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Almost… Sony’s LDAC bluetooth codec is as capable as bluetooth gets at the moment, Apple don’t currently support LDAC… watching this news with excitement!
LDAC is not the end all be all either. A lot of other things to take into account besides.
 
"Get Ready, Apple Music is about the get the thing people have been complaining iTunes didn't have from the moment it launched 20 years ago. :cool:
 
You know, not all of us line up to use Apple services with our Apple devices bought with our Apple credit cards. I enjoy my iPhone and my two Macs very much. My AirPods? Really great.

But I do not, and will not, use any of Apple's services because they're sub-par, to me. Whatever audio shenanigans Apple introduces won't change that. I have no interest in Spotify, Amazon's, Deezer's, or Tidal's "hi-fi" streams either.

If it matters to you, then by all means. Choose the one that works best (or just choose Apple if that makes you feel good) and enjoy it to its fullest. Genuinely. However, I assure you the vast universe outside of Apple's money-making machine will shrug and march on just fine.
Thanks captain obvious. We all know this and chose apple for many reasons.
also you forgot to say get off my lawn.
 
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Long way to catch up to Tidal. Tidal sounds fantastic on good audio gear.

If you use Bluetooth, it doesn’t matter, lossless adds nothing. Not sure how existing hardware will feed lossless from Apple.
Dorsey bought tidal at a bad time.
 
If "Music is going to change forever" simply means better sound quality, that is a disappointingly over-the-top marketing slogan. Hopefully Apple has more up their sleeve than simply that.
 
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I’d LOVE to think Apple’s getting ready to support LDAC! Unfortunately I expect them to release their own in house solution. It’ll be great for people who own AirPod products, but I don’t.

I’m still hoping against all odds that my Sony WH1000XM4s will somehow be supported by Apple’s new tier.
I’m kinda hoping they announce some sort of partnership with Sony to bring LDAC and 360RA to Apple Music, only better and that Sony will be updating their compatible hardware to fully support it… I’m dreaming I know.

I just hope apple don’t make this exclusive to their own headphones….
 
It’s weird that they didn’t launch this until after they killed their sound-quality focused speaker.
 
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also, put out a dedicated Music app for Windows? No, i’m not using iTunes and the web player sucks.
If you're going to refuse the 2 options you have available to you then I don't think you can really complain.

The music app in Mac OS is literally just iTunes underneath.
 
Perhaps spacial audio? That video screams spatial audio. I do look forward to that announcement (glad I didn't follow temptation and send my AirPods Max back). It's beginning to look like I'll finally have reason to subscribe to Apple Music.
 
All I can think about is: will any changes make the Music app even worse for organizing and navigating all my personal non-purchased music and music video files. Every major “improvement” has made it worse incrementally.
Agree 100% on the organizing and GUI. While Apple often follows the less-is-more approach when initially designing something, they tend to make a mess sometimes when adding features. Makes me think of this study from this April about how humans solve by addition rather than the often-superior solution that would involve subtraction.
 
Hardware & software integration is the leg up that Apple already has on Spotify, yet it hasn’t utilized this to any meaningful extent beyond maybe what you can ask Siri to do through your AirPods that she doesn’t do when playing music via Spotify.

Just adding Apple Lossless or any kind of hi-res audio to the Apple Music catalogue will not “change music forever”.

My best guess is that Apple is working together with labels and indies to create a new type of music format for spatial audio (or something similar) that’s coupled with Apple Lossless level of kbps: Only AirPods provide Apple’s Spatial Audio so no switching back to Spotify unless you wanna lose Spatial Audio music and Apple Lossless playback.

Apple could add further incentive to switch to Apple Music if all of these new audio features are a free upgrade to existing subscribers and they don’t hike the subscription fees for anyone.
 
I see no option to regulate the video content quality per networking channel. Where is that located? Turning off cellular data is not the same.
Settings>TV
There’s two headings, “streaming options” and “download options.
Under both, it gives an option for Wi-Fi and cellular. And clicking into either of those, you get an option for “faster/data saver,” which is lower quality, and “high quality.”
 
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I really hope the announcement has nothing to do with “spatial audio” which is a silly gimmick for music. No different than the dumb 3D trend for movies. Remember 3D TVs a few years ago? LOL. That gimmick fizzled out real quick.
I agree. But, there’s no way Apple would make any level of fuzz over a hifi tier that is useless to most people. My hope is that the plan is for the hifi tier to be tagging along, but not directly related to the spatial audio. So that if you just want the hifi part, just turn off spatial audio.

One area where spatial audio actually could be useful though: some stereo music has 3D effects that don’t work through headphones, but work on speakers. Madonna’s Vogue is a famous example, also Michael Jackson’s Jam. Roger Waters, Amused to Death will be recognised by the audiophiles. Try listening to Vogue on headphones, then try on a stereo pair of speakers, set up in an equilateral triangle. It’s a completely different experience. If Apple could make that work on headphones, it would be very intriguing.
 
(CD quality + custom EQ) > lossless

Different ear shapes, different tastes, different equipment, different acoustics, different spaces, different age of listeners and their ability to hear specific frequencies, different understanding of music, different sound engineers from each source, different technologies/budgets at time of source recording…

giving everyone the same lossless file is basically useless when we’ll still hear/appreciate it differently and can’t do anything to really change that.
 
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