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Apple Patent Application Reveals Flexible Integration of Advertising Viewing in Video Files
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I would assume that the goal here would be to have Free TV downloads on ITMS for current ITMS Customers. The Free Versions of the shows would have ads, and the paid versions would be ad free. I would also assume that these TV shows could be streamed to systems similar to Movie Trailers on the Apple TV, or on Front Row.
This is all just speculative, but it is my Gut feeling of what Apple is doing.
This is all just speculative, but it is my Gut feeling of what Apple is doing.
I hate Advertising,
There is more advertising than TV-shows!
Well, without advertising there won't be any TV shows. They are created and run as an advertising platform.
Even the first TV show was created expressly as an advertising "soap opera".
I agree this sounds exactly like what Hulu is doing... so, I suppose the question is whether Hulu or someone else has a similar patent predating the Apple patent.
Why does it seem that the same people who complain about paying for content also complain about using advertising to pay for the free content?
Media isn't ultimately going to end up free, ever. A lot of things that are free online now won't be eventually once the companies figure out a proper model that makes them money.
Media isn't ultimately going to end up free, ever. A lot of things that are free online now won't be eventually once the companies figure out a proper model that makes them money.
Is it just me, or is Apple rapidly becoming Sony? I don't like the direction that Apple is going in with its growing presence in media markets. Sony also did the same thing and over time has become the massive draconian conglomerate that it is today. I do not like this, and will not support it, unless the movies containing these ads are free. I am afraid that media sales will eventually become such a high priority that it will trickle into the design of OSX on a higher scale than exists in iTunes and affect the design of hardware.
On ads in movies: If I pay for something, I expect it to be ad free. After all, I paid for it, they already made their money. I would hate movies on the iTunes store to eventually become like cable: you pay out the nose, and still have to watch ads.
On ads in movies: If I pay for something, I expect it to be ad free. After all, I paid for it, they already made their money. I would hate movies on the iTunes store to eventually become like cable: you pay out the nose, and still have to watch ads.
I like this idea and it seems like the most feasible.
I strongly believe that you will NOT be charged for content with embedded advertisements. In this scenario, the advertisers have already paid for your viewing of the shows in exchange for your viewing of their advertisements.
Not like Hulu. There you only have to watch the ad at the beginning and the rest of the show is open.
All you have to do is look at TNT. If you really notice, the timing is quite similar.
No, go watch TNT: They hook you with 20 minutes of the program, then hit you with commercials every 5 minutes after, whether you're in an action scene or bored to tears. I have to say that Hulu's system, at least for now, is more reasonable.
Then again, it is a good way to watch a program for free--you had no way to avoid commercials with broadcast TV either until the VCR, and even that wasn't that good at it. If you can also do an economical pay-per-view kind of showing, maybe it would inspire more people to pay the $4 or so to see it commercial-free.
I agree, this sort of choice would be welcome. I have a feeling it might not work out that way though if the history of satellite/cable TV is anything to go by.
Thank goodness for the BBC
If I can SUBSCRIBE to my favorite TV shows and download them all for free because they're ad supported, I have absolutely no complaints.
Perhaps the model will be "Commercial Free = Pay" or "Commercials = Free"
I would hope that there would be no model that required payment PLUS commercials. That would be ridiculous and would flop worse than the Apple Hi-Fi.
Ugh.
So I won't be watching that content at all.
I have no TV because I do not want the commercials.
If Apple implements this forcing commercials on other content I'll cull that content.
Hopefully there will be programs to surgically remove the commercials.
So I won't be watching that content at all.
I have no TV because I do not want the commercials.
If Apple implements this forcing commercials on other content I'll cull that content.
Hopefully there will be programs to surgically remove the commercials.
Same here. But if this is in addition to some fee per episode, Apple can count me out.
While I agree with your basic statement, I don't agree with your sign-off; Apple didn't start this mess, but they're trying to live within it and protect what is theirs.
Fix the patent system. Patents were originally designed to protect physical products from unauthorized duplication and sale. Copyrights were orignally designed to protect intellectual products from unauthorized duplication and sale. Unfortunately, software seems to bridge the differences and that's caused some very serious issues. Either software needs to be reverted to copyright protection (even if it's an application that makes a computer work a certain way) or software needs to undergo a completely separate and stringent vetting process of its own.
Don't blame the salesman, in this case, blame the abusers who have created this fiasco.
As I posted before, I hope this is just for free versions of shows that will (eventually hopefully) become available on the ITMS. I would assume that the normal $2 shows will contain zero ads.
I am with you there though! I have no Cable at home, simply high speed internet. I either purchase, or download (all legally
) my show / movie content. It's 2010 after all .This seems to defy all logic and precedent?! For any subscription based service, ads are usually cut out completely (the only exception i can think of are things like sky tv channels). For example, I pay £9.99 a month to spotify so i can listen to music without adverts, otherwise you can have a pretty good free service without the ads. I could understand Apple introducing this idea if they were to offer a free streaming service with ads where subscription payers receive an ad free service, but short of that I think it is unfair for them to charge us for ownership of a product and still include adverts.
Not necessarily. We have the BBC here which doesn't show advertising. I tend to avoid shows if I have to sit through adverts now. Nothing worse than getting absorbed into a show only to have meaningless trash piped through every 15 minutes.
This patent dictates a more advanced method of advertising viewing. Note the different possible options of advertisement playback: