Apple Nixed Plans for Apple-Branded Television Set 'More Than a Year Ago'

[Lesser Evets]

They couldn't update a monitor in 4 years. How the h--- could they ever handle making TVs?

 

[MagnusVonMagnum]

Ah, the world is round again.

And some TV screens are curved again...on purpose.

I remember when "flat screen" was the big buzz even for CRTs. Everything that's old is new again, I guess. Vinyl sales are going up up up (tiny fraction, of course, but it's supposed to be dead). I even bought a entry high-end turntable, but I wanted to convert old albums that STILL aren't available on CD/Digital. My MBP's PreSonus interface I used for making a music album with Logic Pro came in handy for the 24/96 transfers. Now we just need to get vacuum tubes into modern computers (nice space heater and blue or orange glow) and we'll be all set.

Building a TV seems far too backwards looking for Apple-- especially when they're at the forefront of giving you screens every where else.

Stick an ATV chipset or even just software into any manufacturers set and an eyesight camera and wham-o, Apple TV. (i.e. most BD players and many TV sets have things like Netflix built in already). I really don't know what else Apple could do to make TV so different that they'd need to manufacture their own. But then there's the rumor about Apple making their own car... WHY!? Partner, OK. Manufacture?

What's next? An Apple waffle iron? Smart curling irons? And this with a company that can't even manage to keep their Mac Pro up-to-date, never updates their video drivers for any kind of performance improvements despite people like NVidia sending them the updated driver info (meet trash can). I think Apple has enough on their plate seeing they don't seem to know how to hire enough people and can't even get someone competent to design their GUI updates. OK, they HAD a competent guy (Scott Forstall) but they chose Johnny Blind instead.

 

[bpeeps]

Yup. FCP Legend had the RT Menu to the left of the timeline, Avid has it's yellow/green indicator beneath the timeline, X has Better Quality/Better Performance in the Viewer and PPro has Full, 1/2, 1/4, etc., settings under Viewer. I like my playback and shuttling fast and smooth even if that means the image during playback isn't tack sharp.

For example, my grandfather Mac Pro and OWC RAID can playback 4K R3D files okay, but if I FF/REV it turns into a slide show. Drop the playback down to 1/4 and the FF/REV is smooth again. Plus, at 1/4 and I can smoothly playback a green screen composite (both 4K R3D files) with a couple layers of color correction on top of it w/o rendering. I'd much rather drop the playback image quality a bit than deal with spotty performance or have to render a lot.

Oh snap, I'm really stupid, my apologies. I totally edit in Unlimited over RT when using FCP. I guess I've done that for so long now I had to be reminded that's what I do.

 

[Archer_ID]

The last thing Apple TV needs is a 65-inch TV Screen. The Apple TV that Steve Jobs would lust for is a disruptor that moves the TV from a huge screen across the room to revolutionary headsets that can accept regular, HD and AR/VR TV apps--headsets that eventually will utilize the video, aural and olfactory senses to optimize virtual reality.

 

[tdale]

I'd be shocked of that considered it for that long. TV's are expensive, last for years, thats not in their business model. Nobody will buy an Apple TV set just to get so called disrupted content. And the so called disruption hasn't happened still. Even though they have had an STB for years

 

[MagnusVonMagnum]

I would have thought Apple would have made deals with TV manufacturers to put their AppleTV "software" into televisions by now (equivalent of the $69 ATV3). That would have only benefited them in terms of rentals, movie and TV show sales and getting people into the Apple ecosystem. A lot of people just use whatever comes on their TV these days, after all (i.e. Netflix, Hulu, etc.)