I don't believe that the majority of consumers have any idea if the parts of their computers are soldered, or are having major issues with hard drives.I don't disagree with your statement as this is from business perspective. I'm talking about consumer's perspective. It's fine and dandy to make more, but they should evaluate their performance by looking at consumer's poll. I'm talking about whether the consumers are satisfied with their progress. I am sure people are satisfied with iPhone, but what about computer products? Are majority happy with solder parts of computers? Are they happy with degrading hard drives in iMac ? Maybe like 5400 type?
I believe that the majority of consumers want something that turns on, lets them play their computer games/browse the internet/listen to music/watch movies.
Business users are the next in line that need more advanced programs for their specific uses.
Techies (that would be most of us on this forum) want the most advanced piece of tech we can get at all costs.
If Apple made an iPhone 7, 7+ and iPhone Pro that was a 5.5" phone with 95% screen, wireless at a distance, 5GB RAM, 256GB drive, OLED screen, advanced battery tech and an advanced iOS that cost $2K, we would be the ones buying that, not "most consumers". Most consumers would be buying the 7/7+ that added $35-45 to their monthly bill, let them get to Facebook, whatever the hot game of the day is and text.