Every human being (including Steve Jobs) makes mistakes.
Every human being (including Tim Cook) changes over time
Every company focus (Design over Operations) eventually alters (Operations over Design?)
Indeed... And honestly Cook was good at his original charter. Steve Jobs was genuinely one of a kind. Certainly not a perfect human being, but he had the right combination of elements at the right time to make a significant difference.
Adding to your statements:
- Every company will eventually adapt to changing market conditions...
I think the genuine dilemma that Apple has to content with is just how much market share they really want vs how much brand loyalty they want.
Brand loyalty had always been a major point of interest to Apple as they had relatively little market share in highly competitive areas.
Now that they have such a hefty foot print in some key areas, they are starting to buckle under the pressure of their own weight.
Steve Jobs was not afraid to cannibalize a product (line) in order to facilitate the growth of another.
The idea of an iPad mini and a regular iPad and an iPhone Mini, Pro, Pro Max, SE... all being sold at the same time? Absolutely not.... never would have happened.
I remember attending an Executive Briefing at Apple HQ well over a decade ago. The presenter (who shall remain nameless) gave us a great opening introduction to the company. "Hi... I'm ----- at Apple. I believe some of you may have heard of us? But did you know we only make 16 things? That's right, we only have 16 unique skews in our product database. But we make those 16 things very, very well..."
That was the point. Focusing on quality over quantity. Experience over excess. People sometimes make fun of Johnny Ive's design choices... faulting him for minimalism... but the truth is it takes a HELL of a lot of mental effort to make efficient use of space in any design. It's easy to cram everything and the kitchen sink into something... and scattering Ads about in the App Store is easy money sure.... but you will end up pissing off and turning off a lot of people. And eventually the perception of quality for your product will suffer for it. Once a brand becomes associated with a negative experience it takes AGES to turn around customer perception.
Trust me, if it was easy then you wouldn't have some of the colloquialisms we do.... (Think car company's and the quality associated with each brand. The prestige that comes from owning one of each brand. And how many of those, truly perceived to be bottom tier, brands ever lifted themselves entirely out of the consumer perception gutter?