The thing is, where Europe is concerned, this could back fire on Apple if they make it too cumbersome for customers to cancel their subscriptions because EU governing bodies, especially in the UK are already investigating companies who make it too cumbersome for customers to cancel their subscribtions, Amazon, mobile phone network providers and sky/cable providers being the ones in the headlights at the moment because all of them have been found to currently make it difficult for customers to cancel their subscriptions, difficult as is in having to go through too many selection options on the phone or too many web pages if online.