As for "any other cell phone", do you have some proof that all other cell phones can stay connected in -85 dBm conditions, no matter how those devices are held or oriented? A few other cell phones can, I'm sure, but saying that this is true of all legally marketable cellular devices is a much stronger statement.
All the proof I need is that I can't get my iphone 3G to drop a call, or stop my data throughput (upload/download) completely, and this is in the exact same location I can get my iphone 4 to drop signal within a matter of seconds. That is with me gripping the iphone 3G like a gorilla, and simply touching my ring finger lightly to the 'sweet spot' on the iphone 4.
Certainly by Apple changing the bars, it may move the concern from Apple to AT&T's network (lack of reception in some areas), but this doesn't change the fact that the phones reception is NOT as good as it was with the iphone 3G in these same areas. I understand the reception may be better in *most* areas, but definitely not all.
You can debate that all you want, but I've tested this tons of times so I know what is fact.