This would be great as long as the advertising is for a free or much cheaper version of tv shows. As long as I still can pay and get an ad free version, I'm okay with have an ad filled option.
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Apple Patent Application Reveals Flexible Integration of Advertising Viewing in Video Files
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I've worked for a company that does this, much smaller than Apple. Its very common. We had patents on the order of keys on a keyboard.
Ya..
I know
Commercials in the middle of a Movie?!!! That is absolutely outrageous! It's one thing to put them in a tv show that is available for free viewing but to put into something that is paid for by the user is despicable.
I agree. It is very likely that this will be most welcome by the companies interested in advertising, but from the media consumption perspective this pretty much sucks. I already automatically switch to another tab on my browser when the required 30sec ad segments appear in whatever content I'm watching.
I am with you on this one. Only I am allowed to waste my own time. I won't let others make me watch what I'm not interested in. The ever-present commercials are one of the reasons I hardly ever watch TV.
No, thanks!!!
Will definitely avoid episodes with ads... And if All episodes come with ad... then i will wait for the DVD...
Freedom of choice when it comes to the content... I return DVDs I buy when i am forced to see previews prior to the feature film (I.E. impossibility to press the menu button)...
Will definitely avoid episodes with ads... And if All episodes come with ad... then i will wait for the DVD...
Freedom of choice when it comes to the content... I return DVDs I buy when i am forced to see previews prior to the feature film (I.E. impossibility to press the menu button)...
Thats put me off buying some films on DVD. I really wanted to see FAQ About Time Travel on DVD but I hear they force you to watch trailers before the menu. If I'm going to pay full price for a DVD I expect my content when I want it.
**** advertisements.
But that is fersure Charlie from Lost in that pic
Haha! It is!
I want some peanut butter now.
I'm with those hoping for a free subscription model if this does come to pass. I'd love to purchase everything ad-fee on my Apple TV, but it's just too expensive.
Charlie and ClaireI thought so too. Enough of us think soit must be so
So now we just need to find what LOST episode has that exact shot at 8:45 minutes into the show. Maybe it helps that the episode is 43:10 long? LOST marathon, anyone?
Except that is Flash. This is using QT I assume instead of Flash so as to allow content providers with advertisers to migrate to iPad. This is what I would think is behind.
Smart business for Apple to include this -- the basic truth of the matter is that the TV networks and movie studios may likely never grant Apple full access to their content unless they agree to play ball with the ancient advertising model currently used in the TV industry.
That said, users have already been conditioned for internet based content. Pay = No ads; Free = Ads.
The networks are going to learn quickly, whether it is via iTunes, iPad, or Hulu, that consumers are not going to pay for internet-delivered content with ads. We just won't do it.
(Whether they are fine with this, as it keeps the ball in traditional TV's court, is a valid point up for debate).
That said, users have already been conditioned for internet based content. Pay = No ads; Free = Ads.
The networks are going to learn quickly, whether it is via iTunes, iPad, or Hulu, that consumers are not going to pay for internet-delivered content with ads. We just won't do it.
(Whether they are fine with this, as it keeps the ball in traditional TV's court, is a valid point up for debate).
like it or not, this is already how it's done. i'm surprised Apple is able to file a patent for this when networks like ABC already do exactly what this describes.
Didn't I read somewhere (maybe here at MR) that Hulu's working on a Flash-free version for iPhone/iPods? I'd like to see it extended to
TV, too.If I can get free video content simply by watching a few ads, I think that would be great. I really don't like having to pay $1.99 for a single TV episode. If they are just going to stick ads in a video I paid for, well, I guess I won't be paying for many of them. Too easy to just rip a DVD for free.
Hell yeah. That's the problem with MLB.com... The same ads (some MLB ads, some commercial) over and over at any commercial break. I really got tired of that stupid Geico ad with the cavemen bowling. Ugh.
Someone had mentioned opting in on giving them a little bit of info (age, sex, etc...) in order for the ads to be tailored. That would help, and I wouldn't mind it. And for those who are privacy/Big Brother paranoids, they could at least (and probably would) tailor the ads toward the general viewing audience for any particular show/movie. Could also tweak that based on viewing/purchase history.
So now we just need to find what LOST episode has that exact shot at 8:45 minutes into the show. Maybe it helps that the episode is 43:10 long? LOST marathon, anyone?
Judging by the hair, it looks like season two or three.
The Apple patent was filed in September 2008. When did Hulu (and others) start doing it?
Feel free to purchase programming without advertisements on the iTunes store. This model is most likely for streaming/downloading of free content (+ ads).