Apple Music is 'Distractingly Good' for Taylor Swift in New Ad

[Tycho24]

I'm sure she's devastated to hear that, in between piling money with a shovel into the G6 ;-).

She's got a model build (Not VS model, more like catwalk model), probably because she's quite tall 5 foot 10 and wear clothes quite well.

She's not the prettiest thing ever, but I she's attractive and like her style.
I'm a 6 foot tall, 48 year old mom who still plays pickup basketball every weekend, same weekend I go to formal cocktails, so I'm not exactly typical myself.

Haha...
Cool to know. I appreciate the diversity represented here! While my fiancée's looks skew toward slender Avril Lavigne kinda "sexy & svelte, slightly edgy skate punk" style w/ classic straight long blonde hair; I do find a myriad of different "looks" attractive...
For reference- my favorite looking actor & actress are probably Adrien Brody & Tilda Swinton, precisely because they have atypical looks. Attractive, but not classically so.
I guess I find Taylor Swift's looks a bit too "boilerplate". I find her very very mildly attractive, but mostly just boring in the looks department.
I don't mind her music, for the record.. for what it is. I wouldn't make a "Taylor Swift" Pandora station or anything, lol. But, I certainly have never changed the channel when I hear a tune of hers come on the radio.

 

[macduke]

But then it becomes a 2 minute Samsung ad and you're left figuring out why you wasted your time watching the entire thing.

Maybe if they're bad at their job, lol. There are several parts that they could cut down in that video.

 

[Kar98]

She single?

I'll give you a hint: I'm pushing 46...

 

[Psyfuzz]

Apple #LostThePlot.

The problem with this ad is it’s too long and it’s not entirely funny. If Swift needs to be in an ad, then get her in one that is at least witty. That’s what’s missing. There is no punch to this ad, just a head drop onto a conveyor belt.

Plus, it shows 10 seconds of screen shots, with six screen taps just to get the music going! #OMG.

I prefer the short Apple Watch ads. Or, the Mac/iPod ads where product features front and centre.

Colors - 1999

Breakdance - 2004

Envelope - 2008

Paint - 2008

Style - 2015

Wow this forum is negative.

Sorry lad, but a 60 second advert with arguably the most popular female pop-star endorsing your product doesn't need to be funny - her name and face alone has sold the product to many.

 

[Marshall73]

I'll give you a hint: I'm pushing 46...

GILF then?

 

[Thunderbird]

Body double.

Nope, it's her all the way.

She didn't do it.

Yup, she did.

 

[LLIBSETAG]

On this day April 1, 2016 Rap was officially declared DOA.

 

[joshen]

Very cute ad although it felt kind of amateurish since the iPhone screen emulation was a bit too blatant and what's up with the keyboard sounds when she was tapping?

 

[Keirasplace]

On this day April 1, 2016 Rap was officially declared DOA.

It was DOA when Blondie did Rapture in 1980 and it went to #1, to this day some people think they invented Rap!
Rap's been pretty bad, except a few exception, for last 15 years.

 

[Flight Plan]

I call fake.

First of all, the music; ug, how can anybody run to that? I can swear something was actually OUT OF TUNE in that song! Second, she didn't fall; not really. Stunt girl, I could see her laying prone on the ground and said immediately "different body". It was a stunt girl with a similar but definitely different body, to my eyes.

And my eyes are pretty good at recognizing girls' bodies.

So...fake!

 

[abhibeckert]

The problem with this ad is it’s too long

No it's not, I was enjoying the song and it stopped too soon!

/me launches iTunes

 

[Flight Plan]

How is she so perfect? I'm going to re sign up for Apple Music just because I think Taylor might date me if I do. Wish me luck!

The only thing that would beat that would be to have her write a song about me after the breakup! So I say go forth and own it, and I wish you luck!

But maybe start by laying down the law and saying "no Drake in my house!"

 

[maxsix]

Taylor Swift doing all her own stunts, ladies and gentlemen!

That said, I do enjoy Apple Music quite a lot.

Apple is lucky to have Taylor Swift drawing attention to the lackluster music service.

 

[Robert.Walter]

Do you know what's distracting? How much Taylor Swift looks like my mother when she was that age.

I see what you did there Edipus!

 

[RobertMartens]

Conclusive evidence that the pre-launch spat was all part of a publicity deal!

Cause things just can't lead to another.
[doublepost=1459586528][/doublepost]

It was DOA when Blondie did Rapture in 1980 and it went to #1, to this day some people think they invented Rap!
Rap's been pretty bad, except a few exception, for last 15 years.

I loved Blondie!

 

[StoneJack]

Wow, thats a great ad and I didn't know that Swift can act that well! But it is very nice and very up to the point. Great ad

 

[smacrumon]

Two examples of attractive young people demonstrating software features. In the ads you only see a short sequence of screen shots, limited gestures, played out to a witty script, unlike the new ad.

 

[DCIFRTHS]

Wow this forum is negative.

Sorry lad, but a 60 second advert with arguably the most popular female pop-star endorsing your product doesn't need to be funny - her name and face alone has sold the product to many.

You're right. That's the sad part.

 

[smacrumon]

Wow this forum is negative.

Sorry lad, but a 60 second advert with arguably the most popular female pop-star endorsing your product doesn't need to be funny - her name and face alone has sold the product to many.

You're right. That's the sad part.

You're right, it doesn't have to be funny, but it does need to be witty if it's going to be an advertisement branded with the Apple logo that can sell to a much wider audience.

 

[djgamble]

Wow this forum is negative.

Sorry lad, but a 60 second advert with arguably the most popular female pop-star endorsing your product doesn't need to be funny - her name and face alone has sold the product to many.

Arguably a very different demographic from that of your typical Apple user...

I don't think personal attacks on her are justified (e.g. attacking her face or physique... seriously, she's a pop star and she's just doing the job she was paid to do. News, a pop star looks the part - who woulda thunk it?) IMO this goes in the same bag as $20,000 'gold' Apple Watches. For most of its life, Apple hasn't been about pleasing the masses (or being all bling bling) it has been its own thing.

To me it's just another lame advertisement aimed at a demographic that I have absolutely no connection with. After 40 years of using Apple gear, my view is that a lot of their recent moves have isolated more traditional fans (like me) in favour of the masses. Good on them I guess, but IMO it's a fair observation that not all people have to be happy with such moves. As a guy who bought a $4000 Mac in 1996 with pimply sales assistants saying 'that's the worst idea ever... Apple is rubbish... they're gonna go bust...' it's clear that the good/bad old days are well and truely over.

It's sad because I have many fond memories of tinkering with my Apple gear while others ridiculed me for my decision. Now they're a pop icon and I get ridiculed for 'just buying it because it's popular, but being ill-informed'. Labels mean nothing, but the later criticism couldn't be further from the truth...

 

[bdobsonca]

As much as I love Apple, I think putting her in a commercial for them makes me like them a little less.

 

[Tech198]

ok..... and people like this stuff ? Maybe i'm not up on the whole social network crazy-ness.

 

[Psyfuzz]

Arguably a very different demographic from that of your typical Apple user...

I don't have any hard stats, but the 'typical', iPhone buying, teenage girl which seems to be the demographic the advert targets generally has a high-crossover with Taylor Swift's main demographic. Apple's naturally hoping to tie in these groups and migrate users to Apple Music over rival services using Swift's endorsement.

MacRumours sadly doesn't represent the typical Apple user, the typical Apple-user is now people who want a thin smartphone in flashy colours with a great camera for social media, that can also stream music and youtube videos.

 

[smacrumon]

a great camera for social media

This part concerns me the most.

 

[bdobsonca]

This part concerns me the most.

Welcome to the modern world! Glad you finally got here. Disliking social media and the fact it's a good camera for Facebook, instragram isn't going to change anything.

Encouraging Swift by putting her in the commercial is another story.