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With today's announcement of integration between Twitter and Apple's social networking service Ping, some observers have noted that the Tweets being generated from Ping are including awkwardly-long URLs.


154620-ping_twitter_url.jpg


Example of Tweet generated from Ping
One MacRumors reader realized that the new integration with Twitter could make a good opportunity for Apple to deploy its own link shortener to help fit its links into the character restrictions imposed by Twitter. The reader let us know that he had discovered that iTun.es forwards to Apple's site and theorized that the domain could be used by Apple for just such a service.


154620-itun_es_registration.jpg


Registration information for iTun.es
We dug into the situation a bit further and determined that the iTun.es domain is in fact registered to Apple via MarkMonitor, the brand management firm Apple uses to handle all of its domain registrations. The domain was registered to Apple in December 2006, meaning that Apple has not just recently moved to lock down the domain as a link shortener, but the new tie-in with Twitter does provide an excellent opportunity for Apple to roll out a service using the domain.

Article Link: Apple-Owned 'iTun.es' Domain Could Be Used as iTunes Link Shortener
 

fabian9

macrumors 65816
Nov 28, 2007
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Bristol, UK
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2 like Mac OS X; en-gb) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C134 Safari/6533.18.5)

Good idea, but I doubt they'll do it...
 
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Rojo

macrumors 65816
Sep 26, 2006
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Barcelona
That would be great - though wouldn't they have just used this already?

Apple and "logical" don't seem to be seeing eye to eye lately....
 
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millerb7

macrumors 6502a
Jun 9, 2010
867
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I think going to itun.es and having it redirect to apple.com was a pretty dead giveaway.
 
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WildCowboy

Administrator/Editor
Staff member
Jan 20, 2005
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app.le would be better:)

.le isn't a top-level domain, so it would take some work or some geo-political events transpiring to make that happen.

They registered all the way back in 2006, so Ping is not just cooked up overnight, it has been simmering for a while now.

Nothing in the itun.es registration is directly related to Ping. They may have simply snapped it up to protect their brand and prevent anyone else from grabbing it.

I think going to itun.es and having it redirect to apple.com was a pretty dead giveaway.

Domain owners can redirect a domain anywhere they want, so itun.es forwarding to apple.com itself means nothing. But the registry information confirms that Apple does in fact own it.
 
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tempusfugit

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May 21, 2009
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Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Mobile/8B117)

jav6454 said:
They registered all the way back in 2006, so Ping is not just cooked up overnight, it has been simmering for a while now.

That's bad logic. Apple would have bought all potential domains like this regardless of plans for ping. Companies do this all the time.
 
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elppa

macrumors 68040
Nov 26, 2003
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Slightly related: why doesn't apple use mobile.me?

Also .ng is the top level domian for Nigeria.

pi.ng anyone?
 
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millerb7

macrumors 6502a
Jun 9, 2010
867
150
Slightly related: why doesn't apple use mobile.me?

that's not exactly "short" for a service. itun.es is 2 characters shorter, and in the world of 140 character limit (twitter) every character counts.

But why would they not use itun.es when that's what the service would be used for? Just makes more sense.


pi.ng would make more sense.
 
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jav6454

macrumors P6
Nov 14, 2007
17,197
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That's bad logic. Apple would have bought all potential domains like this regardless of plans for ping. Companies do this all the time.

Nothing in the itun.es registration is directly related to Ping. They may have simply snapped it up to protect their brand and prevent anyone else from grabbing it.

As far as I know, Apple URLs under Ping are long. Having a shorter version like itun.es seems logical. Now, did they know they were going to use it, probably not.

However, it doesn't discard the fact that the domain can well be used now to provide shorter links.
 
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Rojo

macrumors 65816
Sep 26, 2006
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Barcelona
Considering .es is the top level domain for Spain (España), I feel like Apple won't use it just for that reason.
 
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