bout ****)
Remember that I tried to build ya, now I ain't worried 'bout ****
I got real **** to stress about, girl, I ain't worried 'bout **** ('Bout ****)
Remember that I tried to build ya, now I ain't worried 'bout ****
So I found me a new thang, I'm not as lost as you think
Got plenty queens in my hometown, all they need is drank and that dank
So I found me a new thang, I'm not as lost as you think
Got plenty queens in my hometown, all they need is drank and that dank
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.