At a minimum, there is a typo. The "16 SE" with 128GB would not be the same price ($699) as the "16" with 256GB. The 16 would presumably be $799, not $699. It's also very unlikely that the price difference between "16 SE" with 128GB and "16" with 256GB would only be $100.
Yeah I had noticed that typo. (the typo is only in dollars, not in that other currency)
The iPhone 16 would start at 799$ just like the iPhone 15 does today.
But it would finally get high refresh rate (like many Android phones have had for years) and AOD to enjoy iOS features like StandBy and Live Activities at their fullest.
The SE and SE Plus would be a way for Apple to keep selling 60Hz phones. (btw I prefer calling them "Lite", the SE moniker is reserved to the 2025 iPhone SE)
Incidentally, based on that table they would cost exactly as the iPhone 14 and iPhone 14 Plus today.
So it's not exactly a groundbreaking pricing strategy. They're the same price tiers as today.
It's just a reshuffling of features:
- 699$: iPhone 16 Lite with dynamic island, modern silicon and 1 camera (vs current iPhone 14 with notch, old silicon but 2 cameras); leverages the production lines (or stockpile) of 6.1" OLEDs currently used on iPhone 15, and the iPhone 15 chassis; no Spatial Videos (if they didn't come up with these new 1-camera phones, eventually Spatial Videos would trickle down to the "last year phone" tier, but this move will avoid that in 2025); cloud-based Siri GPT; action button but no capture button
- 799$: iPhone 16 Lite Plus with dynamic island, modern silicon and 1 camera (vs current iPhone 14 Plus with notch, old silicon but 2 cameras); leverages the production lines (or stockpile) of 6.7" OLEDs currently used on iPhone 15 Plus, and the iPhone 15 Plus chassis; no Spatial Videos (if they didn't come up with these new 1-camera phones, eventually Spatial Videos would trickle down to the "last year phone" tier, but this move will avoid that in 2025); cloud-based Siri GPT; action button but no capture button
- 799$: iPhone 16 with 120Hz, AOD, A18 silicon, and 2 cameras, moves to brand new 6.3" OLED and new chassis design; an aggressive move to fight tougher competition in Asia; 1080p Spatial Videos; double the base storage (compared to the current 128GB iPhone 15) because those Spatial Videos are twice as big; fully local Siri GPT; capture button
- 999$: iPhone 16 Pro with 5x tetraprism, the new 48MP UW, 4K Spatial Videos, the new 6.3" OLED and new chassis design; fully local Siri GPT; capture button
- 1099$: iPhone 16 Pro Max with 5x tetraprism, the new 48MP UW, 4K Spatial Videos, the new 6.9" OLED and new chassis design; aggressive -100$ pricing to fight tougher competition environment; fully local Siri GPT; capture button
- 499$-599$: 2025 iPhone SE with narrow notch, iPhone 14 chassis and 6.1" OLED, FaceID, modern silicon, 1 camera, cloud-based Siri GPT, action button but no capture button; aggressive move to fight tougher competition and conquer the Indian market (possibly manufactured in India too).
These above may be the next 6 iPhones.
If we think hard about it, Apple NEEDS the new 1-camera phones (16 Lite and 16 Lite Plus) to:
- have a way to continue selling
60Hz OLEDs with dynamic island without being viciously mocked (anybody remembers the drama about the 60Hz iPhone 15/15+ last year?)
- keep Spatial Videos an exclusive premium feature for the next few years (otherwise it would eventually trickle down to the 699$ tier)