Apple Music is 'Distractingly Good' for Taylor Swift in New Ad

[MacRumors]

Apple today debuted a new ad for its music streaming service Apple Music, this time centering around a workout session by artist Taylor Swift. The singer posted the 1-minute video on Twitter earlier this morning, captioning it as "based on true events."

In the commercial, she begins preparing for a treadmill workout by browsing Apple Music for some workout-related songs. After navigating through the service's recommended Activity Playlists and landing on the Running sub-category, Swift decides on a playlist called "#GYMFLOW" and begins listening to Drake & Future's song "Jumpman."

As the video continues, Swift gets really into the song and sings along with the lyrics, ultimately leading her to wipe out on the treadmill with the accompanying tagline for the video describing Apple Music as "distractingly good."

Based on true events. #TAYLORvsTREADMILL @applemusic @Drake @1Futurehttps://t.co/ryUY3Yz7Prhttps://t.co/1eIHjoVIFU - Taylor Swift (@taylorswift13) April 1, 2016

Unlike the "For You" section of Apple Music, the pre-set playlists found on the service's New tab are the same for every user and get specifically curated for different events -- like a BBQ or studying -- by Apple behind the scenes.

Article Link: Apple Music is 'Distractingly Good' for Taylor Swift in New Ad

 

[William Gates]

OMG you guys! This totally happened to me. I'm super cereal!

 

[smacrumon]

Apple #LostThePlot.

The problem with this ad is it’s too long and it’s not entirely funny. If Swift needs to be in an ad, then great, get her in one that is at least witty. That’s what’s missing. There is no punch to this ad, just a head drop onto a conveyor belt. Plus, it shows 10 seconds of screen shots, with six screen taps just to get the music going! #OMG.

I prefer the short Apple Watch ads. Or, the Mac/iPod ads where product features front and centre.

Colors - 1999

Breakdance - 2004

Envelope - 2008

Paint - 2008

Style - 2015

In my other post, two examples of attractive young people demonstrating software features. In those ads you only see a short sequence of screen shots, limited gestures, played out to a witty script, unlike the new ad.

https://forums.macrumors.com/thread...-swift-in-new-ad.1965168/page-6#post-22753808

 

[infiniteentropy]

Taylor Swift doing all her own stunts, ladies and gentlemen!

That said, I do enjoy Apple Music quite a lot.

 

[Kar98]

Do you know what's distracting? How much Taylor Swift looks like my mother when she was that age.

 

[thekeyring]

Haters gonna hate.

 

[andyjam]

Conclusive evidence that the pre-launch spat was all part of a publicity deal!

 

[techgrunt]

Do you know what's distracting? How much Taylor Swift looks like my mother when she was that age.

Awkward....

 

[skywalkerr69]

I know this is off topic but omg she is so beautiful.

 

[Andres Cantu]

Not good for Tidal!

 

[marioman38]

Umm, April fools?

 

[iapplelove]

I know this is off topic but omg she is so beautiful.

She doesn't really do it for me. I dunno maybe I think she's a little too thin, or maybe it's the fact that I find her extremely annoying.

 

[Dave245]

Shake it off, shake it off but seriously I like the advert, I've been using Apple Music since it launched and I love it.

 

[Paradoxally]

Umm, April fools?

Nah, this is totally Taylor.

 

[Quu]

That was pretty funny.

 

[thekeyring]

Conclusive evidence that the pre-launch spat was all part of a publicity deal!

If this ad had been ready 6 months ago.

 

[jonnysods]

Haters gonna hate.

Do you think players will play?

 

[Onimusha370]

She doesn't really do it for me. I dunno maybe I think she's a little too thin, or maybe it's the fact that I find her extremely annoying.

preach

 

[Junior117]

All I'm thinking is...

... "Dang. Is she okay?"

 

[Dave245]

Do you think players will play?

But then they will shake it off

 

[seang7]

Apple today debuted a new ad for its music streaming service Apple Music, this time centering around a workout session by artist Taylor Swift. The singer posted the 1-minute video on Twitter earlier this morning, captioning it as "based on true events."

In the commercial, she begins preparing for a treadmill workout by browsing Apple Music for some workout-related songs. After navigating through the service's recommended Activity Playlists and landing on the Running sub-category, Swift decides on a playlist called "#GYMFLOW" and begins listening to Drake & Future's song "Jumpman."

As the video continues, Swift gets really into the song and sings along with the lyrics, ultimately leading her to wipe out on the treadmill with the accompanying tagline for the video describing Apple Music as "distractingly good."

​

Unlike the "For You" section of Apple Music, the pre-set playlists found on the service's New tab are the same for every user and get specifically curated for different events -- like a BBQ or studying -- by Apple behind the scenes.

Article Link: Apple Music is 'Distractingly Good' for Taylor Swift in New Ad

[doublepost=1459520721][/doublepost]Just a silly question. I'm looking for good BlueTooth headphones. Does anyone know what Taylor is wearing in this hysterical commercial?
FORGET IT... I figured it out... Apple PowerBeats2 of course... http://www.apple.com/shop/product/M...7a7148930f526d3665ca7bec4d7a8940f224ec3c21af1

 

[yaxomoxay]

I really don't listen to her music or anything, but her attitude always impressed me. She's one of the few good examples (at least in public life) in the entertainment industry.

 

[Speechless]

That was hilarious

 

[Tech198]

Good god ... The place has gone feral...

 

[kemal]

Is it OK that I laughed?