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Dang! Does this mean that I can sue an auto manufacturer for not supplying me with gas for the life of my car? After all, gas is an essential part of the car experience.
Yes, you can. You can sue for anything you want. It doesn't mean you'll win though.

Also, your analogy isn't even the same. This is a charing cable, not the electricity that is used to power the iPhone like how gas is used to power a car.

The closest analogy for a car would be a gas station not providing the hose and nozzle to pump fuel into your gas tank.
 
Wow, a lot of people taking a stand for Apple for no reason I can see, if consumer law requires companies not require tie in purchases that is the law.
Sure many people already have charges but not everyone does, and for those that don't requiring a second purchase is against the law, simple as that, as far as I'm concerned they need to figure out a way to increase the fines and punish Apple further for this. Allowing big multinationals (not accountable to the citizens) to ignore the law (voted for by representatives of the citizens) is not something we should be encouraging.
If they want to reduce waste they should ask if the use has a working charger and if they don't then they can bundle one in, not that hard at point of sale in retail stores nor is it that hard online - they can even have something like apple care where if you don't claim it within the first 90 days you don't get a free charger.
 
At one point, it seemed plausible that Brazil would have forced Apple to include a charger in the box for every ‌iPhone‌ sold in the country. Procon-SP said that the charger is an "essential part" of the smartphone experience.

Really?!?! Rubbish!!!!

Dang! Does this mean that I can sue an auto manufacturer for not supplying me with gas for the life of my car? After all, gas is an essential part of the car experience.

Not sure your analogy works.

Apple isn‘t being sued for failing to provide gas for the car.
Apple is being sued for delivering the car without some way to fill it.

They don’t need to put a charger in the box, but they should offer a free charger (if you want one) when you buy the phone.
 
I’m assuming you’re American? iPhone in Brazil is usually not a yearly upgrade. Prices of iPhone and accessories are much more inflated because of import tax and other fees, and that includes the charger.

You have to put yourself in these people’s shoes. Not everyone all over the world owns devices from all of Apples ecosystem and have a plethora of cables and power bricks.
True l
The amount of kool aid here is sad.

My 1tb iphone 13 pro was almost 1.5k and it came with no charging brick in the box, that is pure corporate greed. There are plenty on the shelves for you to buy all packaged up in additional wasteful boxing and it costs an additional 30-50 bucks.

They advertise fast charging yet do not include what is needed to achieve that in the box. I bought two iphones for Christmas for my folks and guess what, I had to buy two bricks separately, cool additional 100$ for apple.

Saving the environment, give me a ****ing break.

The reason why no reputable outlet will go out of their way to criticize apple for this practice is because they will get blacklisted from launch press events so they wont be able to go hands and write up their articles or get early review units so their launch reviews go live the day of release.

Apple has a monopoly on positive coverage and at this stage can do whatever the hell they want and sheep here will go out of their way to argue how positive this change is.

YES we have plenty of 5watt chargers at home and guess what they are useless. The reason apple does not include chargers anymore is because of their profit margins, under Cook the penny crunching is ruthless hence their trillion evaluation.
The amount of kool aid here is sad.

My 1tb iphone 13 pro was almost 1.5k and it came with no charging brick in the box, that is pure corporate greed. There are plenty on the shelves for you to buy all packaged up in additional wasteful boxing and it costs an additional 30-50 bucks.

They advertise fast charging yet do not include what is needed to achieve that in the box. I bought two iphones for Christmas for my folks and guess what, I had to buy two bricks separately, cool additional 100$ for apple.

Saving the environment, give me a ****ing break.

The reason why no reputable outlet will go out of their way to criticize apple for this practice is because they will get blacklisted from launch press events so they wont be able to go hands and write up their articles or get early review units so their launch reviews go live the day of release.

Apple has a monopoly on positive coverage and at this stage can do whatever the hell they want and sheep here will go out of their way to argue how positive this change is.

YES we have plenty of 5watt chargers at home and guess what they are useless. The reason apple does not include chargers anymore is because of their profit margins, under Cook the penny crunching is ruthless hence their trillion evaluatio
The amount of kool aid here is sad.

My 1tb iphone 13 pro was almost 1.5k and it came with no charging brick in the box, that is pure corporate greed. There are plenty on the shelves for you to buy all packaged up in additional wasteful boxing and it costs an additional 30-50 bucks.

They advertise fast charging yet do not include what is needed to achieve that in the box. I bought two iphones for Christmas for my folks and guess what, I had to buy two bricks separately, cool additional 100$ for apple.

Saving the environment, give me a ****ing break.

The reason why no reputable outlet will go out of their way to criticize apple for this practice is because they will get blacklisted from launch press events so they wont be able to go hands and write up their articles or get early review units so their launch reviews go live the day of release.

Apple has a monopoly on positive coverage and at this stage can do whatever the hell they want and sheep here will go out of their way to argue how positive this change is.

YES we have plenty of 5watt chargers at home and guess what they are useless. The reason apple does not include chargers anymore is because of their profit margins, under Cook the penny crunching is ruthless hence their trillion evaluation.
Well said! I hope they get sued in the US too. I wouldn’t like to get $1075 back but $25 for the charging adapter I paid for my iPhone.
 
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Possible solution? Add the cost of a charger to the price of the device and offer an opt-out option at the time purchase. Make sure the customer knows how much extra they are paying for the charger and how much they will save but opting out. If the customer wants the charger they get two boxes shipped.
 


Apple must compensate a Brazilian customer who recently purchased an iPhone for selling the device without a charger included in the box, which violates consumer law, a judge has ruled.

iphone-12-box.jpg

Apple's decision to remove the charger in the box sparked controversy in 2020. Apple claims the move is for environmental reasons, claiming the decision is equivalent to removing nearly 450,000 cars from the road per year.

Nonetheless, the move has sparked some public and legal outcry. In the latest development, a judge in Brazil, a country that has long-questioned Apple's reasoning to remove the accessory, is forcing Apple to compensate a customer nearly $1,075 for the lack of a charger. As reported by Tecmundo:
Last year, Brazil fined Apple $2 million as a punishment for violating consumer law and disrespecting Brazilian customers, according to the head of the consumer group Procon-SP, Fernando Capez.

At one point, it seemed plausible that Brazil would have forced Apple to include a charger in the box for every iPhone sold in the country. Procon-SP said that the charger is an "essential part" of the smartphone experience.

By not providing one alongside the device, Apple was therefore breaching the Brazilian Consumer Defense Code, according to the consumer protection agency. Apple responded by arguing that many customers already have chargers in their homes, adding the environmental benefits of removing the charger and significantly reducing the overall iPhone box footprint.

Article Link: Apple Must Compensate Brazilian Customer Over $1,000 for Selling iPhone Without a Charger, Judge Rules
This ruling was for only one person but opens up a can of worms for sure. Nothing to keep EVERY Brazilian who purchased a charger free iPhone from trying to get the $$. Apple should try everything to not pay. Ridiculous and sets a bad precedent.
 
Possible solution? Add the cost of a charger to the price of the device and offer an opt-out option at the time purchase. Make sure the customer knows how much extra they are paying for the charger and how much they will save but opting out. If the customer wants the charger they get two boxes shipped.
This probably is still against the law in Brazil because again you are now implicitly adding a tie to the sale. They would probably have to make iPhones with and without charger the same price and try and use marketing and advertising to convince consumers to choose the charger free iPhones (if they already have a charger).
 
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People who are giving Apple **** for not including chargers with iPhones haven't thought this through. It does actually make sense. People who buy a new iPhone every year don't need a new charger every year if the charger stays the same. They just need the phone. It really would be a waste to give those people a new charger every year.

Another thing people aren't thinking through about this is that they feel ripped off for Apple not including the charger. But if Apple were to include the charger, they'd simply make the phone 50 bucks more expensive. You, the consumer, wouldn't be gaining anything for free from Apple including the charger. It's naive to believe otherwise. It makes more sense that people who need a charger just buy it separately and those who don't need it don't have to implicitly pay for it via a higher iPhone sale price.

Why is this such a big deal?
The big deal is Apple didn't reduce the price of the iPhone to reflect the removal of the charger. Apple just decided to pocket the money.

Yes, in many cases people who buy an iPhone likely already have the charger and don't need another one. But not in every case.

What Apple should have done was include a voucher inside the box that would allow the iPhone buyer to receive a free charger at an Apple store or by mail if they're new to the iPhone and don't already have one, or simply need another one for some other reason. Easy fix.
 
This ruling was for only one person but opens up a can of worms for sure. Nothing to keep EVERY Brazilian who purchased a charger free iPhone from trying to get the $$. Apple should try everything to not pay. Ridiculous and sets a bad precedent.
Wrong, Apple ignoring the law for years and getting away with it sets a bad precedent. If they have to basically refund half of every iPhone maybe they will actually bother to follow the law.
 
It made me so happy. You are paying more than $1000 and they don’t provide the charger. Least, they can give your store credit for the charger adapter if they truly care about environment, not profit. Not including charging accessories is the stupidest thing that many other companies are following. Disgusting!
I paid over $1000 for a phone and they didn't even provide me a goat. Least they could give me store credit for some feta cheese or mutton curry if they truly cared about the environment, not profit. Not including goat products is the stupidest thing that many other companies are following. Disgusting!
 
It's pretty obvious that Apple should have always supplied a charger for free with purchase of a phone if you needed one. That is the only way that this could be argued as an environmental decision, instead of a financial decision.

It's been reported that Apple made an additional 6.5B USD in PROFITS from removing the charger. https://www.dailymail.co.uk/news/ar...providing-chargers-earphones-new-iPhones.html
There is nothing wrong with that at the scale apples sells iPhones. The EU wants to apple to be more environmentally friendly and Brazil not so much. We’ll see where this lands.
 
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I do resent Apple for removing things and giving virtuous-sounding reasons to excuse themselves. I think they deserve whatever punishments they end up getting until they rethink this approach. However, the cost savings of these cheat-the-customers-while-sounding-like-a-hero tactics should far outweigh any backlash. So they will keep doing this, and society will keep giving them virtuous-sounding excuses so those who disagree will be made to sound like backward jerks.
Or being environmentally more friendly is a good thing.
 
I paid over $1000 for a phone and they didn't even provide me a goat. Least they could give me store credit for some feta cheese or mutton curry if they truly cared about the environment, not profit. Not including goat products is the stupidest thing that many other companies are following. Disgusting!
Or being environmentally more friendly is a good thing.
a simple check box while ordering to either include a charger or credit 30$ into total price would have been the righteous thing to do, anything else is corporate greed. apple is not your friend, they are selling you highly overpriced products with the nr1 goal being turning a hefty profit. people put emotions into places they shouldnt sometimes
 
You don't know that.

Do you know whether Apple would have increased the price of the iPhone if they were still including the charger? No, you don't.
Considering I was able to get an iPhone SE 2020 when it first came out where it came with both the power adapter and EarPods and the price remained the same after Apple remove them both... I'm going with Apple pocketed the extra profit by removing them.
 
The big deal is Apple didn't reduce the price of the iPhone to reflect the removal of the charger. Apple just decided to pocket the money.

Yes, in many cases people who buy an iPhone likely already have the charger and don't need another one. But not in every case.

What Apple should have done was include a voucher inside the box that would allow the iPhone buyer to receive a free charger at an Apple store or by mail if they're new to the iPhone and don't already have one, or simply need another one for some other reason. Easy fix.
How do you know that not including the charger didn't help Apple offset an even bigger price increase incurred in the iPhone from including other technologies or normal year-over-year inflation? It's not like the full retail cost of the charger was included in the price of every previous iPhone. Worst case, it was a $5 component cost, but more likely well under $2.
 
How do you know that not including the charger didn't help Apple offset an even bigger price increase incurred in the iPhone from including other technologies or normal year-over-year inflation? It's not like the full retail cost of the charger was included in the price of every previous iPhone. Worst case, it was a $5 component cost, but more likely well under $2.
And yet they charge a premium for this component that you deem to be low cost.
 
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The amount of kool aid here is sad.

My 1tb iphone 13 pro was almost 1.6k and it came with no charging brick in the box, that is pure corporate greed. There are plenty on the shelves for you to buy all packaged up in additional wasteful boxing and it costs an additional 30-50 bucks.

They advertise fast charging yet do not include what is needed to achieve that in the box. I bought two iphones for Christmas for my folks and guess what, I had to buy two bricks separately, cool additional 100$ for apple.

Saving the environment, give me a ****ing break.

The reason why no reputable outlet will go out of their way to criticize apple for this practice is because they will get blacklisted from launch press events so they wont be able to go hands and write up their articles or get early review units so their launch reviews go live the day of release.

Apple has a monopoly on positive coverage and at this stage can do whatever the hell they want and sheep here will go out of their way to argue how positive this change is.

YES we have plenty of 5watt chargers at home and guess what they are useless. The reason apple does not include chargers anymore is because of their profit margins, under Cook the penny crunching is ruthless hence their trillion evaluation.

Again, I paid $1500 dollars for my iphone and i had to give apple more money to be able to charge it, let that sink in.

Saving the environment argument is the equivalent to a "Putin tax hike", its comedy.
You paid almost $1,600 for a phone but the lack of a charger that probably only cost them a couple bucks in parts is where you draw the line on greed? They raked you over the coals on storage pricing and you didn't bat an eye, but having to buy a charger separately, IF you actually needed one, is a bridge too far?
 
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