Apple Music is 'Distractingly Good' for Taylor Swift in New Ad

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 1, 2016.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Apple today debuted a new ad for its music streaming service Apple Music, this time centering around a workout session by artist Taylor Swift. The singer posted the 1-minute video on Twitter earlier this morning, captioning it as "based on true events."

    [​IMG]

    In the commercial, she begins preparing for a treadmill workout by browsing Apple Music for some workout-related songs. After navigating through the service's recommended Activity Playlists and landing on the Running sub-category, Swift decides on a playlist called "#GYMFLOW" and begins listening to Drake & Future's song "Jumpman."

    As the video continues, Swift gets really into the song and sings along with the lyrics, ultimately leading her to wipe out on the treadmill with the accompanying tagline for the video describing Apple Music as "distractingly good."

    Unlike the "For You" section of Apple Music, the pre-set playlists found on the service's New tab are the same for every user and get specifically curated for different events -- like a BBQ or studying -- by Apple behind the scenes.

    Article Link: Apple Music is 'Distractingly Good' for Taylor Swift in New Ad
     
  2. William Gates macrumors 6502

    William Gates

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    OMG you guys! This totally happened to me. I'm super cereal!
     
  3. smacrumon, Apr 1, 2016
    Last edited: Apr 2, 2016

    smacrumon macrumors 68030

    smacrumon

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    Apple #LostThePlot.

    The problem with this ad is it’s too long and it’s not entirely funny. If Swift needs to be in an ad, then great, get her in one that is at least witty. That’s what’s missing. There is no punch to this ad, just a head drop onto a conveyor belt. Plus, it shows 10 seconds of screen shots, with six screen taps just to get the music going! #OMG.

    I prefer the short Apple Watch ads. Or, the Mac/iPod ads where product features front and centre.

    Colors - 1999


    Breakdance - 2004


    Envelope - 2008


    Paint - 2008


    Style - 2015


    In my other post, two examples of attractive young people demonstrating software features. In those ads you only see a short sequence of screen shots, limited gestures, played out to a witty script, unlike the new ad.

    http://forums.macrumors.com/threads...-swift-in-new-ad.1965168/page-6#post-22753808
     
  4. infiniteentropy macrumors regular

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    #4
    Taylor Swift doing all her own stunts, ladies and gentlemen!

    That said, I do enjoy Apple Music quite a lot.
     
  5. Kar98 macrumors 6502a

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    #5
    Do you know what's distracting? How much Taylor Swift looks like my mother when she was that age.
     
  6. thekeyring macrumors 68040

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  7. andyjam macrumors regular

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    #7
    Conclusive evidence that the pre-launch spat was all part of a publicity deal!
     
  8. techgrunt macrumors member

    techgrunt

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    #8
    Awkward....
     
  9. skywalkerr69 macrumors 6502a

    skywalkerr69

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    I know this is off topic but omg she is so beautiful.
     
  10. iapplelove macrumors 601

    iapplelove

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    #12
    She doesn't really do it for me. I dunno maybe I think she's a little too thin, or maybe it's the fact that I find her extremely annoying.
     
  11. Dave245 macrumors 604

    Dave245

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    #13
    Shake it off, shake it off :D but seriously I like the advert, I've been using Apple Music since it launched and I love it.
     
  12. Paradoxally macrumors 68000

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    #14
    Nah, this is totally Taylor.
     
  13. Quu macrumors 68030

    Quu

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  14. thekeyring macrumors 68040

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    #16
    If this ad had been ready 6 months ago.
     
  15. jonnysods macrumors 603

    jonnysods

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    #17
    Do you think players will play?
     
  16. Onimusha370 macrumors 6502a

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    #18
    preach
     
  17. Junior117 macrumors 6502

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  18. Dave245 macrumors 604

    Dave245

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    But then they will shake it off :D
     
  19. seang7, Apr 1, 2016
    Last edited: Apr 1, 2016

    seang7 macrumors newbie

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    #21
    --- Post Merged, Apr 1, 2016 ---
    Just a silly question. I'm looking for good BlueTooth headphones. Does anyone know what Taylor is wearing in this hysterical commercial?
    FORGET IT... I figured it out... Apple PowerBeats2 of course... http://www.apple.com/shop/product/M...7a7148930f526d3665ca7bec4d7a8940f224ec3c21af1
     
  20. yaxomoxay macrumors 68040

    yaxomoxay

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    #22
    I really don't listen to her music or anything, but her attitude always impressed me. She's one of the few good examples (at least in public life) in the entertainment industry.
     
  21. Tech198 macrumors G5

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  22. kemal macrumors 65816

    kemal

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