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Apple Nixes Plan to Boost iPhone 14 Series Production Due to Lower Demand

Tagbert said:
Were you born after 2008? that was a crap economy then. Currently employment is high the main problem is inflation.
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I think they mean in terms of the cost of living as a result of inflation. The current situation is way worse than what we experienced during the economic crash of 2008. We didn’t have energy bills increasing by 300% or mortgages going up by nearly £600 a month back then. I bought my first house in 2007 and it was a difficult time but right now Europe is experiencing its worse ever financial crisis with the pound being worth less than a dollar for the first time ever and inflation at a record high.
 
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I've chosen not to upgrade my 13 pro max 1 nothing wrong with it 2 it has a sim card slot and 3 had a series 3 watch so upgraded to the new watch ultra a better deal lets see how the 15 pro max or whatever its called looks
 
I still am considering getting the 512 GB iPhone 14 Plus even if I have to deal with the Lightning port. I forgot I have a older-style (but still PD 3.0-compatible) 100 W USB-C charger and I still have my 20 W Aukey USB-C charger. Why? Because of the longer battery life and larger screen.
 
ProfessionalFan said:
If they are in that financial position, I doubt they were ever considering a phone in this price range so they weren't Apple's targeted consumer anyway.
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They may have been Apple’s target consumer this time last year though before the economic crisis. Circumstances change and less people have upgraded this year due to uncertain rising costs of just about every product and service in Europe.

It’s also worth noting that there are a significant number of iPhone consumers who buy iPhones on contract and can’t necessarily afford the iPhones outright. These people may be in a worse position this year and not bothering at all. There’s not usually a set type of person that buys an iPhone.
 
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Hrvoyay said:
No, it would be much more in Europe if it wasn’t for USD strength;) if exchange rate for dollar was as it was a year, or even 6 months ago, price in EU would translate to 1100 dollars for base model. Besides, Google prices for 13 on launch day, convert, add tax to US price and see that EU has paid 10-15% more last year, and every year before that. Now they just increased it further.
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Apple reports its earnings in USD. Even if the price in USD is the same, the price in EUR would increase. So, it's because of the depreciation of EUR relative to USD that you are seeing price increase.

Assuming there was no currency fluctuation, it would still be more expensive, but only by 100€. That's why I suggested that the warranty may have something to do with it. Also, wages and worker protection for service sector workers is higher in EU so that's another reason for the extra 100€.
 
I wonder how many people are like me and could have bought a 14 or 14 Pro but saw the price increases and thought, ‘you know what, i’ll buy a different phone instead for my upgrade’. A lot of people here in Europe are being told to save money on everything now and the daily news is pumping us full of stories where costs are going up. I understand why Apple hiked the prices across everything they sell but they are ultimately going to lose out because of it, not the people who are using an iPhone 12 or 13 for another year or two.
 
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The-Real-Deal82 said:
Do you think the dynamic island was enough if a killer feature for someone to decide between that and heating their home? I’m going to guess not lol.
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I don’t think here in the US, heating will be an issue so poor sales of the 14 here most likely won’t be related to not being able to afford to heat your home. Now for the EU, with the sabotage of Nord Stream 1 and it possibly being out of service for weeks if not the whole or most of the winter, it will be rough going for tens of millions of Europeans. That will definitely influence spending habits over there for months to come. Of course no new “wow, look at that” feature on the 14 will also have an impact on those who could afford to get a 14 or perhaps as Apple is hoping, push them to the 14 Pro.
 
I call BS on Bloomberg. This is market manipulation pure and simple. Bloomberg puts out a BS article like this, Apple stock goes down a few points, then some rich guys buy options. Shortly after the stock returns to normal levels and they cash in. Wash, rinse, repeat.

This is the same group that still hasn’t offered an apology or retraction for the bogus article about secret chips being added to server boards to spy on networks.
 
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Just stop the nonsense. We all know that behind closed doors, Apple considers the Pro Max the real iPhone 14. So when iPhone 15 drops, just release that one model and call it simply: iPhone 15.
 
Perhaps the reduced demand is because of stagnant wages that fail to keep up with inflation and that for a majority of consumers, buying the latest shiny trinket from Apple pales in value with having your bills paid or buying food, ya think?

I'd prefer to see Apple release new hardware every other year. I'm certain I'm not alone in this opinion, but it feels like Apple hasn't produced anything in years that would compel me to go right out and purchase it. Instead, it's these incremental and for everyday use, often intangible increases in processor power or some other feature that, for me, doesn't have the appeal it appears to hold for others. In everyday use, I wouldn't be able to feel that "22% faster" processor.

For my use, the iPhone SE has been a decent value.

An every other year release schedule would also make Apple more ecologically responsible when it comes to the rare earth materials consumed in manufacturing, but I'm guessing ecological responsibility takes a definite back seat to shareholder expectations.
 
Thebrochure said:
Just stop the nonsense. We all know that behind closed doors, Apple considers the Pro Max the real iPhone 14. So when iPhone 15 drops, just release that one model and call it simply: iPhone 15.
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I don’t think that would make Apple enough money though as usually it’s the standard non-pro iPhones that makes up most of the sales. Let’s face it, the Pro’s are too expensive to satisfy every iPhone user and that’s not going to change anytime soon.
 
neutrino17 said:
I call BS on Bloomberg. This is market manipulation pure and simple. Bloomberg puts out a BS article like this, Apple stock goes down a few points, then some rich guys buy options. Shortly after the stock returns to normal levels and they cash in. Wash, rinse, repeat.

This is the same group that still hasn’t offered an apology or retraction for the bogus article about secret chips being added to server boards to spy on networks.
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If it's that pure and simple, why don't you buy options too?

The rapidity with which people concoct conspiracies boggles the mind.
 
The-Real-Deal82 said:
I wonder how many people are like me and could have bought a 14 or 14 Pro but saw the price increases and thought, ‘you know what, i’ll buy a different phone instead for my upgrade’. A lot of people here in Europe are being told to save money on everything now and the daily news is pumping us full of stories where costs are going up. I understand why Apple hiked the prices across everything they sell but they are ultimately going to lose out because of it, not the people who are using an iPhone 12 or 13 for another year or two.
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I did something similar but for a different reason. My main phone for the last year has been a Pixel 6 and it's been a much better experience than my iPhone 11 Pro. Android has a much cleaner UI than iOS, GooglePay is superior to ApplePay, and Pixel is a better value. I still use need my iPhone because of my Apple Watch, which I use to play music at the gym. Also, Apple does many things better like Notes, Reminders and Music. Not having to download third party apps to get a good music experience on iOS is a huge plus for me. This may change when the Pixel 7 and Pixel Watch come out next week.

The EU is a good barometer because it's a wealthy economic bloc. Europeans have no reason to champion Apple or Google since neither is a homegrown firm. So, their purchases are a matter of preference based on practicality, not brand loyalty. I'm quite surprised that Europeans continue to buy Chinese brands as well. No one beats the Chinese in terms of value. So, I'm sure many people in Europe (even if there wasn't an energy crisis) would still continue buying Android. The same is actually true in the developing world as well. Even the majority of higher-income households in these countries buy Android.

Personally, I find that even having two dominant firms is troublesome. I wish there was at least one more option so consumers could have more choice and the firms would have less market power but that doesn't seem to be realistic in the near term.
 
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Hrvoyay said:
ok, so if NY tax is 10%, that makes it 880 full price compared to 950 in EU, and that only if we ignore current exchange rates, it would/should be 880 vs 1100$ if we don’t ignore reality. EU was always paying more for all US products, but they went and upped the prices in what is about to be a very Stark Winter that’s coming. Good for them, if they manage to sell it to someone.
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Yes it would be $880 v €960. And that is the tax difference. Apples price is the same, and the extra is what the governments take out.
 
FattiesGoneWild said:
Good! I hope the 14 utterly fails and completely bombs out. Total cash grab. The Pro was even grasping at straws to justify an upgrade. Only the hardcore nerds are buying them.
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Only hardcore nerds are buying them? The article literally states that 14 pro max are outselling the demand. You can’t read or what?
 
theswooner said:
Yeah I’m personally waiting until the 15 when we all know they are going to reduce the default size of the island. It’s currently too big for my taste and I’m pretty convinced they deliberately made it bigger just so they can reduce it next year.
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The DI is smaller than the notch was lol
 
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Mike WA4D said:
IT’s a good time for people to exit the Apple platform and move to less expensive devices. They’ll adjust just fine and reduce their anxiety..
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This is the beauty of the free market, no? The consumer votes with his wallet, and enough people have evidently done so to make Apple one of the most successful companies in the world.
 
Hrvoyay said:
Except they raised the prices in EU, or everywhere but US, and not just Pro models but also 14. So a phone that’s basically a renamed 13 now comes at a steeper price, while we all wait for heating (or not) Armageddon.

The 799$ model iPhone 14 is 950$ is EU, and that with dollar currently stronger than euro. It’s 999€ for the cheapest 14.
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to see why Apple raised prices in the EU, just take a look ...
euro-exchange.png
 
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