I've said this many times here, Apple pay doesn't really add much in The Netherlands, it's not faster aside for Apple Pay on the Watch, actually that's also not true if you prepare yourself before the cashier asks for your payment, I always have my card in my hand before she/he even asks, tap the POS..done, Apple pay is not faster.
Convenient...yes, I admit that.
I got the message this morning just after it was "switched on", tried it for the first time a few hours later, it works, comes in handy, although I always carry my cards with me in my iPhone case.
It's convenient for larger purchases, there's a €25 limit on purchases, over it you need to input your PIN with a physical card.
As for comments on nu.nl on this topic, lots of morons there, claim Apple sells your data to third parties.
Lots of misinformation, like it costs a few % with a minimum of 25 cents which is not true.