Honestly, I don't care if the payment method is 10 seconds slower. I like to chat with the cute cashier behind the counter anyways, and it makes for a great excuse to do so.If people have a problem with me using my card the way it's supposed to be used, that's their problem, and obviously they've never seen or used a chipped card before. .
Visa & MasterCard are rolling out extra fast EMV payments in the U.S. It's not a big deal honestly.
In regards to the signature, my SDFCU Credit & Debit cards are both chip and pin, as stated on the letter that came with them, so that argument doesn't exist with me either.
Banks tend to play fast and loose with the terms they use. For instance, there's a very good chance that your SDFCU credit card will only ask for a PIN at something like a train ticket machine and never anywhere with an live cashier (unless that changed recently). As for debit cards, the PIN is still optional just like it was before swiping, so I still consider them chip and signature.
Also, even with Visa's Quick Chip and the MasterCard equivalent EMV's still going to be slower than Apple Pay. Whether people in general care about that after a certain point though is another question.
Canada, welcome to the ApplePay mess.
It's only really a mess in the US.