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Price them that way without trade in and they will sell. Otherwise, nobody will pay to sidegrade or downgrade to Xr if coming from Qualcomm and 1080p.
 
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Here’s something I don’t get. Back in the days of the 2-year carrier contract Apple always showed prices as $199/$299/$399.

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Then when carries went away from that and Apple started the iPhone upgrade program Apple started showing the full price on stage.

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Yet go to AT&T or Verizon and it’s the monthly installment shown in big bold font and the retail price is in much smaller non-bolded font. Why did Apple switch to showing the full price of the phone? People went from seeing $199/$299/$399 to $749, even though most people still aren’t paying full price upfront.

Why doesn’t Apple show the iPhone Upgrade program price instead? And if you say that’s deceiving, well was showing the 2-year carrier contract upfront price deceiving too? I just think because most people aren’t buying their phone outright and are paying for overtime why show the full price? Just show what the monthly fee would start at for the base model. Automakers don’t advertise the MSRP, they advertise what a monthly lease payment would be. What’s the difference?
 
It's False & Mis-leading for AAPL to call it a "Trade-Up" from the 7+ (OR 8+) !

I've kept my 7+ since getting my XR on Oct 26th.

I'm a camera app developer & have done ALOT of testing on both.

When using the camera framework, my 7+ has SIGNIFICANTLY HIGHER PERF than my XR !

My 7+ acts like a "true" 3 GB DRAM device ... my XR does NOT !


AAPL should decline to sell the XR to 7+ & 8+ owners ! <----- KEY POINT !

NO ONE should be surprised if there is (ultimately) SIGNIFICANT "Backlash" over this ... as more discover what I know.

As an EE turned software developer, I am extremely puzzled as to how AAPL's VPs of Hardware & Software "signed off" on the XR !

NO WAY would this ever get out the door under Jobs !

It is a MAJOR Black Eye just waiting to happen.

AAPL should have made a single lens version of the XS, offered that with a MUCH lower price, & with 3-year monthly terms.

The XR should is a fine choice for those transitioning from any 2 GB (or less) iPhone, but NOT 7+ & 8+ owners !

Backlash is coming your way Cook ! ... another example of a Total Lack of Basic Common Sense by Cook & his team !
 
It's False & Mis-leading for AAPL to call it a "Trade-Up" from the 7+ (OR 8+) !

I've kept my 7+ since getting my XR on Oct 26th.

I'm a camera app developer & have done ALOT of testing on both.

When using the camera framework, my 7+ has SIGNIFICANTLY HIGHER PERF than my XR !

My 7+ acts like a "true" 3 GB DRAM device ... my XR does NOT !


AAPL should decline to sell the XR to 7+ & 8+ owners ! <----- KEY POINT !

NO ONE should be surprised if there is (ultimately) SIGNIFICANT "Backlash" over this ... as more discover what I know.

As an EE turned software developer, I am extremely puzzled as to how AAPL's VPs of Hardware & Software "signed off" on the XR !

NO WAY would this ever get out the door under Jobs !

It is a MAJOR Black Eye just waiting to happen.

AAPL should have made a single lens version of the XS, offered that with a MUCH lower price, & with 3-year monthly terms.

The XR should is a fine choice for those transitioning from any 2 GB (or less) iPhone, but NOT 7+ & 8+ owners !

Backlash is coming your way Cook ! ... another example of a Total Lack of Basic Common Sense by Cook & his team !
Why don't you post some comparison photos and explanations of exactly what is "worse" about the XR's camera (other than it is single-lens)?
 
It's no coincidence that phone prices sky rocketed at the same time as carriers began financing devices instead of a two year contracts. I was laughed at for suggesting that Apple was using installment billing as a way to hide price increases. Surprise surprise. "Its only $x amount a month, like a cup of coffee a day!" Screw that philosophy.
 
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Meaning they sold more XRs than XSs, 8s, 7s in the last quarter of 2018. It does not mean that they sold more XRs than Xs when Xs came out or 5Ss when 5Ss came out, etc.
going to be a lot of conpetition coming
in 2019. other companies (hauweii, xaiomi, samsung, LG, oneplus) coming out with foldable and 5G phones. better low the price apple
 
They just claimed that the XR was the best selling iPhone. Wonder if it is true and if there is a way to verify the claim.

They mean that since the XR was released, they've sold more XRs than any other individual model.

It's the lowest possible bar to reach without a product being so bad it's essentially boycotted.
 
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The trade in prices are actually the right prices. I suspect Apple is gonna pull a surprise this year and introduce the 2019 iPhone at those prices.
 
This seems so desperate. Anything but just lowering the price I guess.
I never understood that tactic either. I've seen Sony, Nintendo and Microsoft do that as well with their gaming consoles in the past. When they aren't selling the numbers they expected to, instead of just lowering the damn price they start selling a bundle package for the same price which invariably includes a free videogame or some type of free service such as 12 months of Playstation Plus or Xbox Live Gold.
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Me too. Solid phone with a headphone jack. Yes. That is still an issue for me.
Yeah I have no desire to buy anyone's high priced phone then having to go out and buy a high priced bluetooth headphone or if not having to go buy a dongle so I can use a wired headphone I already like. It's just bad math which is why I purchased a Huawei Mate SE for a 1/3 the price of an iPhone Xr and it does everything I need and more.
 
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It genuinely is refreshing to see someone with such common sense. It blows my mind that people squander money each year on 1k+ devices. I'd much rather spend it on my mortgage or going on holiday.

Every year is silly indeed. However with the decent second hand value the cost of upgrade isn't too bad.

For me, its all about the camera. You can't travel back in time and re-shoot videos/photos with a better camera. And the phone is great for immortalising all those small, every day memories. The dinners with friends, the decorating of a new home, the casual videos of elderly relatives. These are gold ten years later when you feel like looking back at your life and memories.

I have friends literally documenting their kids growing up with 6 year old phones because they "work just fine". I just don't get it.
 
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They can't just lower prices. They are too far invested to do that. It would be a death sentence to do so.

That being said, I think they took it as a learning lesson. 2019 iPhones will be lower cost and their reasoning will be due to their efficiencies that they are able to lower costs, hence doing consumers a favor.
 
Just a question from someone who lives in a country where buying Smartphones in this way is common:

Does this can be considered a extreme move by apple to try to push sales of those models? Because as far as I know, dividing the total value of the purchase in small montlhy payments is not a common practice on USA (Correct me if i'm wrong) so I consider it to be a "last resource" way of pushing sales up, I am right? (or I am doing a wrong assumption?)

Here i'm my country, Brazil, where everything is so expensive, it's common practice to buy electronics, house utensils (TV, fridge, sofa, stove, beds etc...) and almost any item on this scheme, normally every store acepts credit card and allow you to divide the purchase in up to 12x, and a lot of places offers the option to pay montly even without a credit card.

Even apple here allows you to purchase things in their site in up to 12x using 2 credit cards!!! Even trough nobody does that as they're toooo expensive and people end buying in the grey market. (Ex. the new 64gb 11" ipad pro, costs the equivalent of 1800USD!!!!! on apple.com/br) but they offer the option. So for my reality here, this don't see like a big deal, but I imagine this would be a really uncommon move here.
 
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Desperate pricing at desperate times, too late for this promo. Might as well wait for couple months Apple will come out with a new design too. Besides if Apple continues with a poor sales until the new one comes out most likely they gonna lower the price of the next generation. So whatever you contribute now will just keep the price the same or higher and they just want you to get the old tech
 
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Monthly payment only make sense if you plan to upgrade every year. If you use your phone for 2 years, it’s a waste of money.

Interest free loan? How is that a bad thing? You pay 24X or you pay X, 24 times ... math still ends up being the same.
 
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- iPhone SE2
- 4,7" Display (think: iPhone 8 with very small bezels)
- 3GB RAM
- 64GB storage
- 649 USD

That would be an iPhone 8S - a good concept.

To be an SE replacement the body cannot be that much (8) bigger. The 4.7" scree will still be bigger than the comfort level of the current 5S/SE users, and the body size makes it too big for the current pockets.
 
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