If it is a willful violation, not just a mistake, it can cost individuals their license. The bad publicity for a company that prides it's self on privacy being a human right would be in the billions.Maximum penalty of $1.5M? Peanuts...
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One and a half million for Apple would be nothing. For a healthcare provider, it could be a shutdown event. Remember, most of the companies providing these services are quite small.Maximum penalty of $1.5M? Peanuts...
Edited one more time to say, that is in addition to the civil lawsuits and the bad will shown to Apple workers.