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robeddie

Suspended
Jul 21, 2003
1,777
1,731
Atlanta
Well, in this case with only some back end verification that there's anything going on at all, and, that the store is down for hours before the sun is up in half of North America on a Tuesday, not sure how how much effective marketing is at play for 99% of the general public...who don't follow Apple stories everyday like Macrumors and other site readers do.

Right. The theory that they take the site down to 'build anticipation' is silly. Maybe a handful of apple geeks will even care or notice.

Which brings us back to the original question: Why on earth in 2017 does it take Apple 5 hours to update a website?!? It would be like if a news site, every time there were a few new stories to post, had to take their site down for a few hours to do the updates. It's just plain silly.
 
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Chiu2

macrumors newbie
Mar 21, 2017
5
1
No new desktops once again! 2011 iMac died 8 months ago, been holding out. Once again no iMac update. Surface Studio seems to be the option now!

Apple is dead with out Steve Jobs!






Apple has updated its System Status page to indicate that its online store will be "updated and unavailable" due to "maintenance" tomorrow, Tuesday, March 21, between 3:00 a.m. and 8:30 a.m. Eastern Time.

apple-store-down-march-21.jpg

The timing of the downtime is notable given that Apple is rumored to launch new products as early as this week. Moreover, Apple commonly issues press releases at 8:30 a.m. Eastern Time, which is exactly when the so-called "maintenance" update is scheduled to be completed.

Last week, a well-known research firm that requested confidentiality told us that, based on their own sources, it expects Apple to announce new products later this month, most likely during this week.

The research firm did not say which products it expects Apple to announce, but rumors have widely suggested new iPad Pro models could be unveiled as early as this month, including updated 9.7-inch and 12.9-inch models and an all-new 10.5-inch iPad Pro, although the latter is less likely without an Apple event.

At this point, it remains unclear if the 10.5-inch iPad Pro is even ready, so its introduction could be delayed until a future Spring event or WWDC 2017. However, a press release would be appropriate for the more iterative updates expected for the 9.7-inch and 12.9-inch models, along with any other smaller announcements.

Given that it is already March 20, and that Apple usually invites the media to its launch events at least 10 days beforehand, an update to its online store accompanied by a press release is likely at this point if new products are imminent.

Japanese blog Mac Otakara said Apple will host a March event to debut its new iPad Pro lineup, an iPhone SE with 128GB storage, new Apple Watch bands, and a red color option for iPhone 7 and iPhone 7 Plus, but an event this month is looking increasingly unlikely with only 11 days remaining in March.

Apple recently redesigned its System Status page to provide more granular details about the statuses of its services, so there is no precedence for the page foreshadowing new product announcements this way. Accordingly, it is certainly possible that the downtime will indeed be related to maintenance and nothing else.

(Thanks, Nathan!)

Article Link: Apple Online Store Going Down for 'Maintenance' Tomorrow Morning Ahead of Rumored Product Updates
 

WeBuyPinball

macrumors newbie
Mar 21, 2017
1
0
So much to read, I'm not sure if this has been posted about or not. macOS Sierra beta releases keep coming quicker and quicker! Version 8 of macOS Sierra 10.12.4 beta came out today (March 8th 2017)
 

stevet

macrumors 6502a
Apr 16, 2009
584
929
Same reason why a company worth billions of dollars with some of the best tech people in the world, needs to take down a whole website for a couple of hours just to add a few new items.

They don't have one server running the show. That's what happens when you do things of large scale, you have to wait for all systems to be updated before flipping the switch.

As for the event, If it has some new tech along with other iPad updates they would be holding that event anyway. So, they won't be holding an event just for the 10.5" I guarantee you that.
 
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