Anything to shift that stagnant Apple Watch stock, eh. I have never see the "point" of wearables (and I hear the distant rumbling that is the stampede of annoyed Apple apologists rushing towards this comment, determined to shout me down and "prove" otherwise). My clothes are wearable, that's all that's careable.
Not at all sorry when I say that I think this is a very much flopped product category. It's a solution looking for a problem, whereas the iPhone was very much an answer to LOTS of problems needing iPhone to solve them, which it then did, and continues to do so.
Are you suggesting that Apple has a surplus of watches and/or bands and is stripping the lugs from them in order to feed the demand for accessory/replacement bands for watches
that you believe nobody has purchased?
Perhaps you're suggesting Apple is attempting to resurrect a flopped product by providing greater variety in bands... That may be, but it's no surprise, because Apple's been selling the fashion/variety angle from Day One. One may assert Apple's doing this out of desperation, another could assert Apple's doing this in response to success and consumer demand. I'm not sure either assertion can be proved at this date and time.
But if people actually do buy additional/replacement bands, it's possible (I'd say very possible) that they do find their watches useful, fashionable, or both. Otherwise, they'd leave them in their dresser drawers (or peddle them on Craig's List) in favor of fashion-only items, traditional timepieces, or nothing at all.
Of course, there's the Emperor's New Clothes Proposition. Which is to say, there's one wise boy who sees the truth, the rest of the kingdom is delusional, and the tailors are charlatans. That would mean all who buy these lugs will either succeed thanks to that mass delusion, or will be left holding the bag when the public finally sees the light. I guess only time will tell.
Your overall argument is that the watch fails because it's not a practical solution to a problem. The bands, however, do not address that aspect of the product. History has taught us that fashion is often anything but practical, so is there a point to inserting practicality into this particular thread?
Software can ultimately address practicality - the not-yet-invented killer app, perhaps.
In the absence of hard data, anyone can spin this whatever way they wish. If you wish, you can consider someone who owns and enjoys their watch (and has found it useful) to be an "annoyed Apple apologist." Annoyed Apple apologists might mumble, "troll." But such is the polarized nature of Internet discourse.