Dear Luca,
Please allow me your patience to explain further about the Up-To-Date program.
Please make sure you meet the following requirements in order to be eligible for the program:
- You must have a qualifying new Mac or an Apple Certified Refurbished computer purchased on or after October 1, 2013.
- Your Mac must run OS X Mavericks. If you are not running OS X Mavericks, launch the Mac App Store, sign in with your Apple ID, and install it, free of charge.
Upgrade to OS X Mavericks
http://www.apple.com/osx/how-to-upgrade/
- You must have an account registered in United States or Canada.
If all of the requirements have been met, you are then eligible to update your iLife/iWork apps to the newest versions, free of charge. However, if you purchased a qualifying Mac and it did not include Pages, Numbers, and Keynote, you can download them free by following the steps on the article below:
Up-To-Date Program for Pages, Numbers, and Keynote
http://www.apple.com/creativity-apps/mac/up-to-date/
In case you're eligible for free iLife/iWork update but you were prompted to purchase or you have been charged, you will need to submit a claim. To submit a claim for the Up-to-Date program, please follow the steps below:
1. Visit
https://uptodate.apple.com/welcome
2. Click "Go to the Mac Up-to-Date program instead."
3. On the next page, please enter your Apple ID and password then follow the next steps.
Please be prepared to provide your Apple ID, serial number, and sales receipt.
For more information about the Up-To-Date program, please visit this page:
http://www.apple.com/osx/whats-new/
http://www.apple.com/creativity-apps/mac/up-to-date/
I hope this information has been helpful and further clarify your concerns. Please feel free to contact us back if you have any other questions or concerns. Thank you and Have a great day!