And it was precisely this stupid idea (which is not technically feasible to implement) that caused the developers to fail. This happens when technically marketing guys make development plans for techs. That wastes an infinite amount of capital.
I have to disagree.
Apple’s design-led culture, while not perfect, is what made it so successful in the first place.
Even with decades of experience building products and integrating hardware, software, and services, you can still decide to make a smartphone with a hardware keyboard, netbook, circular smartwatch, or a foldable phone.
The reason why Apple has not made any of these, and instead created iPhone, iPad, Apple Watch, AirPods, and is now working of Glasses, is design.
Design is the magic ingredience, with Apple designers calling the shots, and searching for and having technology made to serve the product experience, not engineers excited about about new hot tech and trying to turn it into a product. Apple Glasses vs. foldable phones is the latest example of Apple's design culture leading to an entirely different product than what engineering-led companies are doing.
Of course, this can at times lead to Apple fumbling sometimes with products like antannaegate, the trash can Mac Pro, 2016 MBPs and now AirPower, when existing technology just isn’t good enough to meet Apple’s desired vision. But by and large, it has led to more hits than misses for Apple.
It *only* seems like form over function to the uninitiated.