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Then they're failing miserably. To be clear, I have no problem regulating the smartphone market or Apple specifically. I just think there are parts of the DMA that make product design choices that do nothing to fix the problem while creating new problems. For example, side loading and third-party app stores already failed to generate competition on Android after more than a decade.

What are the problems that developer and consumers are actually having that should be addressed?
Commissions? Then limit commissions, especially in areas like music where Apple competes.
Apple not approving certain types of apps? Form an appeals board that can weigh whether they should be approved.
Not enough platform diversity? End Google's anticompetitive agreements with all of its competitors.
Side loading did not fail to create competition, but even if it did, it's a philosophical thing - you should be allowed to do what you want with your device after you buy it, within moral capacity and civil law of course.

Criticizing the DMA is and will always be valid. I understand we are in an Apple forum here, but it doesn't mean EU's solution is perfect.
 
I will never understand how anyone thinks it’s appropriate for the government to be getting into this level of detail about how iOS works.

What’s next, developers deserve to be able to serve advertisements however they want, so Apple isn’t allowed to block pop windows in Safari?


Apple isn’t complying maliciously. They’re trying to comply to the least extent possible because it’s a terrible law, written by people who aren’t qualified to work as interns at Apple, wouldn’t know good user experience or software design if it hit them in the face (as your example above shows), that will chill innovation, reduce users’ privacy and security, ironically reduces the chance for true competition, and gives away Apple’s IP like it’s a public good to boot!

Maliciously complying would be “no security checks at all on third party app stores/sideloading” and when consumers hose their devices, give them the number for their MEP and say “they made us allow sketchy apps to work on the iPhone, reach out to your government for tech support - notice iOS in the US doesn’t have these problems”
Reading the arguments Apple used to bend over backwards such as how they interpret free and to communicate etc

security checks is listed as optional.

Apple argues that the “free of charge” requirement only applies to the obligation to allow the communication and promotion of offers, but not to the conclusion of contracts.

As well as that their IAP must be free of charge. ( quite funny but ridiculous)

It’s complicated because apples choose to make it so to put roadblocks from developers
 
your fearmongering is off the charts let's just say that. The government is regulating apple in order to not allow corporations to become too powerful.
It's not fear mongering. Everything I listed is a fact of the DMA. You can argue it's "worth it" for the supposed benefits to competition, but you can't deny

Of course blocking pop windows in safari is the right thing to do. No one ever implied this should be changed. And no one said the law is perfect or even good - it honestly should be way harsher especially after Trump tariffs.
The EU has said that Apple must allow developers to display offers via push notifications that make noise, even if the user has declined notifications and has the device muted. Here's the text:

If, for example, the app developer wants to inform users via a pop up message with sound explaining what actions the user should follow in order to benefit from a promotion, then Apple should ensure that the end user is actually shown that pop up message with sound explaining what actions s/he should follow in order to benefit from a promotion.
Do you agree that should be allowed? If yes, how is that any different than the EU mandating pop up ads in Safari? Or do you agree the EU is wrong here?

Good user experience is and will always be subjective. innovation and security? privacy and "IP stealing"? fear, uncertainty, doubt?

Some of y'all have a personal relationship with a trillion dollar company
No personal relationship at all. I've never been to Cupertino, don't own any stock, and as far as I know, I don't know anyone who has ever worked for Apple, outside of a college roommate who was a Genius at the local store years ago.

I just think Apple knows far better than the EU how its software should operate and see zero need for government intervention when Apple's competitor, that is over twice its size as far as marketshare goes, allows a free and open experience. A highly opinionated, closed ecosystem should be an available option for consumers.
 
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Side loading did not fail to create competition,
Sure it did. Outside of China, third-party stores combine for less than 5% share after 15 years. That's akin to Mac in Microsoft's heyday.

but even if it did, it's a philosophical thing - you should be allowed to do what you want with your device after you buy it, within moral capacity and civil law of course.
That's exactly the problem. The EU competition commission's mission isn't to pick what philosophy that they like best for app distribution, that's between the consumer and the platform owner.

Criticizing the DMA is and will always be valid. I understand we are in an Apple forum here, but it doesn't mean EU's solution is perfect.
Yep. Some of the DMA is well thought out. Some is not.
 
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It's not fear mongering. Everything I listed is a fact of the DMA. You can argue it's "worth it" for the supposed benefits to competition, but you can't deny


The EU has said that Apple must allow developers to display offers via push notifications that make noise, even if the user has declined notifications and has the device muted. Here's the text:


Do you agree that should be allowed? If yes, how is that any different than the EU mandating pop up ads in Safari? Or do you agree the EU is wrong here?


No personal relationship at all. I've never been to Cupertino, don't own any stock, and as far as I know, I don't know anyone who has ever worked for Apple, outside of a college roommate who was a Genius at the local store years ago.

I just think Apple knows far better than the EU how its software should operate and see zero need for government intervention when Apple's competitor, that is over twice its size as far as marketshare goes, allows a free and open experience. A highly opinionated, closed ecosystem should be an available option for consumers.
But that text never implies the user will be notified even with his device muted, of course it would be terrible to mandate such a regulation even if your phone is set to DND. Otherwise yeah notifying the customer should be allowed through push notifications, but I'd remove this in incognito mode

As for Apple knowing far better than the EU, well, this is a case of a third party grading their homework, so to speak. The EU never wanted to compete with Apple on this front, they just want to apply the EU law. It's not even their job to maintain and license the operating system.

Apple's competitor is the only competitor in the smartphone market, and I doubt that will change anytime soon unless we see changes that have geopolitical nuances if you ask me. Trump has made it clear that he sees big tech as american symbols of pride.
 
But that text never implies the user will be notified even with his device muted, of course it would be terrible to mandate such a regulation even if your phone is set to DND. Otherwise yeah notifying the customer should be allowed through push notifications, but I'd remove this in incognito mode
Yes it does:
Apple should ensure that the end user is actually shown that pop up message with sound

There’s no carve out for “respect the end user’s wishes” there. The developer wants it, they get it. Because the EU does not care about end users. That’s why we have ridiculous “this website uses cookies” pop ups on literally every website on planet earth.

As for Apple knowing far better than the EU, well, this is a case of a third party grading their homework, so to speak. The EU never wanted to compete with Apple on this front, they just want to apply the EU law. It's not even their job to maintain and license the operating system.
If the EU didn’t want to get involved then they shouldn’t have written a law that involves them dictating which APIs Apple must give competitors to. It’s government intervention at its worst.

Apple's competitor is the only competitor in the smartphone market, and I doubt that will change anytime soon unless we see changes that have geopolitical nuances if you ask me. Trump has made it clear that he sees big tech as american symbols of pride.
The EU should focus on building up a home-grown competitor to Android and iOS. That would actually increase competition without forcing Apple to give its IP away for free. Instead they pass a law that will actually make it more difficult for a third competitor to emerge. (Because again, they’re bad at their jobs and not qualified to be doing this!)
 
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EU can just use AOSP and partner with chinese companies for the hardware.

the idea that the EU is bad at their jobs and that's why competition doesn't increase is wildly untrue lol. Look at what happened to Microsoft and their Windows Phone division. What was a promising platform ended up being shut down because of google in large part refusing to support it
 
You're talking in circles.
You’re asking for something completely unrelated to anything I have stated or referencing for.
Are you following our conversation? Because the question I posed to you had nothing to do with steering.
I am, why did you ask an unrelated question to what’s originally said? Considering you responded to something related to steering.
IMG_1998.jpeg


Yes it does:
Apple should ensure that the end user is actually shown that pop up message with sound

There’s no carve out for “respect the end user’s wishes” there. The developer wants it, they get it. Because the EU does not care about end users. That’s why we have ridiculous “this website uses cookies” pop ups on literally every website on planet earth.
It means Apple shouldn’t get in the way with the offering of a contract. Currently Apple is steering when it’s explicitly told they can’t steer whatsoever.
If the EU didn’t want to get involved then they shouldn’t have written a law that involves them dictating which APIs Apple must give competitors to. It’s government intervention at its worst.
Then Apple should cooperate with the regulators or leave the market. Eu sets principles, while Apple wants their homework done forthem
The EU should focus on building up a home-grown competitor to Android and iOS. That would actually increase competition without forcing Apple to give its IP away for free. Instead they pass a law that will actually make it more difficult for a third competitor to emerge. (Because again, they’re bad at their jobs and not qualified to be doing this!)
Eu don’t care to do any such thing as it’s not its objective. EU don’t care about competition between iOS and Android. They care about competition ON iOS and Android.

There’s nothing in DMA that makes a third party harder to emerge. T
 
There’s nothing in DMA that makes a third party harder to emerge.
Are you serious?

I think we both can agree that the DMA forces “dominant” platforms to open up a regulated baseline of features, such as alternative app stores, interoperability, and third-party access to things like NFC or payments. Correct?

Any credible third mobile OS will be expected to match or exceed those standards just to be compete in the EU. Even if they aren’t a gatekeeper at first, the threat of designation looms, and that’s a massive deterrent. Why build a new platform when you’ll be forced to open it up to your larger competitors with significantly more resources the moment it succeeds?

So that wipes out experience-based differentiation. Under the DMA, that playbook is off the table. A new OS can’t say “we’re the only place to get X” because if they try, regulators will push them to open X up to iOS and Android via APIs. That kind of exclusivity is effectively regulated out of existence.

Okay, then maybe they compete on apps, right? Not so fast. By forcing open access within iOS and Android, the DMA makes it even more attractive for developers to stay exactly where they are. Why would a developer build for an unproven third platform, with no user base, no guarantees, and new APIs, when they can now distribute on iOS and Android without paying Apple or Google a cent? The DMA removes friction for developers on incumbent platforms, not for switching platforms.

You’ve now:
  • Taken away the ability for a new OS to differentiate through experience or exclusivity
  • Handed developers an even better deal for staying put
  • And added regulatory uncertainty for anyone bold enough to try building something new
So yes, the DMA makes it significantly less likely a third OS will emerge. A great way to preserve the hated “duopoly” under the banner of competition.
 
There’s nothing in DMA that makes a third party harder to emerge.
Nearly every regulation in existence has had the net effect of maintaining the status quo and limiting competition. Even now, the regulations on opening up iOS to alternative stores are mostly empowering stores that were already in place. (Epic?) Where is the new competition? Where are the new store fronts? Where are the start-up opportunities? If you take a look at the lauded US break-ups of Standard Oil and ATT, it only took a few years for one of the "new" companies to dominate again. And there was little long term benefit to consumers.
IMO, the current DMA is just the EU stepping in to decide who they think should be winners/losers because they don't believe that consumers have the ability to decide.
BTW, recognize that there are arguably three choices that consumers have: Apple (controlled store and controlled hardware), Android (controlled store, varying hardware), Android (open store, varying hardware). I guess three choices are not enough.
 
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Are you serious?

I think we both can agree that the DMA forces “dominant” platforms to open up a regulated baseline of features, such as alternative app stores, interoperability, and third-party access to things like NFC or payments. Correct?

Any credible third mobile OS will be expected to match or exceed those standards just to be compete in the EU. Even if they aren’t a gatekeeper at first, the threat of designation looms, and that’s a massive deterrent. Why build a new platform when you’ll be forced to open it up to your larger competitors with significantly more resources the moment it succeeds?

So that wipes out experience-based differentiation. Under the DMA, that playbook is off the table. A new OS can’t say “we’re the only place to get X” because if they try, regulators will push them to open X up to iOS and Android via APIs. That kind of exclusivity is effectively regulated out of existence.

Okay, then maybe they compete on apps, right? Not so fast. By forcing open access within iOS and Android, the DMA makes it even more attractive for developers to stay exactly where they are. Why would a developer build for an unproven third platform, with no user base, no guarantees, and new APIs, when they can now distribute on iOS and Android without paying Apple or Google a cent? The DMA removes friction for developers on incumbent platforms, not for switching platforms.

You’ve now:
  • Taken away the ability for a new OS to differentiate through experience or exclusivity
  • Handed developers an even better deal for staying put
  • And added regulatory uncertainty for anyone bold enough to try building something new
So yes, the DMA makes it significantly less likely a third OS will emerge. A great way to preserve the hated “duopoly” under the banner of competition.
The DMA Doesn't Care About Market Structure - It Cares About Fair Competition

You're fundamentally misunderstanding what the DMA is designed to do. The DMA isn't market engineering but conduct regulation. The EU doesn't care if there are 2 platforms or 20, or whether new ones emerge. They care about whether dominant platforms compete fairly.

Your entire argument assumes the DMA should solve platform diversity, but that was never its purpose. The DMA addresses how gatekeepers behave, not how many competitors exist.

What the EU Actually Cares About vs. What It Doesn't

What EU care about:
  • Preventing abuse of dominant market positions
  • Ensuring fair competition based on merit
  • Blocking anti-competitive gatekeeping behavior
  • Maintaining contestable markets where the best products can win

What the EU DOESN'T care about:
  • How many competitors exist in a market
  • Whether incumbents maintain dominance through superior products
  • Protecting specific companies or market structures
  • Engineering particular competitive outcomes
  • Whether Chrome replaces Safari by merit
  • Whether Steam becomes the dominant cross-platform app store through better services
  • Whether new browsers emerge and replace chrome
  • Whether Apple maintains dominance through genuine innovation
  • The specific number of competitors in any market

If Chrome completely dominated browsers through better technology and user experience, that's fine even if they get 100% market share. If Steam became the universal app distribution platform by offering superior terms, that's fine. If 10 new mobile OSes emerged and competed fairly, that's fine. If Apple maintained AppStore dominance through genuine innovation, that's also fine.

Yet Samsung Isn't Even Subject to DMA Requirements despite being just as large if not larger than Apple in EU.

And with your logic how can Samsung operates Android without the DMA putting gatekeeper designations at them?
Yet they can:
  • Pre-install their own apps
  • Bundle Samsung services
  • Create Samsung-exclusive features
  • Negotiate exclusive partnerships

Why? Because Samsung isn't a gatekeeper Google is. Samsung competes by offering better hardware, software experiences, and user value without needing anti-competitive tactics.

If Samsung can build a successful platform business without gatekeeper powers, why can't hypothetical new entrants? Because Your barriers Analysis Is Backwards as you claim new platforms can't differentiate because they'd have to "open up" if successful. But look at what actually stopped platform competitors:

  • Windows Phone: Failed due to app ecosystem, not regulations
  • BlackBerry: Lost on user experience and app selection
  • Amazon Fire Phone: Poor execution and limited appeal
  • Samsung Tizen: Couldn't attract developers or users

None of these failed because of regulatory compliance costs. They failed because building platforms is inherently difficult, requires massive investment, and depends on network effects that existed long before the DMA or EU came into force.

And If your hypothetical new company can't compete when the playing field is level, that means it never had a superior product/service in the first place and just wanted to use the same anticompetitive tactics current platforms employ.

The EU's approach is:
We don't care who wins, as long as they win fairly.
 
Nearly every regulation in existence has had the net effect of maintaining the status quo and limiting competition. Even now, the regulations on opening up iOS to alternative stores are mostly empowering stores that were already in place. (Epic?) Where is the new competition? Where are the new store fronts? Where are the start-up opportunities? If you take a look at the lauded US break-ups of Standard Oil and ATT, it only took a few years for one of the "new" companies to dominate again. And there was little long term benefit to consumers.
IMO, the current DMA is just the EU stepping in to decide who they think should be winners/losers because they don't believe that consumers have the ability to decide.
BTW, recognize that there are arguably three choices that consumers have: Apple (controlled store and controlled hardware), Android (controlled store, varying hardware), Android (open store, varying hardware). I guess three choices are not enough.
EU has never tried to break up major companies as it’s not something that they perceive as a good tool, they've consistently used fines and behavioral requirements instead. So using US breakup failures to predict EU regulatory outcomes is comparing apples to oranges. The DMA is less than 8 months old and Apple hasn’t even complied yet. Epic store wasn’t even a thing on mobile devices. Altstore has just barely become a thing, same with appDB.

EU vs US Regulatory Philosophy

US Approach (historically):

  • Break up dominant companies into smaller pieces
  • Hope competition emerges from fragmented market
  • Structural remedies focused on market structure
EU Approach (consistently):
  • Keep companies intact but regulate their behavior
  • Focus on preventing abuse of dominant positions.
  • Behavioral remedies focused on conduct and to maintain competition.
So you’re comparing completely different regulatory philosophies across different time periods and legal systems. The EU doesn't break up companies, but they regulates behavior. And Judging the EU's DMA approach by pointing to US structural remedies from decades ago is like criticizing a preventive medicine approach by citing failed surgical outcomes.

If you want to evaluate the DMA, look at similar EU behavioral regulations in telecoms and banking, which successfully increased competition without breaking up companies.

If you want to argue EU regulation doesn't work, show us failed EU behavioral remedies, not failed US structural remedies.


US Telecommunications:
1984 AT&T breakup
Result: Back to effective duopoly with high prices, limited innovation in infrastructure

US Banking Deregulation:
Removed Glass-Steagall barriers between commercial/investment banking

Results: Led to "too big to fail" institutions and 2008 financial crisis and Required massive taxpayer bailouts

EU Telecommunications:
  • Behavioral remedies: Forced incumbent operators to provide wholesale access to competitors
  • Unbundling requirements: New entrants could use existing infrastructure
  • Result: Much more competitive markets, lower consumer prices, higher broadband penetration rates
The EU approach worked better
As European consumers pay significantly less for mobile and broadband services with more provider choice.

Banking Regulation Comparison
EU Banking Regulation:


  • PSD2 (Payment Services Directive): Forced banks to open APIs to fintech competitors
  • Open Banking: Created competitive ecosystem for financial services
  • Result: Explosion of fintech innovation, better consumer services, maintained stability
Again, EU behavioral remedies created more sustainable competition.
If breakups don't create lasting competition (your example with ATT/standard Oil)
And behavioral remedies do create lasting competition (EU track record)

Then the DMA's behavioral approach is more likely to succeed than US-style breakups
 
The DMA Doesn't Care About Market Structure - It Cares About Fair Competition

You're fundamentally misunderstanding what the DMA is designed to do. The DMA isn't market engineering but conduct regulation. The EU doesn't care if there are 2 platforms or 20, or whether new ones emerge. They care about whether dominant platforms compete fairly.
And I posit that is an incredibly stupid way to promote competition that will actually do the opposite, as shown by the history of EU regulation. It’s does the opposite of ensuring fair competition.
Your entire argument assumes the DMA should solve platform diversity, but that was never its purpose. The DMA addresses how gatekeepers behave, not how many competitors exist.

What the EU Actually Cares About vs. What It Doesn't

What EU care about:
  • Preventing abuse of dominant market positions
  • Ensuring fair competition based on merit
  • Blocking anti-competitive gatekeeping behavior
  • Maintaining contestable markets where the best products can win

What the EU DOESN'T care about:
  • How many competitors exist in a market
  • Whether incumbents maintain dominance through superior products
  • Protecting specific companies or market structures
  • Engineering particular competitive outcomes
  • Whether Chrome replaces Safari by merit
  • Whether Steam becomes the dominant cross-platform app store through better services
  • Whether new browsers emerge and replace chrome
  • Whether Apple maintains dominance through genuine innovation
  • The specific number of competitors in any market
Again, they’re focused on the wrong problem and won’t solve the problems they’re trying to solve, but will instead lead to homogeneous offerings that stifle innovation.

If Chrome completely dominated browsers through better technology and user experience, that's fine even if they get 100% market share. If Steam became the universal app distribution platform by offering superior terms, that's fine. If 10 new mobile OSes emerged and competed fairly, that's fine. If Apple maintained AppStore dominance through genuine innovation, that's also fine.

Yet Samsung Isn't Even Subject to DMA Requirements despite being just as large if not larger than Apple in EU.

And with your logic how can Samsung operates Android without the DMA putting gatekeeper designations at them?
Yet they can:
  • Pre-install their own apps
  • Bundle Samsung services
  • Create Samsung-exclusive features
  • Negotiate exclusive partnerships

Why? Because Samsung isn't a gatekeeper Google is. Samsung competes by offering better hardware, software experiences, and user value without needing anti-competitive tactics.
Samsung isn’t a “gatekeeper” because the EU excluded them when making up the idea. That’s the only reason. It has nothing to do with competition. If Samsung used its own software rather that’s Google’s then they’d absolutely be a gatekeeper.

Which is exactly what I mean by the DMA leading to homogeneous offerings. Apple is getting punished for offering something different that benefits consumers, and you somehow can’t see that.

If Samsung can build a successful platform business without gatekeeper powers, why can't hypothetical new entrants? Because Your barriers Analysis Is Backwards as you claim new platforms can't differentiate because they'd have to "open up" if successful. But look at what actually stopped platform competitors:

  • Windows Phone: Failed due to app ecosystem, not regulations
  • BlackBerry: Lost on user experience and app selection
  • Amazon Fire Phone: Poor execution and limited appeal
  • Samsung Tizen: Couldn't attract developers or users

None of these failed because of regulatory compliance costs. They failed because building platforms is inherently difficult, requires massive investment, and depends on network effects that existed long before the DMA or EU came into force.
And the DMA makes that job even harder.

And If your hypothetical new company can't compete when the playing field is level, that means it never had a superior product/service in the first place and just wanted to use the same anticompetitive tactics current platforms employ.

The EU's approach is:
We don't care who wins, as long as they win fairly.
The EU’s approach treats platforms as replaceable commodities. That hurts consumers and leads to no one winning at all, which I suspect is the goal in the first place.
 
And I posit that is an incredibly stupid way to promote competition that will actually do the opposite, as shown by the history of EU regulation. It’s does the opposite of ensuring fair competition.
Give me examples where it’s unfair competition
Again, they’re focused on the wrong problem and won’t solve the problems they’re trying to solve, but will instead lead to homogeneous offerings that stifle innovation.
What’s the wrong problem? They aren’t trying to make more OSs. And they don’t care about it as that’s for the market to see.
Samsung isn’t a “gatekeeper” because the EU excluded them when making up the idea. That’s the only reason. It has nothing to do with competition. If Samsung used its own software rather that’s Google’s then they’d absolutely be a gatekeeper.

Which is exactly what I mean by the DMA leading to homogeneous offerings. Apple is getting punished for offering something different that benefits consumers, and you somehow can’t see that.
Samsung was designated gatekeeper and provided evidence to the contrary. They simply don’t conduct anticompetitive behavior currently on their devices.

Apple can have their services, they just need to compete instead of being the default without any alternatives.
And the DMA makes that job even harder.
Nope, be competitive instead of lazy with anticompetitive practices.
The EU’s approach treats platforms as replaceable commodities. That hurts consumers and leads to no one winning at all, which I suspect is the goal in the first place.
Platforms aren’t replaceable commodities. But services are. And If Apple wants to maintain the AppStore they must be competitive or steam or epic can replace them.
 
Give me examples where it’s unfair competition
Giving away IP for free to its competitors is unfair!

For example, Apple developed AirDrop in part to make its other devices more attractive. Now that Apple has to let AirDrop work on Android devices, they lose that advantage of their hard work and ideas. It changes the ROI for developing new features.

What’s the wrong problem? They aren’t trying to make more OSs. And they don’t care about it as that’s for the market to see.
Regulating the completion inside of iOS and Android without considering that the two compete against each other is as silly as the government regulating Walmart and declaring they must offer Apple Pay because it’s unfairly punishing Apple to not, without considering Target next door does offer payments by Apple Pay and customers who feel strongly about using Apple Pay can just go shop next door and get 99% of the same products.
Samsung was designated gatekeeper and provided evidence to the contrary. They simply don’t conduct anticompetitive behavior currently on their devices.
The EU wrote the law in such a way to predetermine who was as gatekeeper and what was anticompetitive. They predetermined the result to solve a problem that they made up and didn’t actually exist.

Apple can have their services, they just need to compete instead of being the default without any alternatives.
It’s Apple’s Property, they should be able to run it however they want absent an actual monopoly. THEY HAVE COMPETITION. If customers don’t like it they will switch to the competition. The EU and its defenders have a problem with the fact that customers like it, and are therefore outlawing it. They don’t know better than users.

Nope, be competitive instead of lazy with anticompetitive practices.
Apple is competitive except in your mind.

Platforms aren’t replaceable commodities. But services are. And If Apple wants to maintain the AppStore they must be competitive or steam or epic can replace them.
Because the government has artificially decided that Apple isn’t allowed to run its business, that is in a distant second place. State control of markets never works out.
 
You’re asking for something completely unrelated to anything I have stated or referencing for.
The value of the platform to developers is certainly relevant to a fair price for accessing the platform.

I am, why did you ask an unrelated question to what’s originally said? Considering you responded to something related to steering.
To make a point that the value of the platform to developers should matter. Just because the commission doesn't feel Apple is entitled to charge for that value does not mean it doesn't exist.
 
Giving away IP for free to its competitors is unfair!

For example, Apple developed AirDrop in part to make its other devices more attractive. Now that Apple has to let AirDrop work on Android devices, they lose that advantage of their hard work and ideas. It changes the ROI for developing new features.
They can license it. It’s fairly straightforward.
Regulating the completion inside of iOS and Android without considering that the two compete against each other is as silly as the government regulating Walmart and declaring they must offer Apple Pay because it’s unfairly punishing Apple to not, without considering Target next door does offer payments by Apple Pay and customers who feel strongly about using Apple Pay can just go shop next door and get 99% of the same products.
No stor within EU can refuse to allow ApplePay in the store or any payment platform that accepts NFC must include ApplePay. If it supports visa or Mastercard it doesn’t matter what bank or credit firm that delivers the card.
The EU wrote the law in such a way to predetermine who was as gatekeeper and what was anticompetitive. They predetermined the result to solve a problem that they made up and didn’t actually exist.


It’s Apple’s Property, they should be able to run it however they want absent an actual monopoly. THEY HAVE COMPETITION. If customers don’t like it they will switch to the competition. The EU and its defenders have a problem with the fact that customers like it, and are therefore outlawing it. They don’t know better than users.
Well it’s not apples property when it’s sold to consumers 🤷‍♂️. It’s ex anti regulation based on antitrust case law and written to target a specific anticompetitive behavior.
Apple is competitive except in your mind.
Then nothing will change when the platform is opened up for competitive payment processing and stores because Apple is so competitive. And youngish have nothing to worry over.
Because the government has artificially decided that Apple isn’t allowed to run its business, that is in a distant second place. State control of markets never works out.
Apple can run its business. But EU doesn’t need to allow Apple on its market. Our rules or no sales.
 
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The value of the platform to developers is certainly relevant to a fair price for accessing the platform.


To make a point that the value of the platform to developers should matter. Just because the commission doesn't feel Apple is entitled to charge for that value does not mean it doesn't exist.
That’s the initial acquisition value you can calculate. If you thing something more should be included then include it. It still must be quantifiable. Stating something as valuable doesn’t make it valuable. The court requires evidence so they can evaluate your claim
 
Giving away IP for free to its competitors is unfair!

For example, Apple developed AirDrop in part to make its other devices more attractive. Now that Apple has to let AirDrop work on Android devices, they lose that advantage of their hard work and ideas. It changes the ROI for developing new features.
You claim in EUs regulatory history. They have an incredibly successful antitrust trackrecord of increasing competition.

Example our telecommunications market was regulated very well compared to the atrocious U.S. debacle or our airline industry etc.

More competition flourished consumers experience improved. While the U.S. crippled it.

Interoperability and service competition instead of corporate breakup and protection
 
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That’s the initial acquisition value you can calculate. If you thing something more should be included then include it. It still must be quantifiable. Stating something as valuable doesn’t make it valuable. The court requires evidence so they can evaluate your claim
And yet it wasn't included in your calculation. Again, you're talking in circles. You're using the EU method to justify the EU method. You're asking for a value that is generally determined by in part by how much people are willing to pay for, while dismissing that Apple has demonstrated over more than a decade that it's fees were reasonable enough to grow a massive app industry over more than a decade.

Most of all, you and the EU are calling something wrong on its face, but deliberately allowing it for most companies.
 
The EU's approach is:
We don't care who wins, as long as they win fairly.
How did Apple compete 'unfairly'? They started with nothing. And despite that developers flocked to this new platform. The rules were established when the store was launched and have stayed relatively the same. But now, it is considered to be unfair. Why?
 
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That’s the initial acquisition value you can calculate. If you thing something more should be included then include it. It still must be quantifiable. Stating something as valuable doesn’t make it valuable. The court requires evidence so they can evaluate your claim
How do you calculate this? How can anyone? Why do people shop at 7-11 or any convenience store when everyone knows that the prices are often 2X what can be found at a grocery store? Can anyone quantifiably prove that the value of convenience is worth 2X? Likewise, how can you determine what the initial acquisition value might be when, if it wasn't for the tools and platform that Apple provides, there would be no product. According to you, Apple is supposed to determine a value when value is based solely on the user. Epic saw tremendous value in being on the Apple platform; to the point that they filed lawsuits. How should that value be quantified?
 
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You claim in EUs regulatory history. They have an incredibly successful antitrust trackrecord of increasing competition.

Example our telecommunications market was regulated very well compared to the atrocious U.S. debacle or our airline industry etc.

More competition flourished consumers experience improved. While the U.S. crippled it.

Interoperability and service competition instead of corporate breakup and protection

I sure hope nobody is arguing that US business rules, regulation and the way the laws are enforced (or not) has been a driver of competition. It's been the total opposite of that.

US antitrust enforcement is abysmal, and that's being polite.
 
And yet it wasn't included in your calculation. Again, you're talking in circles. You're using the EU method to justify the EU method. You're asking for a value that is generally determined by in part by how much people are willing to pay for, while dismissing that Apple has demonstrated over more than a decade that it's fees were reasonable enough to grow a massive app industry over more than a decade.

Most of all, you and the EU are calling something wrong on its face, but deliberately allowing it for most companies.
The value Apple provides in this regard can be related to other factors such as the first payment you do in the store, developer fees or something else. But considering in this case regarding steering and allowing alternatives payment options and offer to be made it’s limited to the initial customer acquisition.

It’s wrong only because of it’s anticompetitive impacts and market abuse you can quantify and measure, and by history these things are shown to lead to specific market harms, therefore you need to prove the behavior your engaging in isn’t harmful. If none of that happens then it’s not wrong. Hence why smaller enterprises can do the thing. No more different than your monopoly laws that doesn’t impact small businesses 🤷‍♂️

How did Apple compete 'unfairly'? They started with nothing. And despite that developers flocked to this new platform. The rules were established when the store was launched and have stayed relatively the same. But now, it is considered to be unfair. Why?

The rules have largely been consistent regarding what’s considered antitrust.

Companies and other entities accused that Apple committed antitrust violations and was therefore investigated in those accusations.
DMA is just Exanti ( before something happens) regulation instead of Expost( after the damage is done)
How do you calculate this? How can anyone? Why do people shop at 7-11 or any convenience store when everyone knows that the prices are often 2X what can be found at a grocery store? Can anyone quantifiably prove that the value of convenience is worth 2X? Likewise, how can you determine what the initial acquisition value might be when, if it wasn't for the tools and platform that Apple provides, there would be no product. According to you, Apple is supposed to determine a value when value is based solely on the user. Epic saw tremendous value in being on the Apple platform; to the point that they filed lawsuits. How should that value be quantified?
That’s up to the company to determine. Saying value or just gesturing to some abstract notion isn’t evidence of a monetary value. It must be quantifiable. The fact someone is willing to pay something doesn’t equal it’s value

The EU demands data driven justification: "Show us which specific service this fee pays for, at what cost."

Just how Google is able to put a number on the billions they want to spend on making a free service like Google search the default.
Here is multiple examples and methodology they can use.

Hedonic Pricing Models
Conjoint Analysis
SSNIP Test (Small but Significant Non-transitory Increase in Price)
Cost-Plus Analysis with Competitive Benchmarking
A/B testing
split testing
multivariate testing methodology
Natural Experiments and Quasi-Experimental Design

Or an upfront fixed fee or a percentage fee payable over a certain (limited) periodof time. In this exercise, Apple can refer to relevant benchmarks, such as agreements concluded between app developers and OEMs for the pre-installation of their apps.
 
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