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I am 100% with the judge's decision here, I wish more countries did this. It's ridiculous that you have to buy separate accessories for your brand new ultra expensive device to work. What's more ridiculous and downright laughable is Apple's excuse for their decision to exclude the charger.
 
While I know it would never happen, I would love Apple to say "Bye" to Brazil. Completely pull out of the market and shut down all Apple stores. Maybe if Apple started playing hardball ridiculous stuff like this would stop happening.

-kp
 
Removing the charger did nothing to lower the cost of iPhone.
Do you have evidence of that? To claim such you'd need to know what Apple's margins are only on iPhones before and after removing the charger. You'd also need to distinguish what comes from the charger and what comes from modified packaging and other changes made concurrently. You'd also have to factor in changes in worldwide tariffs, supply chain costs and issues, and more. Then factor in inflation. It's also possible Apple would have raised iPhone base prices if it included a charger and by not including a charger, Apple kept prices the same, which is an effective reduction.

None of what I wrote means your statement is necessarily inaccurate. All I'm pointing out is that your claim needs evidence to support it. Unfortunately that evidence is not possible to obtain without being a high-level Apple "insider", or at least have access to internal financial documents. Without evidence you are making an unsubstantiated claim (just like it's unsubstantiated to say removing the charger lowered the cost of the iPhone [because Apple would have raised prices if including it]).

Again, statements written as factual (...did nothing to... OR ...did...) require evidence.
 
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How do you know that newly produced phones cost the same as phones produced a year before? It's not like we didn't just live through one of the biggest supply chain disruptions in modern history. Even logistics costs went up.
Read what I wrote about iPhone SE 2020 where Apple was selling it for the same exact price... whether it came with power adapter and EarPods or not. Side by side, same price.

The iPhone 12 was the first completely new iPhone model to stop including the power adapter and EarPods. It was produced and released in 2020... way before supply chain problems started.

If Apple had supply chain problems in 2020 and first half of 2021, then how was Apple able to have a record setting fiscal 2021 and record iPhone 12 sales?



 
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Exactly. They’re a business and have to follow the laws of the land. Congratulations for proving my point.
Since Apple didn't reduce the price when they removed the charger they can't charge more for the version with a charger.

Instead they should offer free chargers to those who want one.

Companies can raise their prices whenever they want. The entire market has adjusted to inflation and supply shortages by charging customers more for the same or less than they were previously buying.
 
I am 100% with the judge's decision here, I wish more countries did this. It's ridiculous that you have to buy separate accessories for your brand new ultra expensive device to work. What's more ridiculous and downright laughable is Apple's excuse for their decision to exclude the charger.
There are also a lot of people 100% against including yet another charger in everyone's box because most of us have drawers full of them and don't like the stock charger regardless.

This is why it shouldn't be a law. If you don't want to buy a separate charger, then buy a phone with one in the box. If Apple loses enough sales they'll change how they do things. Too many people think there should be laws for everything they don't like...
 
While I know it would never happen, I would love Apple to say "Bye" to Brazil. Completely pull out of the market and shut down all Apple stores. Maybe if Apple started playing hardball ridiculous stuff like this would stop happening.

-kp
Apple has no one to blame but themselves. If Apple had simply offered free 5W chargers in minimal packaging, which would cost Apple very little to manufacture, or an equivalent discount towards a better charger or a MagSafe puck to the people who asked for them, it would have been nothing but good PR for Apple. Helping the environment without negativly imacting customers. But now Apple gets to pay a fat fine which is ultimately more than those free cheap chargers would have cost them, not to mention the future costs of having more country-specific packaging to include the chargers for Brazil.
 
Lol what a ridiculous take. The equivalent to the gas in your analogy is electricity, not a charger. Last I checked, Apple doesn't supply electricity for the life of the product.
Exactly. People really need to stop using car analogies. So often they think they’re being clever when really the analogy they make doesn’t make sense.
 
While I know it would never happen, I would love Apple to say "Bye" to Brazil. Completely pull out of the market and shut down all Apple stores. Maybe if Apple started playing hardball ridiculous stuff like this would stop happening.

-kp

I don't know if they would do that... since I think they are manufacturing items in Brazil. But I get what you are saying!
 
There are also a lot of people 100% against including yet another charger in everyone's box because most of us have drawers full of them and don't like the stock charger regardless.

This is why it shouldn't be a law. If you don't want to buy a separate charger, then buy a phone with one in the box. If Apple loses enough sales they'll change how they do things. Too many people think there should be laws for everything they don't like...

Be careful how much you simplify the situation. Tends to make it more complicated in here...... ;)
 
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It was a cheap move by apple u should have the option to choose if you need one at least. It’s basically them saving money not giving you one and making more selling you one. I’m not falling for this one Apple.
 
Do you have evidence of that? To claim such you'd need to know what Apple's margins are only on iPhones before and after removing the charger. You'd also need to distinguish what comes from the charger and what comes from modified packaging. You'd also have to factor in changes in worldwide tariffs, supply chain issues, and more. Then factor in inflation. It's also possible Apple would have raised iPhone base prices if it included a charger and by not including a charger, Apple kept prices the same, which is an effective reduction.

None of what I wrote means your statement is necessarily inaccurate. All I'm pointing out is that your claim needs evidence to support it. That evidence is not possible to obtain without being a high-level Apple "insider", or at least have access to internal financial documents.
Yes, this is proof: https://www.dailymail.co.uk/news/ar...providing-chargers-earphones-new-iPhones.html

If the change had no effect on profit margins and the savings were passed onto the consumer, then Apple wouldn't have profited $6.5 BILLION from removing the charger.
 
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Apple has no one to blame but themselves. If Apple had simply offered free 5W chargers in minimal packaging, which would cost Apple very little to manufacture, or an equivalent discount towards a better charger or a MagSafe puck to the people who asked for them, it would have been nothing but good PR for Apple. Helping the environment without negativly imacting customers. But now Apple gets to pay a fat fine which is ultimately more than those free cheap chargers would have cost them.
If you want a clue to how apple does business check out the Netherlands euro fines thread. They would rather pay the fine.
 
Yes, this is proof: https://www.dailymail.co.uk/news/ar...providing-chargers-earphones-new-iPhones.html

If the change had no effect on profit margins and the savings were passed onto the consumer, then Apple wouldn't have profited $6.5 BILLION from removing the charger.
That’s not proof, that’s making the square fit into a round hole. Apple clearly saved money from raw materials, to green house gases in manufacturing boxes, to shipping over seas, trucking, retail space and all the while being more environmentally friendly.
 
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By not causing the charger they actually lowered the cost of the phone especially in these trying times where prices are high and supply chain issues are profound.
Wrong. Apple profited 6.5B, if the cost of the phone was lowered they wouldn't have profited by such a astronomical amount, in fact, they wouldn't have profited at all if the savings were passed onto the consumer as you keep lying about.: https://www.dailymail.co.uk/news/ar...providing-chargers-earphones-new-iPhones.html
 
Apple should tape a charger to every iPhone sold in that country and increase the price by the price of the charger and an extra $1 for forced bundling. Then charge $1 to remove it for those that want to sell the charger back because they don’t need or want it.

Government get their forced charger, customer can choose, Apple is compensated for unnecessary added effort to comply and doesn’t have to come up with new packaging.

If done tacky enough it would provide an awesome amount of good old petty too.
This is likely breaking the law, it is a tie, a forced purchase - what some here can’t seem to comprehend is that if Apple wants to reduce waste they are going to have to convince consumers to make that choice in Brazil. They are likely to be allowed to give consumers the option but any price difference could be perceived as a forced purchase.
 
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Well done, Brasil!
Apple is finally shown who runs the countries they operate.

Isn’t anyone going to call out that Apple should leave Brasil? ?
 
Can’t fathom huh? Have you missed the last 40 years of electronics? Stop defending a company. They aren’t your friends.

No, but you clearly missed the point of my post. Wtf does history have to do with it? It’s ridiculous to expect that every electronic device will continue to include a charger, and doubly so as USB-C becomes ubiquitous.
 
While I know it would never happen, I would love Apple to say "Bye" to Brazil. Completely pull out of the market and shut down all Apple stores. Maybe if Apple started playing hardball ridiculous stuff like this would stop happening.

-kp
How dare this foreign country have different consumer protection laws to my own, clearly the solution is to use Coercion to force them to align with the oh so perfect laws of my own country.
 
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