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That portrait of Cook.

wow..that is one big stack of money....

fastcompanyapplemostinnovative-800x638-jpg.751911
 
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I've been buying Apple products since 1996 and the last few years have been nothing short of disappointing on the consumer side of the equation.
 
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You can have that opinion, just know that I wholeheartedly disagree. To say that Amazon has done “very little innovation” arguing that Apple has is simply absurd. What has Apple done? Did they make the first OLED edge less phone? No. Did they make a breakthrough to integrate TouchID in the display? Nope. I guess they did turn their stores into “Town Centers” though. What a huge innovation that was.... And this article is more than about Amazon’s 2016 innovations, it discusses their Amazon Go store and other projects carrying over into 2017. It IS an accomplishment to make Prime Video available in almost all countries in the world.
Again, Amazon Go did not open to the public until 2018 and was open to employees in 2016. Prime Video was expanded in 2016, and did not add any countries in 2017.

Apple's 2017 accomplishments:
Core ML
ARKit
ResearchKit (and CareKit and GymKit)
Apple Heart Study
Differential Privacy (lots of advances in privacy honestly)
A11 bionic SoC (and neural engine)
LTE Apple Watch (without increasing the size of the original, eSIM adoption, S3, W2, etc.)
iPhone X (FaceID, portrait lighting, etc.)
Apple Park (this is an entire subcategory)

And lots of other little things, for instance selling 4K movies for the same price as the HD versions is somewhat innovative, considering the infrastructure requirements.

What exactly do you think Amazon has accomplished within the last year?
 
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I just never understood what the big deal is with charging port on the wireless mouse! Honestly. just don't get it.
I have had this thing for over a year. When the battery is low (which doesn't happen often) I just plug it on charge when I am not using it (and believe me, I can list plenty of occasions when I am not using it, like when I am sleeping for example) It is not like the battery all the sudden going to die without you being warned and giving you a plenty of chances to charge it!This wireless mouse is called wireless for a reason. If people want it to use it while connected to a wire, how about going for a cheaper wired option?
Good for Apple on sticking it's guns and not designing stuff based on what some clueless customers want.

For a company that is supposedly so amazing at design, it's amazing how Apple can suck so bad at it sometimes.
 
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They created products that made people say "Wow, that's cool". Now they make products that make people say "That looks the same as last year" right after a big YAWN or they don't make anything at all that people want/need.

Uh-huh.

But what does that have to do with innovation?

For a company that doesn't make products that people want or need, they seem to be selling an awful lot of products.
 
Delivering the future today???

Is the Mac mini the future today?
Is the latest Macbook Pro with limited Ram and old processor the future today?
Is the Mac Pro the future today?
Is the iMac 7 year old design the future today?

Give me a #$% brake!

But thank god we have Animojis! lol
 
ah ok, i can agree with that, also tesla not even in the top 50... asinine.
If they had actually managed to ship the Model 3's as promised they would be up there, but the delays and low volumes mean they are in time out right now imo.
 
If they had actually managed to ship the Model 3's as promised they would be up there, but the delays and low volumes mean they are in time out right now imo.

same could be said for most apple products these days. owning a model S, the car is simply amazing in almost every way.
 
I just never understood what the big deal is with charging port on the wireless mouse! Honestly. just don't get it.
I have had this thing for over a year. When the battery is low (which doesn't happen often) I just plug it on charge when I am not using it (and believe me, I can list plenty of occasions when I am not using it, like when I am sleeping for example) It is not like the battery all the sudden going to die without you being warned and giving you a plenty of chances to charge it!This wireless mouse is called wireless for a reason. If people want it to use it while connected to a wire, how about going for a cheaper wired option?
Good for Apple on sticking it's guns and not designing stuff based on what some clueless customers want.


Let's forgive them for the mouse, but one innovation I left out was from their most recent phone....

Look at this man... Like WHY?

jiiwKl6.png


It's like they tried so hard to have a full screen face to be innovative, but realized they couldn't so notched it out.

Just an epic face palm of industrial design. It also serves no justifiable advantage, an extra 1cm of screen on thetop and bottom? Come on man... get outta here with that trash

Comes to no surprise the sales were less than half Apple expected:
http://www.newsweek.com/iphone-x-sales-are-less-half-apple-expectations-814039


The designers/marketing team at Apple have lost touch and are becoming delusional, when they're practically senior citizens this is what happens...

"Everyone is gonna love our new animojis, we're so hip!"

V4CnHwZ.jpg

source: apple design department
 
Let's forgive them for the mouse, but one innovation I left out was from their most recent phone....

Look at this man... Like WHY?

jiiwKl6.png

Yeah, I look at it every day! If the technology was there to unable all these cameras and sensors under display it would be nice. But technology is not there yet and I quite frankly do love much more this solution design then having a thick bezels top and bottom.
 
It’s really no more than an electric car. Buts what’s more interesting is the different viewpoints.:)
So is a golf cart, I guess? Claiming Tesla isn't making innovations in the auto industry is being deliberately disingenuous.
 
Surely you must know a lot about design.

Many of Apple's design choices of late are atrocious. Some that come to mind personally:

- Notification center having to clear each day separately, not grouping notifications by app
- Stacking way too many gestures in one screen (ie. Phone can't tell if you're swiping to "Today" view or scrubbing music [does both for me half the time], or can't tell if you're trying to clear a message/QR or open the camera)
- Forcing all icons up to the top out of reach on each home page
- Two-page CC
- Round contact icons (not unique to Apple but they kind of started it)... photos are rectangular, they aren't all headshot portraits
- Placing the Lock and Volume buttons perfectly opposite each other so it's difficult not to press both... hence iOS has to ignore the lock and assume volume, causing a delay where lock won't work following a volume change
- For the longest time, the Alarm (clock) page was stark white with thin light grey text... as if you want to stare into that when you first open your eyes in the morning and it's dark out.

There' just a ton of poor design choices they've made. A few they've corrected, but then they go and add more silly design implementations.
 
A new Mac Pro doesn't matter to 90% of Apple users. Even if they did, I wouldn't call putting the latest off the shelf parts in a box and loading macOS on it as innovation. Airpods, iPad Pro, Apple Watch, and iPhone X are much more innovative than an old legacy desktop computer.
This attitude, in a nutshell, is exactly why Apple is losing many of its most historically loyal customers. They've cast the Mac line as an ugly stepsister to watches, pods, and phones. You are correct about Macs - they haven't been "innovative" in quite some time with software or hardware, unless you call removing ports and jacks an innovation. Perhaps, if 90% of Apple customers don't care about Macs anymore, a contest should be made for alternative names to sites like "Macrumors", "9to5Mac", and the like.
 
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So is a golf cart, I guess? Claiming Tesla isn't making innovations in the auto industry is being deliberately disingenuous.
You said golf cart, not me. But to each their own. If I’m being deliberately disingenuous, you are giving them more credit than is due. But okay, this isnt about Tesla per se but to each their own opinion.
 
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This attitude, in a nutshell, is exactly why Apple is losing many of its most historically loyal customers. They've cast the Mac line as an ugly stepsister to watches, pods, and phones. You are correct about Macs - they haven't been "innovative" in quite some time with software or hardware, unless you call removing ports and jacks an innovation.

While I agree with your point, it's not really an attitude, it's just facts. The market for a Mac Pro is very very small. Most companies wouldn't dedicate the time and resources for such a machine, but Apple actually has as of late. The iMac Pro is an example of this, obviously this can fit the bill for the majority of Pro's. They are obviously coming out with a new Mac Pro soon as well, which will be what most people are looking for. I just don't think it's reasonable for people to expect updates yearly on these machines.
 
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