It sounds like they are testing ways to continue to invest and support the App Store when their fair and simple model if allowing millions of developers to start and run businesses by partnering with them and the business keeping 70-85 percent of the profit after the paying $99 a year in rent for the platform.
What other business can you start and maintain for less. A talented developer of small team with a great idea and a Mac or iPad can invest less than $100, use all of Apple’s resources, tool and APIs etc, have Apple review their progress for approval, potentially get promoted by Apple in a number of ways if they do a good enough job, host their app on Apple’s platform with no monthly fee, maintain full rights to your IP, have access to 2 billion apple users with credit cards stored, have apple handle the sale and sales support and payroll.
All this and Apple only gets paid if you get paid. With the model before the Apple released their store, the platform owner got 70% not the developer. They also paid as much as 100 to 150 time more per year to be a developer and let’s not forget the production cost if there was a physical product.
I’m still trying to wrap my mind around the complaining.