I have to ask, and I hope someone can fill me in on this - how many iBoobs and Hot Sexy Girls apps are in the XBox Live Marketplace? What about the PlayStation store? What about WiiWare?
Nintendo, Sony, and Microsoft all know that it's their responsibility to make sure that their products are family-friendly. We all know that there is a market, and potentially a huge one, for Adult content on these consoles that is going completely unfulfilled. So why doesn't any of these consoles just allow adult titles (virtually no AO titles, especially sex-related ones, have been released in years) and apply some type of content blocking? Content blocking rarely works, is rarely used, and it makes the platform look bad.
Apple made a mistake by allowing these and similar apps in the first place because they led a lot of people to believe that the iPhone platform is an open, anything-goes platform. It isn't, and will likely never will be.
Apple is trying to sell a product that:
- Parents can give to their kids without worrying that Apple is making objectionable content directly available.
- Business people will use, without worrying that some app is stealing their corporate email and sending it elsewhere.
- The average person can buy, add, and remove games and applications without worrying that they have the right version of the .NET Mobile Framework or Mobile Flash Player is installed.
In order for this to happen, Apple is taking plenty of steps to make sure that the system is as fool-proof as buying an XBox and plugging it in. This involves making some tough judgement calls. Nintendo has been widely criticized for letting few violent titles onto their consoles. They obviously know that there is a very large market for violent games, so why are they doing it? Because it opens up another large market that Sony can't access because they DO offer more mature titles. Plenty of parents buy Wii's for their kids solely because their 11-year old kids' friends aren't going to bring over their copy of GTA or some violent DVD and play when they aren't looking.
The iPhone/iPod/App Store platform targets a somewhat specific but pretty large market of people who want safe and easy to use products. Everyone wants to be shown some love from Apple but let's face it, this market differs from the market of people that buy Apple computers. Maybe the iPhone just isn't for you. Get another phone. Apple won't mind, really.