Apple Music Marketing Exec Bozoma Saint John to Leave Company

[MacRumors]

Bozoma Saint John, Apple Music and iTunes head of Global Consumer Marketing, is planning to leave the company, reports Axios.

Saint John, also known as "Boz," joined Apple when the company acquired Beats Music in 2014. She came into the public spotlight at the 2016 Worldwide Developers Conference, where she demonstrated new Apple Music features on stage.

Since then, Saint John has spoken at Fortune's Most Powerful Women Summit, starred in an Apple Music ad alongside Eddy Cue, Jimmy Iovine, and James Corden, and represented Apple Music in interviews along with Larry Jackson and Zane Lowe.

It is not clear where Saint John, who formerly worked at Pepsi, will be heading after she leaves Apple. Her reason for leaving is also unclear, with Apple declining to comment on the news.

Article Link: Apple Music Marketing Exec Bozoma Saint John to Leave Company

 

[Ghosts]

Good riddance.

 

[metsjetsfan]

Wow, that is a little surprising. She was on some people's short list to replace Tim Cook in several yrs as CEO.

 

[Richardgm]

Good riddance.

???

 

[btrach144]

If I remember correctly, she had a good stage presence and kept my attention.

With that being said, Apple Music app on the iPhone and Mac need a clean slate so maybe this can be good?

 

[djcerla]

NOOOOOOOOOOOOOOOOOOOO

 

[orbital~debris]

Good riddance.

I cautiously enquire why you think this?

From what I'd seen and read, she was an enthusiastic, intelligent person who increased the profile of black women in industry.

 

[JGIGS]

If I remember correctly, she had a good stage presence and kept my attention.

With that being said, Apple Music app on the iPhone and Mac need a clean slate so maybe this can be good?

She was head of marketing so not really responsible for the software.

 

[dan9700]

amazing news, she was so dam annoying on the keynote last year, she got so excited and danced for half an hour, glad to see her gone

 

[KALLT]

Wow, that is a little surprising. She was on some people's short list to replace Tim Cook in several yrs as CEO.

People said that about Forstall too. Perhaps there is a pattern here…

 

[Westside guy]

Good riddance.

???

Some people drink the Koolaid more deeply than others.

 

[weup togo]

Wow, that is a little surprising. She was on some people's short list to replace Tim Cook in several yrs as CEO.

ahahahahahahahahahahahaha

no seriously

what the ****

 

[patrick001]

I cautiously enquire why you think this?

From what I'd seen and read, she was an enthusiastic, intelligent person who increased the profile of black women in industry.

Because she was annoying. And it has nothing to do with her race, as you so predictably tried to bring up as a relevant point in your comment.

 

[metsjetsfan]

ahahahahahahahahahahahaha

no seriously

what the ****

no not joking. and her keynote peice was regarded as the best presentation since SJ used to kill it.

 

[ILikeAllOS]

I'm not sure if this is a good thing or not because I only seen her at that one keynote so I never formed an opinion of her.
All I can say is that when she was on stage, I had to cringe when she tried getting everyone to clap or dance along to Rappers Delight...

 

[Adam Warlock]

From what I'd seen and read, she was an enthusiastic, intelligent person who increased the profile of black women in industry.

If only her job was to increase the profile of black women in industry. Alas, she was actually tasked with heading the Global Consumer Marketing team instead. :-\

 

[metsjetsfan]

I'm not sure if it's a good thing or not because I only seen her at that one keynote so I never formed an opinion on her.
All I can say though is that when she was on stage, I had to cringe when she tried getting everyone to clap or dance along to some song she played...

people loved it tho and even called her the best keynote speaker at apple. (not including SJ of course)

 

[Rogifan]

This is interesting as she was pretty high profile at Apple. She was allowed to give interviews and I think was even in an Apple Music commercial with Eddy Cue and Jimmy Iovine.

 

[weup togo]

She was head of marketing

No, she was not. The amount of lazy incorrectness on forums is staggering.

 

[metsjetsfan]

No, she was not. The amount of lazy incorrectness on forums is staggering.

She was head of marketing for Apple Music. Not head of marketing for apple

 

[dampfnudel]

If only her job was to increase the profile of black women in industry. Alas, she was actually tasked with heading the Global Consumer Marketing team instead. :-\

If only we knew the backstory to this sudden departure.

 

[devinthomas]

So we can blame her for those stupid Taylor Swift commercials? Bye mama.

 

[ThunderSkunk]

Unfortunate for Apple. Definitely one of the more vibrant personalities that made public appearances.

I guess we can look forward to more Eddy Cue in his leisure suit and beer helmet.

 

[Glassed Silver]

People said that about Forstall too. Perhaps there is a pattern here…

To be frank, I really have to eat crow here and laugh about my former self who celebrated his departure.

Nowadays I really wish he'd come back and take over. He might have had his disagreements with he who shall not be named, but he strikes me as one of the better visionaries for the company.

I don't know him personally, but just the fact that he was let go by the guy who changed Apple's direction so very much leads me to believe that he was in the way.

I doubt it was Apple Maps only, because in the end the launch of a service or product probably still needs Tim's signature as well.

@TOPIC:
Didn't like her appearance on last year's WWDC, but I'm sure that she's been very good at her other jobs.
As for Apple Music and iTunes marketing, I think that one had some very positive changes from before, but also some bad ones.
Overall I think that a good talent is leaving Apple and I wish her the very best for her future career.

Glassed Silver:ios

 

[adamjackson]

I'm not sure if it's a good thing or not because I only seen her at that one keynote so I never formed an opinion on her.
All I can say though is that when she was on stage, I had to cringe when she tried getting everyone to clap or dance along to some song she played...

Exactly. Everyone is going to quarterback this one. You can't judge someone by 10 minutes on - stage at a heavily planned / scripted event and guess their importance or impact to a company that's extremely secretive.

My thought, she was probably really effing good at what she did but Pepsi to Beats to Apple and high-profile and she likely received an offer to work somewhere that she couldn't refuse.

I didn't care for her over the top style (on stage or on Instagram) but I like everyone here have no idea what kind of person she was off-line or how much she contributed to Apple.