It ain't about $3. The principle of it clearly eluded you.
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Apple Offers 54% Off Apple TV+ for Two Months to Stop Cancellations
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We have Disney+, HBO and Netflix. Plus 4000 movies on plex.
It’s enough.
It’s enough.
a 2 month discount isn't going to stop the bleeding. Discount the rate permanently and Apple might see more retention.
They released severance one week at a time. Then made sure to give commercial spoilers so if you tried to subscribe at the end they spoiled it for you.
Yep, we have disney/hulu which we watch most, prime because of shipping (but we pay for ad free), and hbomax because we got a huge discount.
ATV+ should do what Amazon does, which is offer some non-original movies and shows for free for a while then, swap them for others. Prime has value because of that. It makes us keep checking back to see what’s “new.” And it adds perceived value. I just hope we get through Moonlighting before their broadcast contract runs out.
Amazon also gives a few digital rewards for delayed shipping options that add up to occasional free rentals.
maybe it's just me, but I have a hard time finding shows to watch on AppleTV.... even harder than on Netflix.
add to that the price increase... I cancelled my subscription this morning.
add to that the price increase... I cancelled my subscription this morning.
Strangely Apple used to do that, have like some movies on for free that would rotate out but stopped doing it. No idea why they stopped.
For me the best shows on Apple + are Defending Jacob and the Presumed Innocent but they are just one offs.
Apple TV + generally has ok to great thing but just not enough to justify its price which is a huge fundamental problem. The value is just not there.
Ok how about when you go ask for a raise at work and they don’t give it to you because “principle”. Will you take the same stance and be happy?
What about next year’s increase? You know another one is coming next year. Subscribers are now concerned about more increases coming in rapid or relatively rapid succession. This year is $12.99, next year perhaps $15.99.
It is not half price once put a multiple month scope on this.
2x $5.99 + 10x $12.99 ( $141.88 ) is greater than 12 x $9.99 ( 119.88 ) .
This is 'discount' is easily made up over the back-end of a 12 month span. It is a $3 increase and the discount is only $8 total (presuming don't constantly re-issue). In 3 months, they make that back ($9) . In 12, they have substantially more. (Actors and Writer strike was for more money out of streaming. The costs are up. Users costs are up so incrementally more folks will drop out, but shows don't get cheaper. )
The price increase calculations probably included increase 'marketing budget' which this 2 month discount will probably be charged to. Likewise the 'free Apple TV+' for n months after buying an Apple TV device (or iPhone or .. ). Same marketing charge back to the subscription base price pool generated.
With $99/year holding steady, that is the bigger discount option. More regular income for Apple so can invest in 10-12 month projects with 'known' dollars.
For a Mac Pro analogy it would be the price on a lease. 2months discount on a 2 year lease is more what they are shooting for.
AppleTV+ seems to have a "Fall rollout" sesaon roughly aligned with the TV Fall roll out. If they are still offering the two month thing in January then it is more of a problematic churn compensation thing. For now though, I think they are somewhat gambling they may have a new 'programming' that might keep folks after that 2 months.
Good to see this. While other companies often do this while trying to cancel a subscription, did not expect Apple to give such an offer. Some might retain their subscriptions due to this.
I'm done with streaming subscriptions now (Apple TV+, Netflix, Paramount+, Disney+, Amazon Prime). I am going to cancel all subs once they need renewing and stick to Plex and source my content 'elsewhere'.
If they continue not offering consistent new and watchable content, like Netflix and Disney+ do, people will keep subscribing for short periods and then cancelling.
I just looked up the cost for it in the UK and its £9.99. When you consider the basic Netflix package with ads starts at £5.99, I think it really demonstrates that Apple is seriously out of touch with their market.
Reminds me vaguely of their arrogance with the HomePod. They sat around for 2-3 years watching smart speaker/home assistant products from Google and Amazon gain market traction, then released a vastly more expensive version that was restricted to only accessing Apple services. They had to react to that situation too and it felt far too late.
And let’s face it if people want to watch Apple TV there’s other options to get certain shows.
Imagine asking someone to preload 3 years of subscription just to watch a show.
Quick profit at its finest.
Super greedy managers and producers demanding $1.5m pay per year is the major reason why budget on movies and TV shows keep going up and up, and streaming price goes up as a result.
