All of Apple's current products have become commodities. There is no need for Keynotes, hype, etc. for commodities. The next version is just expected, or in the case of the MacBook Pro, way overdue.
If Apple wants a big splash and if Cook wants to be believable, then Apple has to pop something new out of that fabulous pipe-line. Personally, I don't believe there is anything in the pipe-line that I am going to want to purchase. Hopefully, that will NOT be Cook's legacy, but it sure looks like it right now.
If Apple wants a big splash and if Cook wants to be believable, then Apple has to pop something new out of that fabulous pipe-line. Personally, I don't believe there is anything in the pipe-line that I am going to want to purchase. Hopefully, that will NOT be Cook's legacy, but it sure looks like it right now.