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I did something similar but for a different reason. My main phone for the last year has been a Pixel 6 and it's been a much better experience than my iPhone 11 Pro. Android has a much cleaner UI than iOS, GooglePay is superior to ApplePay, and Pixel is a better value. I still use need my iPhone because of my Apple Watch, which I use to play music at the gym. Also, Apple does many things better like Notes, Reminders and Music. Not having to download third party apps to get a good music experience on iOS is a huge plus for me. This may change when the Pixel 7 and Pixel Watch come out next week.

The EU is a good barometer because it's a wealthy economic bloc. Europeans have no reason to champion Apple or Google since neither is a homegrown firm. So, their purchases are a matter of preference based on practicality, not brand loyalty. I'm quite surprised that Europeans continue to buy Chinese brands as well. No one beats the Chinese in terms of value. So, I'm sure many people in Europe (even if there wasn't an energy crisis) would still continue buying Android. The same is actually true in the developing world as well. Even the majority of higher-income households in these countries buy Android.

Personally, I find that even having two dominant firms is troublesome. I wish there was at least one more option so consumers could have more choice and the firms would have less market power but that doesn't seem to be realistic in the near term.

Android is certainly the dominant presence here I would say and seeing as Europe has more than double the population of the US, I’m always amused when Americans here think it’s an insignificant market. Its why WhatsApp is so popular too as so many people are on different platforms. The rising costs of iPhones now will undoubtedly lose Apple some market share over the next couple of years but that’s down to them to figure out. We will just vote with our wallets or keep devices much longer.
 
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All of Europe* and China* is worth 1 of Americas in dollar terms.

*Europe accounting even includes India and Middle East and Africa!
*China includes HK and TW

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re: FX and local pricing
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