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So when it comes to product pricing, $999 in the US would mean in the UK the same product would be £999.

Yet when it comes to gift cards $200 becomes £160 here in the UK instead of £200 lol. Think we’re getting skanked here.
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I sure wouldnt call it an "event" Apple. The fact that a lot of the eligible stuff is previous year models is just sort of sad. The image Apple creates for itself because of all this nickel and diming to maximize their profits and also very sad.
They are the stingiest company out there when it comes to offers.

Instead of offering $200 gift cards just take that amount off the Mac itself instead of forcing people to buy more overpriced products.

Microsoft have already discounted the latest Surface Pro 7 for Black Friday and that only came out last month.
 
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They are the stingiest company out there when it comes to offers.

Instead of offering $200 gift cards just take that amount off the Mac itself instead of forcing people to buy more overpriced products.

Microsoft have already discounted the latest Surface Pro 7 for Black Friday and that only came out last month.
Aha. And which company needs to increase sales more, Microsoft or Apple? What does discounting the latest product one month after launch say about the brand, reliability, resale value, future sales of full-price products, etc.?

People assume Apple is stupid when it doesn't do what other companies do. There are other aspects to the decision, like whether they need to and how they got to where they are.

What happens to the gift card if the item is returned?
As per last year's terms & conditions, you need to return the gift card. If you have already used it or is lost/damaged, they substract the gift card amount from the returned value.
 
you need to return the gift card.

This is incorrect. You don’t have to return the gift card, they (Apple) automatically will subtract the value of the returned item from the gift card electronically without even having the gift card present. It’s a common scam for a company to issue a gift card with the purchase of an item, when the consumer claims they may have ‘lost’ the gift card, they have the identifying pin/gift card number already on file to make any necessary changes.
 
This is incorrect. You don’t have to return the gift card, they (Apple) automatically will subtract the value of the returned item from the gift card electronically without even having the gift card present. It’s a common scam for a company to issue a gift card with the purchase of an item, when the consumer claims they may have ‘lost’ the gift card, they have the identifying pin/gift card number already on file to make any necessary changes.
Which is exactly what I said:
As per last year's terms & conditions, you need to return the gift card. If you have already used it or is lost/damaged, they substract the gift card amount from the returned value.
 
Which is exactly what I said:

No, you didn’t. You stated you ‘need’ to return the gift card, that’s not accurate. Apple does _not_ require the gift card to be presented for any items returned after the fact, they don’t need the gift card to be returned when they already have all the information on file. I can attest to that from experience.
 
No, you didn’t.
Ok let me amend:
As per last year's terms & conditions, you need to return the gift card *or the money it represents*. If you have already used it or is lost/damaged *or for some reason don't want to take it to the apple store*, they substract the gift card amount from the returned value.
 
Does anyone know if the gift card can be used in another purchase during the Black Friday period?

If it's a regular gift card, there should be no reason you couldn't buy something within a minute after the previous transaction.

The interesting thing would be to use the gift card as part payment to buy something else that gave a gift card. Then buy something else with that, and again, repeat 10 times.

Then return it all ... and watch their point of sale device meltdown trying to calculate it all!
 
Aha. And which company needs to increase sales more, Microsoft or Apple? What does discounting the latest product one month after launch say about the brand, reliability, resale value, future sales of full-price products, etc.?

People assume Apple is stupid when it doesn't do what other companies do. There are other aspects to the decision, like whether they need to and how they got to where they are.

As per last year's terms & conditions, you need to return the gift card. If you have already used it or is lost/damaged, they substract the gift card amount from the returned value.

Well Apple also needs to increase sales since their entire product line is stagnant and the only way they are currently keeping close to what they used to make was by overpricing products. That strategy is not sustainable long term. If they keep pushing prices up there will come a point where people will stop buying their products.

Apple got to where they are by innovating and pricing products for reasonable profit under Steve Jobs. A few years after his death Apple had used up all his ideas and then they realised nothing new was coming so they just made incremental updates to all the products and released as many versions as they could which just bloated the whole product line up. Look up where high prices and a stagnant product line up got them last time, the doorstep of bankruptcy. Im not saying they will go bankrupt, not with the cash reserves they have, but consumers will only tolerate price increases for so long before stopping buying their goods.

Whats does Apples actions say about their brand? They are overpricing products to hide lower sales. Also they are deliberately gimping products instead of putting the best hardware into them so they don't eat into sales of other products (The MacBook Air for instance could have had a quad core processor instead of dual because they knew people would not buy the 13" MacBook Pro). Selling a 6 year old Mac Pro at the same price even though the technology inside it is ancient in tech terms.
 
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Funny how Apple charges the same USD$ and GBP£ on all their products, but they're offering up to £160 not £200 vs up to $200 for gift cards. hmm.
Yeah. The baseline 16" mbp costs us $3080. Sucks. Apple's UK tax avoidance in Ireland should afford us correct currency conversion at least.
 
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