If you say so. To further my point, the profit margins on TV sets ate also much lower than Apple is accustomed.
While I don't think a TV set makes sense for Apple it's not because of profit margins. It's because the future is mobile. Also I think people have shown they don't want 'smart' TVs. They want a basic TV with great picture quality and the box they connect to it to be 'smart'. People like Gene Munster are just looking at Apple's revenue base and thinking Apple will have a hard time significantly growing the top line with a $100 box. But I think they need to look at other areas, like the automobile for the big ticket item to drive top line growth. And who knows what else Apple has in the wearables pipeline where they've shown they're not afraid to go luxury.
Last edited: