'Apple Music TV' Launches in U.S. With 24/7 Live Stream of Music Videos, Live Shows, World Premieres, and More

[MacRumors]

Apple today unveiled "Apple Music TV," a constant live stream of currently popular music videos, live shows, and events that will run for 24 hours every day (via Variety).

Users in the United States will be able to watch Apple Music TV in the Apple Music app as well as in the Apple TV app. In the TV app, you can scroll down a bit to find Apple Music TV highlighted today, and it's at the top of the Browse tab in Apple Music.

The new service has begun with a countdown of the top 100 most streamed songs in the United States on Apple Music. On Thursday, viewers will be able to tune in to a launch celebration of Bruce Springsteen's upcoming album, while on Friday it'll be the exclusive home to the launch of two music videos: Joji's "777" and Saint Jhn's "Gorgeous."

Apple said that every Friday it will debut new videos on Apple Music TV, and that viewers can expect to see Apple Music 1 radio host Zane Lowe appear on the platform doing interviews and more.

Article Link: 'Apple Music TV' Launches in U.S. With 24/7 Live Stream of Music Videos, Live Shows, World Premieres, and More

 

[shk718]

You mean MTV?? are they calling the announcers Apple-jays? hello 1980's

 

[Hiddecollee]

I really don’t understand why this is only available in the US? Beats Radio 1 is also available everywhere?

 

[BGPL]

Cool, like MTV used to be before it got lame with reality TV shows and then eventually zero music.

 

[HappyDude20]

So do we need an Apple Music Subscription or an Apple TV+ Subscription?

 

[ps3zocker]

When's Apple TV Music launching? Their naming is so messy nowadays.

 

[Canyda]

I really don’t understand why this is only available in the US? Beats Radio 1 is also available everywhere?

I’m sure the licensing of music video rights across nations is just as complicated as one would expect.

 

[icanhazmac]

Unless they are bringing back Beavis and Butthead to mock the videos no thanks!

 

[genovelle]

This is awesome!

 

[clayj]

I really don’t understand why this is only available in the US? Beats Radio 1 is also available everywhere?

Probably they have to secure the appropriate rights, per territory, before they can launch the service in that territory. Also, if the cost is too high for any given territory, they may skip that territory.

Speaking of cost: I see no mention of cost. Is this free?

EDIT: Ah --"Watch NOW for free". Read: You will eventually have to pay for this.

 

[genovelle]

Unless they are bringing back Beavis and Butthead to mock the videos no thanks!

I’m still watching, but that would be cool!

 

[Corsig]

That came out of left field. Was this even talked about at all and I missed it?

 

[chucker23n1]

Interesting that they're soft-launching this when they had multiple opportunities to mention it at an event.

 

[DEMinSoCAL]

Does it have only current music videos or can we rewind to the 80's and watch the music videos that started it all?

 

[PBG4 Dude]

I hope they play that new Michael Jackson video for Thriller! I heard Vincent Price narrates it. 1983 is sooo rad!

 

[chucker23n1]

Does it have only current music videos or can we rewind to the 80's and watch the music videos that started it all?

This is a live stream.

You can absolutely watch old music videos.

Beat It (Restored Version) by Michael Jackson on Apple Music

Music Video · 1983 · Duration 4:56

music.apple.com

 

[PickUrPoison]

<snip>
EDIT: Ah --"Watch NOW for free". Read: You will eventually have to pay for this.

Nah, you’re thinking of “watch free for now”. You can’t charge for something no one wants to pay for.

 

[Amadeo]

Cool, like MTV used to be before it got lame with reality TV shows and then eventually zero music.

Cosign

 

[AbSoluTc]

God I am going to love this! Love MV's!! Hopefully I can play this on ATV. My life will be enhanced.. enhanced... enhanced..

 

[ErikGrim]

Speaking of cost: I see no mention of cost. Is this free?

EDIT: Ah --"Watch NOW for free". Read: You will eventually have to pay for this.

Music videos are literally ads for singles, so no you'll never have to pay for this.

Which reminds me that I've compiled a list of the greatest music videos of all time over at YouTube

 

[MacStreamer]

I thought we would see Apple One by now.

 

[rmoliv]

I'm sick and tired of Apple releasing new products, features and whatnot in the United States only.

 

[matrix07]

That came out of left field. Was this even talked about at all and I missed it?

Indeed. Why didn’t they talk about this at WWDC? I’m so surprised.

And it’s geo-tagged. Luckily a VPN app and I’m good to go.

 

[Hiddecollee]

I wish there was an actual guide with what is playing on what time on the stream.

And I would love to see an Apple Channel for Apple Music, with a good overview of all the TV content you can watch on demand.

 

[211]

I hope Apple Music will include classifications of music you can watch continuous videos of (eg. 1980s, rock, pop, artist). At the moment, music videos on Apple Music seem to be an afterthought. I thought it would make music videos front and centre on the Apple Music app on Apple TV as there is a screen, after all. Hopefully, Apple Music will concentrate more on music videos, so there would be no need to put up with constant ads on music video channels and no music at all on MTV.