As someone who has tracked specs and releases of Thunderbolt cables from v1 to v4 (both copper and optical ones), I can assure you there are NO technical differences between Apple's 1.8m $130 (or 3m, $160) TB4 cables and other Intel Certified brands TB4 2m cables, e.g. CalDigit/Cable Matters/OWC/et al. (~$60).
Literally, the only thing Apple's ones offer are braiding. ALL the Intel Certified brands above (and others) have offered 2m TB4 cables for months now (I own several), and feature exactly the same specs – inc. full 40Gb speed, 100W power, and alt. modes.
Sure, if you need the 3m one then Apple's is your only choice, currently. But both Apple's ones are extremely heavily priced essentially just for some tougher braiding outside the rubber already on the cable with same functionality. So if you need only 2m, just stick with other Intel Certified brands and save the $70 difference – or hey, buy two and still keep ten bucks, lol!